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Publishing Is Subjective

Tuesday, July Post a comment

In the land of fairy times, in the anon time before I understood the publishing biz, I held this cherished belief that publishers knew everything, were perfectly consistent, and had universal opinions about each work that flew across an editor’s desk. Now I’m not so sure. I just received my edits from a publisher. The editor did a terrific job, although I must say all the red ink made my eyes hurt a bit. I appreciate his kind attentiveness to the book, his eye for detail, and his ability to discern when a reader would be confused.

As I read through his comments and edits, I remembered that he was not initially my editor. This caused my mind to walk an entire journey. . . . What would the other editor have said? What red lines would he have made? What verbs would he deem weak? Where would he add clarification? This is just one book in the pipeline of thousands of books. I realized how different the book might turn out with a different editor or with a different publisher for that matter.

Then I remembered the rejections of this particular book. A couple houses passed on the manuscript, but what if they hadn’t? (My crazy-awful mind now had visions of advance-wars, spiraling my fledgling advance to more digits.)

I realized that a book had to be held like water running through hands—it is a fluid endeavor, spilled out by some, consumed by others, and edited by one. Sure, the book is “my baby,” but in a sense it belongs to many more spheres—the publishing house, small CBA bookstores, megaplex bookstores, the reading public, and the gift-giving public.

Suddenly, this kernel of an idea God breathed into my heart has taken on a life of its own. I’m thankful for that in one sense. It means that the book is out of my hands and in the capable Hands of the One who holds all things together. On the other hand (to continue my poorly wrought metaphor), I feel loss—like my baby has grown up with a mind of her own and is ready to explore the world without me. All this to say this profound truth (drumroll, please):

PUBLISHING IS SUBJECTIVE. While one house may love your prose, another may be riled by it. One editor may slash and burn, another may gently lead. Sometimes I view it like the surprising ending to St. Elsewhere, where what we really thought was a hospital drama was actually a snow globe manipulated by an autistic boy who dreamed the entire plot of the series in his head. Publishing is a snow globe, manipulated by . . . well, who knows. . . . Snowflakes are whirring around at the tip of a whimsical hand.

That being said, the subjective madness doesn’t crush me, nor does it disillusion me. I’m just so flat-out happy that publishers thought my ruminations worthy of the printed page and that I actually sold some books!

And I am keenly aware of the true Promoter of all things. Jesus is the One who sees it all. He simply asks me to take the last seat, the seat of humility, allowing His promotion. Not mine. So, yeah, it’s subjective. But, God is here. He is present all around. He sees my words. He sees your words. He weathers the rejections with us. He works in and through editors. He is an Author, after all.

 

Mary E. DeMuth helps people to turn their trials into triumphs. She mentors new authors through the publishing process and has written two tutorials on book proposals (one for fiction and another for nonfiction). An expert in Pioneer Parenting, Mary enables Christian parents to navigate our changing culture when their families were not good faith examples to follow. Her parenting books include Authentic Parenting in a Postmodern Culture (Harvest House, 2007), Building the Christian Family You Never Had (WaterBrook, 2006), and Ordinary Mom, Extraordinary God (Harvest House, 2005). Mary also inspires people to face their trials through her real-to-life novels, including Watching the Tree Limbs (nominated for a Christy Award) and Wishing on Dandelions (NavPress, 2006). A pioneer parent herself, Mary and her husband, Patrick, reside in Texas with their three children. They recently returned from breaking new spiritual ground in Southern France, where they planted a church.

Categories: Freelancing, Mary DeMuth, Writing

Success in 4 Steps

Tuesday, July Post a comment

Like the nerd I am, today I read through my latest issue of The Costco Connection. On page 11, I found this quote from Brian Tracy, the chairman and CEO of Brian Tracy International, a training and personal development company: “All successful people do four things. They set clear goals, take risks beyond their comfort zones and accept feedback and self-correct. Above all, successful people never give up.”

How about if I unpack this a bit for all you writerly types?

Set clear goals. What are your goals this year? What would you like to see happen in your writing career in the next five years? Ten? Over a lifetime? If you haven’t yet written them down, stop reading this post and do it. Of course, that means going to Jesus and asking Him to enlighten you to the best goals. Of course it means that He will supply the strength to accomplish those goals. I’ll share one of my five-year goals. Learn to write a screenplay. Someday I want to see Watching the Tree Limbs on the silver screen.

Take risks beyond your comfort zones. I think all writers intrinsically know this. We reach beyond our comfort zones every time we query or send a proposal or write in a genre we’re not familiar with. I certainly felt out of my element writing a memoir in the present tense, but I’m so glad I did it. I’m a better writer because of the risk. But let’s take it further to marketing. For some of you it means you’ll need to get past timidity to do a radio interview or book signing. It may mean you have to practice speaking in case you land on TV someday.

Accept feedback and self-correct. Oh how true this is! All along the writing, marketing, and publicity journey, we receive tons of feedback. It’s not easy on our egos to take it all, but it’s necessary. Self-correcting means we heed the well-seasoned advice of professionals and make alterations to our writing, speaking, and marketing campaigns. Every day we have the potential to get helpful feedback. And every day we have a choice to become bitter about it or better. Which will you choose?

Never give up. I truly believe that the difference between those who get published and those who don’t is the never-giving-up factor. Keep at it. Slam into those brick walls if you must; then bandage your head, wait until your vision stops blurring, and keep writing. Write the next word, then the next. Write, write, write. Trust, trust, trust.

And through it all, write for God’s fame, not yours.

 

Mary E. DeMuth helps people to turn their trials into triumphs. She mentors new authors through the publishing process and has written two tutorials on book proposals (one for fiction and another for nonfiction). An expert in Pioneer Parenting, Mary enables Christian parents to navigate our changing culture when their families were not good faith examples to follow. Her parenting books include Authentic Parenting in a Postmodern Culture (Harvest House, 2007), Building the Christian Family You Never Had (WaterBrook, 2006), and Ordinary Mom, Extraordinary God (Harvest House, 2005). Mary also inspires people to face their trials through her real-to-life novels, including Watching the Tree Limbs (nominated for a Christy Award) and Wishing on Dandelions (NavPress, 2006). A pioneer parent herself, Mary and her husband, Patrick, reside in Texas with their three children. They recently returned from breaking new spiritual ground in Southern France, where they planted a church.

Categories: Mary DeMuth, Writing

Considering a Career Change?

Tuesday, July Post a comment

Poynter has a regularly updated post up about newsroom layoffs, furloughs and closures. To me, it’s hard to watch all the publications and professionals being impacted by the pandemic. I wonder how the pandemic may change the media, and also how it may shift for the better.

There are no easy answers on this, I suppose. A shift is happening, though, as many people are considering career changes. For writers and media folks, that may mean switching jobs. But I imagine others are thinking of taking up a new career in a different industry.

I liked what a post in The Muse had to say about career changes, because they pose some useful questions to ask if you are considering a change. These include:

  • Do I Have the Financial Resources to Support a Career Change?
  • Do I Want to Change Careers, or Do I Just Not Like Working During a Pandemic?
  • What Am I Looking For in My New Career?
  • What Is My Mental and Emotional State Right Now?

I’ve always loved that journalism develops a diverse skillset. That is, I think it’s a great foundation to do something else if you so choose. Journos aren’t just writers–they’re great at researching, organizing information, interacting with others, managing content. There are so many alternative career choices for those who choose to leave journalism or the media world altogether.

At the same time, I am concerned that the upset from the pandemic could result in less diversity in our field. It could essentially force out quality journalists. It could also bring in new ones.

So for those thinking of leaving journalism, specifically, I hope the coming weeks and months greet you with a renewed sense of motivation and personal awakening. You do have a broad set of skills that can be applied to a wide variety of careers. I know the pandemic has been rough, but I wish you the best.

 

Kristen Fischer is a copywriter and journalist living at the Jersey Shore. She worked as a reporter and copyeditor for Gannett before launching her full-time freelance business in 2005. Her work has been published in Parents, New Jersey Monthly, Prevention, Woman’s Day, SheKnows, and Healthline.

Categories: Freelancing, Kristen Fischer, Work-Life Balance

Platform and the Force

Sunday, July Post a comment

I have all the answers you seek, young Padawan. (Advanced apologies for those of you who don’t like Star Wars.)

Platform:

Speak to as many people as you can (The clone wars come to mind. . . . Millions is preferable.)

Your website has to have the firepower of the Death Star.

As wise as Yoda your blog posts must be, but also as pretty as Princess Leia (and all the storm troopers must secretly read it. Your blog hits should hover around one million.)

Your books should wield as much power and elegance as a light saber, and they should have enough strength to thwart the forces of evil. (This is hard to put a number on, though.)

Create your own hologram, which says, “Help me Obiwan Oprah. You’re my only hope . . . for book sales.”

Your fan site on Facebook should include every species: ewoks, wookies, jedis, icky darth spikey people, naboo, Jar Jar Binks, and every creature represented by the bar scene in the original movie. Let’s just hope Harrison Ford is your fan too. That will help.

Platform is greatly improved when you dress the part. Although for me, it would be hard to be Daisy from my next novel, because she’s a missing girl.

And lest you think I’ve lost my midi-chlorians, you can salve all your platform woes as you watch this brilliant piece of cinematography:

Mary Skywalker, Platform Jedi of the First Order

 

Mary E. DeMuth helps people to turn their trials into triumphs. She mentors new authors through the publishing process and has written two tutorials on book proposals (one for fiction and another for nonfiction). An expert in Pioneer Parenting, Mary enables Christian parents to navigate our changing culture when their families were not good faith examples to follow. Her parenting books include Authentic Parenting in a Postmodern Culture (Harvest House, 2007), Building the Christian Family You Never Had (WaterBrook, 2006), and Ordinary Mom, Extraordinary God (Harvest House, 2005). Mary also inspires people to face their trials through her real-to-life novels, including Watching the Tree Limbs (nominated for a Christy Award) and Wishing on Dandelions (NavPress, 2006). A pioneer parent herself, Mary and her husband, Patrick, reside in Texas with their three children. They recently returned from breaking new spiritual ground in Southern France, where they planted a church.

Categories: Book Marketing, Mary DeMuth

Kill the Wimp!

Friday, July Post a comment

Seasoned and nubile writers scribble notes while the lecturer shares her publishing expertise. Both a magazine editor and a creative writing professor, Sandra Glahn teaches the workshop “The View from the Editor’s Desk” where she extols the benefits of beefy verbs and pines for the demise of adverb overuse. She finishes her time with the writer’s group by asking, “Any questions?”

A woman in the back raises her hand. “You mean I need to go through all my past manuscripts and make the changes you suggested in your lecture?”

Sandra nods. “Yes, if you want to be published.”

“That’s too much work,” she says. She never returns to the group.

Writing isn’t for wimps. It’s an arduous adventure where writers scale an ever-increasing learning curve. For beginning to advanced writers, the question remains: What do you do with the new knowledge you’ve gained from that writing seminar, book, or lecture? Stop learning? Embrace your inner wimp? Push through and improve the craft? The following are four ways writers can react to learning new techniques and skills. Two ways coddle the inner wimp; two others kill him.

  1. Embrace your inner wimp by giving up. Those editors and educators don’t know a thing about your genius! They can’t recognize stellar, winsome prose, or seize upon your raw talent. What do they know?

George starts writing, believing his second grade teacher to be a prophet. “You’re a terrific writer,” she penned across his summer vacation story in happy red ink. He’s coddled that affirmation all these years — something that’s hardened him to actual feedback. After several attempts to convince fellow writers of his abilities, he gives up. George stores his spy thrillers in a box in the garage and spends his days looking up his second grade teacher on Facebook. He’s embraced the wimp, lazing around the Internet, murmuring about what could have been.

 

  1. Feed your inner wimp by submitting subpar writing. I call this the delusional, yet hopeful writer — one who believes she’ll break through by submitting, submitting, submitting.

Edna comes to the writer’s group month after month, bringing the same story in increments of five pages. Although the group has kindly reminded her to flee passive voice and curtail her purple prose, she continues to stubbornly adhere to her ways. She submits faithfully to contests and the occasional publisher who takes unsolicited manuscripts, and she garners rejections aplenty. She never learns; it seems beneath her. She will never be published, but she is sure she will be. She feeds the wimp, preferring lazy writing with a kick of tenacity to genuine improvement.

 

  1. Kill the wimp inside by grunting through your old drafts. If you’re wondering what the publishing process is like, take an old piece of yours and rip it to shreds in light of what you know now. When you sell your first book, you’ll experience the same kind of work — agonizing over run-on sentences, discovering, then slaying, your pet words and phrases, killing clichés, cutting paragraphs and chapters that don’t propel the reader forward. It’s never too late to go back and fix things, but be warned: sometimes it’s better to let those stories and articles go. You could mire yourself in your inadequate past.

I’ve taken unsold articles, revamped them, and sold them. I’ve tried to resurrect my first (yet unpublished) novel several times, resuscitating my flabby descriptions and plot flaws, only to tangle myself inside the story, weary and unmotivated. I’ve killed the wimp by grunting through, sometimes with success, sometimes without.

 

  1. Kill the wimp inside by forging ahead. When you’ve discovered your penchant for adjectives, instead of slaying them in the cobwebs of past documents, move boldly forward, writing clean, powerful sentences chock full of strong nouns and verbs. Sometimes it’s right to turn the page of your past body of work in order to construct better pages today. Give yourself permission to say goodbye, so you can say hello to great writing in the present.

Mayla wrote four good novels. During the process, she read writing books, attended conferences, and welcomed hard critique. She views her books as stepping-stones to publication, but she won’t resurrect them. Instead, she pens a new novel, armed with new expertise. The result? She’s a finalist in a prestigious first-novel contest, and an agent has requested the full manuscript. She has successfully killed the wimp by moving forward.

 

Place yourself in a writer’s group. Hear a lecture about strengthening your prose and take notes. Raise your hand. Instead of lamenting all the changes you’ll have to make now that you know better, simply tell the lecturer thank you, and vow to kill the wimp lurking inside.

 

Mary E. DeMuth helps people to turn their trials into triumphs. She mentors new authors through the publishing process and has written two tutorials on book proposals (one for fiction and another for nonfiction). An expert in Pioneer Parenting, Mary enables Christian parents to navigate our changing culture when their families were not good faith examples to follow. Her parenting books include Authentic Parenting in a Postmodern Culture (Harvest House, 2007), Building the Christian Family You Never Had (WaterBrook, 2006), and Ordinary Mom, Extraordinary God (Harvest House, 2005). Mary also inspires people to face their trials through her real-to-life novels, including Watching the Tree Limbs (nominated for a Christy Award) and Wishing on Dandelions (NavPress, 2006). A pioneer parent herself, Mary and her husband, Patrick, reside in Texas with their three children. They recently returned from breaking new spiritual ground in Southern France, where they planted a church.

Categories: Mary DeMuth, Writing

How To Deepen Your Stories

Friday, July Post a comment

May this piece be a blessing to those of you who want to deepen your stories.

While I prefer to have a life like a maple tree in spring — full of promise, growth, and branches that reach for the sky in greening prayer — I realize I’m a better writer when I’m an autumn oak, bereft of leaves, dried out, and my arms brittle from the reach. On my run today, I see why. When trees begin their shedding, and when the promise of life floats away on a crisp breeze, you see more of the sky. More sun, more blue, and more clouds peek-a-boo through barren branches. What is hidden is revealed. I’d never see the curiosity of bird nests had the camouflaging leaves not fallen.

That’s the secret of great writing.

Naked lives letting the sun poke through, revealing snatches of life not otherwise seen.

That all sounds breathtakingly ethereal, but really, it’s pragmatism. Because I’m at my best, literarily speaking, when I embrace my frailty. And I think you are, too. The best novels out there are populated with characters who fail, struggle, and reach for heights but miss the mark, lose loved ones and rail at the heavens and at the unfairness of it all. How can we possibly give our characters such beautiful angst if we’re not willing to experience life ourselves?

The best novel chapter I wrote came after an excruciating conversation with a loved one. Such hollowness poured over me as I asked the question, “What if my character had these same feelings? But toward another person?” With all the raw energy of my fragile emotions, I scratched out that scene, let it sit, then sent it to my good friend who’s an excellent novelist. She deemed it my best writing. I wept. I thanked God for the scarred circumstance that brought it about, how He made beauty from the ashes of a painful conversation.

In life we long to have things tied up neatly with a velvet bow; but life, in all its wild tumbles, wrestles the bow away, flinging the box wide open. It should be that way with our stories too. I’m guilty of writing first drafts full of black and white characters and plots that tie up neatly and happily. I’m thankful for editors who point this out and make me go back, adding wayward flesh to my characters and twists of reality to my plot.

In that exercise, I only have to look at my own life to see that the most beautiful parts of my life were birthed in the cauldron of bitterness and unmet expectations — in the autumns and winters of my life. Why would I deprive my characters of that same experience by making everything springtime and summer? And why would I deprive my reader? They’ve experienced their own share of worry and heartache. They’re looking for storytellers who understand, who dare to tell their stories because that is what readers relate to.

It’s not easy to go there. It’s never easy. But how can you expect to mine the depths of human depravity and grace in your stories if you’re unwilling to mine them in yourself? Someday, if God opens the door, I’m going to teach novel writing. It will be unlike any other workshop I’ve attended. Of course I will delve into story structure and passivity and point of view, but before I begin any of that, I want to inspire writers to understand how we deepen our stories beyond mechanical constructs. I want writers to see that great stories grab you by the throat because of their terrible humanity, because readers feel the story is theirs somehow. And that can only happen when we’re willing to live in the pain and joy of our own stories. It’s my firm belief that great writing flows from the pen of self-aware writers.

Here’s your assignment. I give you permission right now to write something from a place of emptiness or angst or bitterness or bewilderment or nakedness. You know what I’m referring to. Take those emotions, feel them, pray about them, go to Jesus with them. Then, write like the wind. See your story not as a tree in cacophonic bloom, but as a shrub awaiting winter, leaves gone, glory faded. Let the sun glory through the spindly branches.

Sometimes I’m asked how I write deep, relate-able stories. It’s because I do what I assigned above. I recognize those autumn places, walk through them (not always graciously either), and translate those emotions into the landscape of my stories. This is something you can do. It’s something you must do. Embrace your frailty today, and venture forth. The world needs to hear your story.

 

Mary E. DeMuth helps people to turn their trials into triumphs. She mentors new authors through the publishing process and has written two tutorials on book proposals (one for fiction and another for nonfiction). An expert in Pioneer Parenting, Mary enables Christian parents to navigate our changing culture when their families were not good faith examples to follow. Her parenting books include Authentic Parenting in a Postmodern Culture (Harvest House, 2007), Building the Christian Family You Never Had (WaterBrook, 2006), and Ordinary Mom, Extraordinary God (Harvest House, 2005). Mary also inspires people to face their trials through her real-to-life novels, including Watching the Tree Limbs (nominated for a Christy Award) and Wishing on Dandelions (NavPress, 2006). A pioneer parent herself, Mary and her husband, Patrick, reside in Texas with their three children. They recently returned from breaking new spiritual ground in Southern France, where they planted a church.

Categories: Mary DeMuth, Writing

5 Tips for Celebrity Interview Success

Friday, July Post a comment

I’ll never forget the day I interviewed Patrick Dempsey. I’ve always been a fan of his, and seeing him soar to fandom thanks to Grey’s Anatomy was the icing on the cake. I couldn’t believe I was going to speak to him!

I knew I had to curb my inner fangirl. After all, professionalism first.

Since then, I’ve had more opportunities to interview celebs; some I’ve been huge fans of, others I didn’t know of until I received the assignment.

I’m getting better at the interview process and have learned from my experiences.

  1. Ask ahead about what not to ask.Sometimes I am covering one aspect of the celebrity’s life, but the publication I’m writing for wants me to ask about other things. Be sure to ask the PR person if there are topics to stay away from — the PR person will likely tell you what to avoid right off the bat anyway.
  2. It’s okay to mention you’re a fan. But you don’t have to do it directly. If you are a fan, it can be helpful to let the celebrity know you’ve followed their work on a show and it may put them at ease to reference a character. I don’t always say that I am a fan in the beginning of the interview, but I don’t think it makes a difference unless you’re on a tight timeline. Be short and sweet if you feel it necessary to bring up your devotion, but don’t overdo it. They want to know they’re talking with an objective source, not just another person hanging on their every word.
  3. You’ll probably be on the clock, and overheard.Most celeb interviews I’ve done over the phone have at least one other press person on the line. The interviews are also extremely brief; as in, the PR person tells me I’ll only have about 10 minutes. In that case, I had to get down to the details ASAP, so I didn’t waste time buttering the person up. I think they respect us and our publications more when we’re strictly professional.
  4. You can break the ice, but you don’t have to.Even if you don’t mention that you’re a fan, or don’t have that to use to break the ice, there are other ways. But don’t waste half your time trying to warm up to the celeb; chances are the celebrity has done dozens of interviews just like yours. They’re used to reciting the same answers (especially when talking about some sort of press campaign) so they’ll want to dive right in. On the plus side, when you do that, you may have more time to establish trust and dig deeper. Remember, you’re probably not doing anything investigative during the interview process, so you likely can’t go that deep anyway.
  5. Write things down.In addition to recording your interview, be sure to write down your questions. Nothing sucks more than clamming up if you’re nervous in general or anxious to be in the presence of someone you admire. Your questions will remind you to stay professional and keep you on point.

Once you have done some celebrity interviews, it does get easier. I’m not at the point where I’m doing sit-down exclusives — I probably still couldn’t, especially with “McDreamy” — but I’m certainly more prepared.

 

Kristen Fischer is a copywriter and journalist living at the Jersey Shore. She worked as a reporter and copyeditor for Gannett before launching her full-time freelance business in 2005. Her work has been published in Parents, New Jersey Monthly, Prevention, Woman’s Day, SheKnows, and Healthline.

Categories: Interviews, Kristen Fischer

There Is No Correct English

Friday, July Post a comment

NAIWE’s Grammar Expert John E. McIntyre has not gone around the bend. Let me explain.

Usually someone talking about “correct” English imagines that one form of English, the dialect we identify as standard English or standard formal English, is the one, true English, all variants being inferior, wrong, and ignorant.

People who rattle on about “correct” English, often expressing a belief that the language is in decline and ignorance on the rise, want either to exert social prestige over you or to lure you into sharing their misguided sense of superiority. There will be mouthing of “dumbing down” and “the common herd.” Do not play their game.

In my own work as an editor, I have found it much more effective to talk about appropriate English. What form of English is the best match for the subject, the genre, the publication, the occasion, the writer, and the reader? (D’you remember the reader?) All the Englishes have a place at the table, and your task is to find the ones that best suit your purposes.

Standard formal English is the language of law, government, business, and academia. If you are writing in those areas, you will have to display a grasp of its conventions. Lapses in grammar and usage will undermine your credibility. (Mind you, not all the things that people think of as rules in standard English are genuine rules. For reference, my book, Bad Advice: The Most Unreliable Counsel Available on Grammar, Usage, and Writing.)

To be more broadly successful in writing you will also need to master what linguists call code switching. You already know how it works in speech: You don’t talk to your grandmother the same way you talk to friends in a bar; you don’t talk to your supervisor quite the same way you talk to a subordinate or to your peers. You adjust vocabulary and syntax to match the occasion and the people.

Those of you who write fiction already understand this modulation as you give voice to your narrators and characters, like this one: “You don’t know about me without you have read a book by the name of The Adventures of Tom Sawyer; but that ain’t no matter.” But the guardians of “correct” English at the Concord, Massachusetts, public library expelled The Adventures of Huckleberry Finn at the time of its publication as “the veriest trash.”

Sufficiently adept writers discover the possibilities of code switching within a text, as you can see in a passage from H.L. Mencken’s opinion of the Warren Harding inaugural address: “He writes the worst English I have even encountered. It reminds me of a string of wet sponges; it reminds me of tattered washing on the line; it reminds me of stale bean-soup, of college yells, of dogs barking idiotically through endless nights. It is so bad that a sort of grandeur creeps into it. It drags itself out of the dark abysm (I was about to write abscess!) of pish, and crawls insanely up the topmost pinnacle of posh. It is rumble and bumble. It is flap and doodle. It is balder and dash.”

But always keep in mind what Flannery O’Connor said about what one can do and cannot do in writing: “You can do anything you can get away with, but nobody has ever gotten away with much.”

Let me recommend to you two books to enlarge your sense of language and its possibilities. You will profit from reading Don’t Believe a Word: The Surprising Truth About Language by David Shariatmadari and Because Internet: Understanding the New Rules of Language by Gretchen McCulloch.

 

John Early McIntyre was a professional editor for more than 40 years, 34 of them at The Baltimore Sun, from which he recently retired. John earned an undergraduate degree in English from Michigan State University, where he was elected to Phi Beta Kappa, and a master’s degree in English from Syracuse University, where he was a university fellow. John taught editing at Loyola University Maryland for 25 years. A charter member of ACES: The Society for Editing, he served two terms as its president. John has presented workshops on writing and editing at conferences and publications in the United States and Canada. He is the author of two small but trenchant books, The Old Editor Says: Maxims on Writing and Editing, and Bad Advice: The Most Unreliable Counsel Available on Grammar, Usage, and Writing.

Categories: Editorial Services, John McIntyre

Marketing Madness

Thursday, July Post a comment

Marketing Schmarketing! It’s the portion of my writing life that I estimate will take a little bit of time, when in reality, it takes quite a bit.

When my friends were raising support, they heard an interesting illustration. “Raising support is like hunting for the 30 or so pieces of gravel that have been painted red on the backside. Your job? Start at the beginning of a gravel driveway, and start turning over rocks until you find them all.”

That feels like marketing to me. Or at least it did.

Last summer, God provided a surprising way for me to hire a marketing mentor to help me sift through my marketing efforts. It’s been enlightening. Instead of turning over thousands of rocks, he’s helping me locate the red rocks strategically, thus saving me time. And a little sanity.

Here are some things he’s helped me do:

  • Develop two brands: Turning Trials to Triumph, and Build the Christian Family You Never Had (ripped from the headlines of my second book). This covers fiction and nonfiction. The second one is conducive to speaking, which I am working on beefing up.
  • Encourage me to do a redesign on my website.
  • Help me develop two new products to sell on my site. One: a fifty-page tutorial on writing nonfiction book proposals, including two annotated sample proposals. Two: 150 conversation starters you can use around your table with your kids.
  • Help me strategize places I can send articles to for free, in order to generate buzz.
  • Encourage me to send out a snail mail newsletter to potential speaking venues. I’m working on my second newsletter, slated to go out to 350 people around the United States.
  • Inspire me to add to my email database. I added another email newsletter, Inside Renewal. This one’s about going deep with Jesus, and so far the feedback has been great.
  • Help me form strategic alliances with ministries who might need my books. (Missions organizations in Europe for Authentic Parenting in a Postmodern Culture, Counseling entities for my novels, and several moms ministries for my conversation starters).

For speaking:

  • He’s helped me hone the way I speak, offering a painful, but helpful critique on one of my speeches. I’m a much better speaker now and hope to have a high-quality recording of my speaking soon to give to potential speaking gigs. In the meantime, I have a snippet of my Family Life interview on my site.
  • He’s coached me on effective radio techniques, including learning the beauty of sound bites, and tying in my topic to a giveaway on my website.
  • He’s reminded me to put my book cover and contact information on any free article I send out.
  • He’s showed me the importance of selling my books on my website. Before my new site was up, I created a Paypal page on my blog to sell Authentic Parenting while the blog tour was going on. This gave us tangible numbers on the success of the tour, whereas, if we had relied on Amazon rankings, we wouldn’t really know how many books we sold as a result of the tour.

Probably the most important thing he did was help me come up with value statements; in other words, what kind of value do I bring to my listeners and readers. Here are a few to help you wrap your mind around what I mean. (And, hey, this took me a month to get my mind around it. Not easy at all.) I help people so fully heal from tragedy that others would never know the trauma had occurred. I help parents create a haven in their home so their kids are wildly enthusiastic about coming home every day. I help people approach God in such a way that they know His reality and His direct dealings every single day.

So I’m more strategic about my gravel turning these days. All this stuff has taken me months to accomplish, and I still feel like a neophyte. Two cool things happened in the midst of all this:

  1. As I discovered what God had made me to do, and the life message He had given me, revival blew through my heart. I never thought I’d find more of Jesus in the midst of marketing. Wow.
  2. Even though I’m working hard at finding those red rocks, I see God’s sovereign hand often in the way He finds rocks for me. I may be strategic now, but He is the Great Helper when it comes to marketing. Speaking gigs only He could orchestrate have fallen into my lap. Writing opportunities, too. I have found that trying to market myself on my own would be a futile, silly endeavor. Oh how I need Jesus! And even in all of my strategies and His sovereignty, I rest in the fact that He holds my career and ministry in His hands.

This is a long post, I know. But my prayer is that something inside it will be a help to you as you market yourself or your books and articles.

 

Mary E. DeMuth helps people to turn their trials into triumphs. She mentors new authors through the publishing process and has written two tutorials on book proposals (one for fiction and another for nonfiction). An expert in Pioneer Parenting, Mary enables Christian parents to navigate our changing culture when their families were not good faith examples to follow. Her parenting books include Authentic Parenting in a Postmodern Culture (Harvest House, 2007), Building the Christian Family You Never Had (WaterBrook, 2006), and Ordinary Mom, Extraordinary God (Harvest House, 2005). Mary also inspires people to face their trials through her real-to-life novels, including Watching the Tree Limbs (nominated for a Christy Award) and Wishing on Dandelions (NavPress, 2006). A pioneer parent herself, Mary and her husband, Patrick, reside in Texas with their three children. They recently returned from breaking new spiritual ground in Southern France, where they planted a church.

Categories: Book Marketing, Mary DeMuth, Writing

Giving Away Free Copies, Tribes, and Sovereignty

Thursday, July Post a comment

On Sunday, I listened to some amazing podcasts about the music industry and how it had to morph and change in light of Napster and the digital sharing age.

I tend to gravitate toward the idea of tribes, of creating a unique community. That takes time, but what happens is that you gain fans gathered around a cause, folks who are zealous to promote your books for you. To me, it typifies this verse: “Let another praise you, and not your own mouth; A stranger, and not your own lips” (Proverbs 27:2).

Giving things away free, in light of creating a tribe, then, makes sense. You are offering a bit of yourself, your heart, for a potential tribe member.

Another strategy to consider is this: the kingdom of God. I love what Randy Alcorn says. He gives away his books as God leads. He keeps several with him when he travels, giving books away to clerks, hotel employees, cab drivers, and housekeepers. He sees it as his way of expanding God’s message to a hurting world.

Being mindful of all that, I’ve navigated “free” by praying, asking God to situationally guide me as I give away books. Sometimes He says not to do it. Sometimes He prompts me to give sacrificially. I am learning to let the pieces rest in His sovereign hands.

Aside: My novel Daisy Chain was offered free on the Kindle store last month. The result is hard to measure, though I have seen a spike in actual book sales. The negative is that folks who get the book for free aren’t thinking as they read it that it will have a Christian worldview, so I got some pretty awful and mean-spirited reviews out of the deal. But on the whole, I think the experiment did give me exposure to a wider audience as I’ve had correspondence with new fans.

In this marketing world, I tend to think in terms of one little decision at a time, and that those little decisions, though they take forever, add up to something bigger over time. The key is to continue to be faithful in little things, not to get discouraged, hold everything loosely, and rest in God’s sovereignty.

 

Mary E. DeMuth helps people to turn their trials into triumphs. She mentors new authors through the publishing process and has written two tutorials on book proposals (one for fiction and another for nonfiction). An expert in Pioneer Parenting, Mary enables Christian parents to navigate our changing culture when their families were not good faith examples to follow. Her parenting books include Authentic Parenting in a Postmodern Culture (Harvest House, 2007), Building the Christian Family You Never Had (WaterBrook, 2006), and Ordinary Mom, Extraordinary God (Harvest House, 2005). Mary also inspires people to face their trials through her real-to-life novels, including Watching the Tree Limbs (nominated for a Christy Award) and Wishing on Dandelions (NavPress, 2006). A pioneer parent herself, Mary and her husband, Patrick, reside in Texas with their three children. They recently returned from breaking new spiritual ground in Southern France, where they planted a church.

Categories: Book Marketing, Mary DeMuth, Writing

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