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Better Outcomes Begin with Shared Understanding

Sunday, September Post a comment

When I came across this quote from developer John Cutler, I found it insightful both for its simplicity and the deeper questions it evokes. “Walk a mile in your customer’s shoes, then figure out how to remove that mile altogether.” So, what exactly does he mean by “remove the mile”? One interpretation might be the distance between the process of doing and the achievement of done, and the speed at which we deliver for our clients. Another interpretation could be the distance in our understanding between what we think the customer needs and what they actually need. Or perhaps just finding more intentional ways to reduce our overall separateness – client and vendor – us and them, getting better at aligning our shared goals. Perhaps all of these apply.

For most, the primary measurement of progress is tangible outcomes; seeing is believing. To begin removing the mile between ourselves and our customers, it behooves us to find ways to do the groundwork first, before jumping into action, going deeper at the onset to deliver on the actual need rather than just the perceived need. Instead of Idea>Action, the goal is Idea>Plan>Action. To create a plan, we first need to feel the pain our customers feel, to internalize their hard realities, for an hour, a day, a week, whatever it takes to achieve the “I get it” moment so we can begin to chart a course that will yield the desired result.

When we align with our customer at both a practical and emotional level, we achieve shared understanding and clarity of purpose and of priority toward the desired destination. This results in a more accurate context that informs our creative problem solving. To be clear, the customer isn’t always the buyer. The customer may be our supervisor, boss, co-worker, partner, colleague, or anyone else we aim to serve. The customer is the person, team, or organization that bestows their confidence and trust in us to deliver a solution to their problem.

In Agile parlance, one tool we’ve found that works well is the user story – a short wish list item expressed as a brief human story from the customer’s perspective. Example: “As a sales representative traveling to clients, I often schedule back-to-back appointments. I would like to quickly access my notes from the home screen without having to drill-down, so I can save valuable time before each appointment.”

The format is simple: As a <type of role>, I would like to <complete some task> so I can <achieve some goal.>

Add user stories to your planning process, and project participants who may not have the benefit of direct customer interaction can peer into the history, context, and origin of the thing they’re tasked with building. This places everyone closer to the customer’s experience. In the story example of the sales person, compound their pain in the form of lost time over days and weeks and we have the real opportunity to create a meaningful difference for them.

Project planning that brings us closer to the customer ultimately drives more impactful outcomes, meeting the need and saving everyone the added cost, delays, and headaches of re-design and re-work, aka “that isn’t really what we had in mind” moments.

“In preparing for battle, I have always found that plans are useless, but planning is indispensable.” – Dwight D. Eisenhower

User stories are effective when they’re visible. Add them to your roadmaps and sprint boards, virtual or otherwise, so they’re front and center when work actually begins. That way, the pain and desired outcome is expressed in human terms and doesn’t become a distant abstraction. It’s no longer just a feature, it’s improving someone’s life.

Whether it’s a new app, product, website, campaign, or any other project you’re charged with delivering . . . consistent, accurate deployment starts with clarity of understanding at the human level, serving to eliminate the mile between us and our customers.

 

Stephen Colwell serves as CEO and head of strategy for Clarify Media and Completing, two Southern California–based firms specializing in marketing and project management. With over 10 years of hands-on agency experience as a copywriter, brand strategist, and project manager, he brings a broad and deep range of both marketing and operations expertise to the community. From strategy and design to growth and performance, Steve offers a rare mix of creative and analytical thinking toward helping creative professionals, teams, and small businesses accelerate their progress and achieve more. He has led project teams responsible for over $100+ million in annual revenue across four continents. A certified Agile practitioner, Steve is fanatical about helping others work in teams more effectively and operate at their best using the same proven routines practiced by today’s top-performing companies.

Categories: Business, Freelancing, Stephen Colwell

8 Tips for Finding and Working with a Book Designer

Saturday, August Post a comment

Over the years, I’ve collected a few tips to help navigate the troubled waters of finding and working with a book designer. The tips below are generally about cover design, but the same holds true for book interiors.

 Tip # 1: Know your genre and target audience

Research what is available for sale in your genre with the big publishing houses. Don’t skip this step, no matter how boring it might be.

These will be your competition, so you’ll want to have a cover that’s on par. Publishers like Harper Collins, Hay House, Simon & Schuster, and Penguin all have marketing specialists on staff. They generally know what sells and how to reach your target market.

Use this information to your advantage when searching for the designer that will help you create a cover that will attract your readers. This may seem like a silly place to start, but the more you know, the better you’ll be at discerning good design from bad.

 

Tip # 2: Research your cover designer’s style

Look for designers whose style closely matches the books you are seeing in your research from Tip #1. Do you need an illustrator? Are the images hand drawn or photo compilations?

I mention this because sometimes an illustrator is absolutely the only way to go (especially for children’s books). The downside: they tend to be a good bit more expensive, so you’ll want to start saving early. Photo compilers, such as myself, are generally a bit more affordable.

You’ll want to pay attention to details like the fonts they use and the way they present their titles. Are their covers generally busy and hard to read? (If so, RUN, run fast! And find someone else.)

 

Tip #3: Get a personal recommendation

You are never going to see a bad testimonial on a designer’s website. If you ask the designer for references, they will never give you the contact info for a client that didn’t work out.

Consider the kinds of things you can only know from a personal recommendation: Is this designer reliable? Do they have experience? Do they listen to your ideas/needs? Are they pleasant to work with, or do they make you feel like you’re bothering them? Are they deadline oriented? Are they prompt in responding to your correspondence?

And, most importantly, do they produce works in your specific genre that will compete well with traditionally published works? (If you are unsure of the answer to this last question, as many new authors are, be sure to run any potential designer portfolios by someone in the publishing industry, to get a professional opinion about their skills.) These are things you can only find out from someone who has worked with a designer directly, not from reading info on their website.

 

Tip #4: Don’t let $$ be everything

I recommend that you do not make price your only deciding factor for your most important marketing tool. Budget is important, no doubt. Most indie authors have to consider costs. That’s a given. But you want a quality cover, and a good designer is going to cost more.

We have more experience — years in the trenches — and more often than not, that experience shows. Start saving early so you can afford the best designer possible.

 

Tip #5: Get a contract

It’s always best to get a contract. This way you’ll see, in writing, exactly what is expected of you and your designer. It should cover things like: How many design concepts are included? How many revisions are included? If you go over that number of revisions, what is the additional cost? What is the expected timeline for deliverables? How long do you have to review the deliverables? Is a deposit required? What forms of payment are acceptable? Are there any additional fees or expenses?

 

Tip #6: Share your vision

If you followed through with Tip #1 about researching your genre, you should now have a good idea what’s out on the market. So, how is your story unique? What is your vision for the cover? Be sure to share your vision with your designer.

There is one caveat to this tip, and that is to be sure to listen to your designer’s advice. Assuming you’ve chosen a good designer, with lots of experience, if your designer is telling you it’s probably not a good idea to include the spinning cat, taco truck, tanning salon, AND the angels with swords, your designer probably knows what they are talking about.

 

Tip #7: Be clear and decisive

Phrases like “I want it to POP!,” “It needs to be more dynamic!” or “I’m not sure, but I’ll know it when I see it.” are all extremely unhelpful to your designer. Many of us are, for the most part, wizards at what we do, but mind reading isn’t in our skill set. Knowing and expressing exactly what you want will save you time, money, and aggravation in the long run.

 

Tip #8: Save samples of what you found in Tip #1 to share with your designer

Remember the research you did in Tip #1. If you found some covers that you love, and even some that you hate, share them with your designer. Explore the reasons you love them or hate them. It helps us to know your likes and dislikes.

 

Bonus Tip: Make sure that your designer is either creating original works of art or sourcing images from a reputable stock photography house and getting proper permissions to use them.

I can’t tell you the number of times I’ve seen someone steal an image off the internet and alter it slightly and call it their own. It doesn’t work that way. You can be sued. If you are at all unsure, ask to see early sketches or variations of an original artwork. If you are getting a photo compilation, ask your designer which stock house they used, ask for license information and the image numbers, so you can verify.

 

Tamian Wood, winner of numerous print and cover design awards, uses art, photography, typography, and digital collage techniques to create book covers that sell. She works with several publishers and a growing number of indie authors. Tamian’s most famous client to date is Pope Francis, whose Encyclical Letter won first place for cover design. With over 25 years in the design trenches, she is also a partner member in good standing with the Alliance of Independent Authors (ALLi) and a co-judge for a monthly cover design contest at Discovering Diamonds Historical Fiction Review site. Tamian has a weekly featured post (Critique Corner) at the Writers of Non-Fiction Facebook group. And she is the director of the LinkedIn group, Authors’ Resource. Tamian holds degrees in computer science and graphic design technology and is a proud member of Phi Theta Kappa National Honour Society.

Categories: Book Design, Tamian Wood

What Kind of Writer Are You?

Saturday, August Post a comment

I remember going to lots of writers’ conferences, back when I lived in Philadelphia. And then going to more writers’ conferences after I moved to Los Angeles. And also taking writing courses and attending writing workshops by the dozens.

Along the way, I met a lot of wannabe writers (and also a lot of don’t wannabe writers, but that’s a different story).

I remember reading a lot of their work, some of it quite good. But much of it was quite bad. And I remember thinking: “How can you claim you want to be a writer and then ask someone to read something put together so sloppily.”

I’m talking about errors in punctuation and spelling, poor and repetitive sentence structure, and inadvertent subject-verbs disagreements. I’m also talking about unclear references and — more fundamentally — disordered thinking.

I never had to resolve to become a more professional writer; it was a drive that just came naturally to me. Like a carpenter who made straight cuts in the wood, or a plumber who produced tidy solder joints in the pipes, in my bones I felt it was important to master my craft and write at least professionally, if not well.

I make the distinction because writing well is all about touching your audience and leaving them changed. Not everyone can do that.

Anyone who claims to be a writer can crank out professional quality work. And once you’re capable of cranking out professional quality work, adhering to all of the rules is no longer of prime importance.

Think of Picasso. He could draw like nobody’s business, a single line conveying a tremendous amount of image and information. But after he mastered that skill, he broke free of realism and could produce images no one had ever seen before, presumably the exact images he wanted to show to the rest of us.

I can create a nonsense image, too. But since I can’t draw very well, it’s more random than Picasso’s and unlikely to reflect exactly what I’m trying to convey.

So what kind of writer are you? Are you comfortable stringing together some words in hopes your production touches your audience and leaves them changed? Or are you the kind of writer who wants to master your craft so that you have the best chance of conveying your fullest depth of meaning precisely?

Over the years, in some cases, I have helped aspiring writers clarify their thought processes, delve deeply into their innermost feelings and ideas, and dredge up some powerful material that they might never have been able to produce on their own.

But in almost every case, I have been able to teach aspiring writers to craft better material, reflecting more precisely their intended meaning and often carrying more power to change their readers than the works they had previously been producing.

I don’t take any credit for this; it’s just a gift I have learned to share. But I think it’s an important calling, and I hope to continue sharing this love of mastery for many years to come.

 

Robert Moskowitz is an award-winning independent professional writer who has written and sold millions of words in just about every format over five decades. He instinctively sees the big pictures, breaks each one down into coherent slices, meaningfully prioritizes and sequences those slices, and then executes the tasks inherent in each slice in very productive ways. Put more simply, Robert knows how to succeed as an independent writer, covering all the bases from soliciting assignments to delivering polished work, from pricing jobs to budgeting and managing personal finances, from organizing a conducive office environment to establishing and following sensible guidelines regarding life, work, and productivity. Having done all this, and having paid attention to how he did it, Robert is now in a position to pass along what he knows to others.

Categories: Robert Moskowitz, Writing

Downshift Your Responsiveness When You Work at Home

Saturday, August Post a comment

Many people today feel pressure to be immediately responsive to every request, no matter when it is received, no matter from whom it is received, and regardless of the method it is delivered. So that you can focus and be more productive in your writing when you work at home, may I respectfully encourage you to downshift your responsiveness in these areas:

  1. Answering the door: Just because someone is knocking on your door or ringing your doorbell does not mean you have to answer.
  2. Answering the phone: More and more, no matter how many do-not-call lists you are on, your home phone seems to be fair game for surveys, checking on your satisfaction with our service, political calls, and any number of robo-calls. Either let your answering machine pick up, screen the calls and only pick up those from people you know, or just call back those you want to talk with. There’s no need to be like Pavlov’s dog with the sound of a ringing phone.
  3. Text messaging: Even though text messages can be incredibly convenient and offer opportunities for real-time problem solving, they can also be major distractors and detractors for productivity.
  4. Friend (or connection) requests on Facebook, LinkedIn, or Twitter (or other social media): It’s not urgent; get to it when you get to it.
  5. Face-to-face requests from people in your family: Be reasonably responsive to reasonable requests.

That last sentence applies for all of these. Be reasonably responsive to reasonable requests. If someone makes an unreasonable request, well, then I would carefully consider the response to that request.

If you will downshift your responsiveness in the five areas I have listed above, you can upshift your responsiveness and productivity as it relates to writing. And isn’t that what you want?

 

Meggin McIntosh, the PhD of Productivity, is an award-winning professor who now works with academics who prefer overjoyed to overwhelmed. She is a former university professor and administrator and currently a coach, author, and workshop leader. People who are overwhelmed, and would prefer to be overjoyed instead, are the people I’m fortunate enough to connect with.

Categories: Meggin McIntosh, Work-Life Balance, Writing

Interview Others For Rich Material — Who, How, and Why?

Saturday, August Post a comment

If you are a writer, speaker, trainer, or really, have any other kind of job or avocation, you have content that you can access for your writing, speaking, and so forth. One of the many ways to generate new content that is related to your areas of interest and expertise is to interview others. Once you have done that, you have a wealth of material to share for free or for a fee.

If you are wondering, should I interview others, my answer is a resounding, “Yes!”

To answer the WHO? question, consider individuals from these categories as resources (depending on your purpose):

  • Children and young adults
  • Former students
  • Former teachers
  • Teachers
  • Administrators
  • Former clients
  • Organized people
  • Disorganized people
  • People you would like to have as clients
  • People you know and would love to learn from
  • People you have never met but would love to learn from
  • Folks in crisis
  • Folks who seem to have it all together
  • Authors
  • Speakers

And the list continues on and on. . . .

The idea here is that, depending on what you want to learn, you can interview anyone. All you have to do is ask. Most people are willing to be interviewed, because most of us love to be asked for our opinions, knowledge, ideas, how-we-did-its, etc.

To answer the HOW? question, here are some suggestions:

Figure out what you want to know (and you don’t even have to know for sure what you’re going to do with the information).

Determine who would be able to help you know what you want to know.

Ask the person if you may schedule a time for an interview. It might be face-to-face or on the phone. It could also be an email interview, although generally, I prefer some voice contact because you can read (actually hear) so much when you have the voice, too, not just the words. But be flexible if the other person prefers email. They are doing you a favor so make it as easy as possible.

If you’re interviewing on the phone and want to record the call, there is equipment you can purchase for that, however there are services that provide that as well. The nice thing about recording the interview is that you do have it to use later for reference, or potentially as a “product” (as long as the other person is fine with that—and can use it as a product, too).

To answer the WHY? question would take many articles; here are four reasons:

  1. You gain information you wouldn’t have otherwise.
  2. You make connections with others through your interview that you might not have made connections with (or at least this type of connection) if you hadn’t asked to interview him/her.
  3. You have information to freshen up or extend your knowledge that you can share.
  4. You can turn the interviews into “products” of different types, e.g., MP3 downloads, CDs, Special Reports, and the like.

It’s easy to find people to interview and to capture that interview. Who are you going to call or email today to ask? Why wait?

 

Meggin McIntosh, the PhD of Productivity, is an award-winning professor who now works with academics who prefer overjoyed to overwhelmed. She is a former university professor and administrator and currently a coach, author, and workshop leader. People who are overwhelmed and would prefer to be overjoyed instead, are the people I’m fortunate enough to connect with.

Categories: Interviews, Meggin McIntosh, Writing

Four Tactics to Increase Your Writing Productivity

Saturday, August Post a comment

Do you need solitude or solidarity when you write? You might answer one way today and a different way another day. There is not one right answer. It depends on you and your writing project. Here are a four tactics to help you get your writing done in a timely fashion!

  1. Get a room. Rather than what you might be thinking, the idea here is that you get a hotel room (or reserve a room at your local library, civic center, or any other place that has rooms for rent or by request. Often, being in a room where there are NO distractions other than your cuticles is a great way to get major writing projects completed. I often worried that when I was writing my dissertation I might have to spend the last bit of money from my student loan on hotel rooms just so I could get finished! Part of what is wonderful about one of these reserved rooms (hotel or otherwise) is that you can spread out your materials and no one complains or tries to move them.
  2. Have multiple writing projects. This way, if you are not in the mood to work on one writing task or project, you might be in the mood to work on another one. Generally, most of us don’t just have one outfit to wear because there are days that call for one look and days where we’re in the mood for another. Take that idea to your writing: When you have a variety of pieces of writing that are in process, you can make decisions about what you want to work on depending on your mood, the amount of time you have to devote to the task, the level of distraction you’re dealing with, or what your passion is right now. The main idea for writers is to keep writing no matter what. Having myriad options helps us stay fresh instead of frozen when presented with today’s writing time.
  3. Channel your inner writer or channel someone else. Some days, you have nothing to say or at least you have nothing to say that sounds very good. On these days, channel the inner writer who has secret, special things to say or channel someone else’s writer. Imagine you are ______ and say what s/he would say. Write what s/he would write.
  4. Join a writer’s group. You can check sources for ones that are in your area, form your own group, or become part of the community of writers who congregate virtually. Two excellent resources for the latter are Gina Hiatt’s group (AcademicLadder.com) and Kerry Ann Rockquemore’s group (www.BlackAcademic.com).

 

Meggin McIntosh, the PhD of Productivity, is an award-winning professor who now works with academics who prefer overjoyed to overwhelmed. She is a former university professor and administrator and currently a coach, author, and workshop leader. People who are overwhelmed and would prefer to be overjoyed instead, are the people I’m fortunate enough to connect with.

Categories: Meggin McIntosh, Motivation & Productivity, Writing

Acknowledge Your Writing Rhythms for Increased Productivity

Friday, August Post a comment

We all have daily rhythms, and we also have weekly and monthly rhythms. It is worth paying attention to all of them. Here are four ideas for acknowledging and using your rhythms so you can be productive in your writing.

  1. Early morning. Many people find this to be the very best time to write because the muddle of the day has not started yet. If this is your best time, then schedule it so you have the time right there waiting for you. Sharon O’Brien said, “Writing became such a process of discovery that I couldn’t wait to get to work in the morning: I wanted to know what I was going to say.” What a fabulous mindset to have!
  2. Late at night. The night owl writer is the one who loves it when the house is quiet and all the rest of the world is asleep and then can write uninterrupted and unimpeded. For some, this is the rhythm that they need to capitalize on. For others, the nighttime writing is not planned but is the result of what Carrie Latet describes: “If I’m trying to sleep, the ideas won’t stop. If I’m trying to write, there appears a barren nothingness.”
  3. At lunch time. “Found” time is a fine time to write. If you wrote 30 minutes during lunch for 5 days in the same week, that’s 2 1/2 hours of writing. You can get a lot of words written during that time. You can write at your desk or better yet, get out of your regular “work” place and write outside, in the car, in another room, or a place that lets you know you are taking a break from your other work.
  4. Special times that you protect for yourself on the weekends or certain workdays. Even though the wise writers don’t try to hold all their writing to do during blocks of time, because those too rarely show up, we can create some special spaces for writing. You can decide that Saturday mornings are special writing times for you or Tuesday afternoons, or any other time that you can look ahead, block out, and decide to protect just for writing. More of this is under your control than you may have been acknowledging.

Note: Acknowledging your rhythms does not mean excusing yourself from writing at other times, i.e., if writing is a goal for you. And I’m assuming that since you chose to read this article that writing is a goal of yours.

 

Meggin McIntosh, the PhD of Productivity, is an award-winning professor who now works with academics who prefer overjoyed to overwhelmed. She is a former university professor and administrator and currently a coach, author, and workshop leader. People who are overwhelmed and would prefer to be overjoyed instead, are the people I’m fortunate enough to connect with.

Categories: Meggin McIntosh, Motivation & Productivity, Writing

Five Tips for Writing Productively

Friday, August Post a comment

Do you ever have those times where you know you should be writing, where you want to be writing, where you really, really feel pressured about writing but aren’t getting your writing done? See if one of these five tips can help you build some momentum.

  1. Set aside time. Exactly how do you think you’re going to get your writing done if you don’t write? And how do you think you’re going to write if you don’t designate a space for writing? Runners who are training for a marathon don’t train when a block of time opens up. They block in the time. Set aside the amount of time you need and want to write. Fifteen minutes a day is better than no minutes a day (and 15 minutes a day is better than one block of 1 hour and 45 minutes, and is more likely to happen, too).
  2. Write with a partner. This may involve collaborating on a writing project or just doing parallel writing (like children engaged in parallel play). The two of you may just hold each other accountable on your individual projects or you may actually be writing together on the same project.
  3. Turn off your email. Answering email is not writing. Don’t pretend it is or that it’s just a warmup. It’s not. It’s email.
  4. Sit where you have nothing else to do. When you are sitting at a game, sitting in the car, sitting on a plane, sitting in line at the Department of Motor Vehicles, and the like, you have nothing else (productive) to do. Always have paper and a pen/pencil (or your computer). See if your brain doesn’t respond to the lack of stimulation by seeking an outlet through writing. I’ve experienced it many-a-time. And this is far more productive than calling someone you wouldn’t normally care whether you talked with or reading an out-of-date Good Housekeeping or Field and Stream.
  5. Limit interruptions. Although breaking your writing down into manageable chunks is wise, writing in fits and starts due to interruptions is a less-than-productive practice. Research galore is available that documents the amount of time it takes us to complete tasks when we are interrupted. Do everything within your power to limit all potential interruptions.

 

Meggin McIntosh, the PhD of Productivity, is an award-winning professor who now works with academics who prefer overjoyed to overwhelmed. She is a former university professor and administrator and currently a coach, author, and workshop leader. People who are overwhelmed and would prefer to be overjoyed instead, are the people I’m fortunate enough to connect with.

Categories: Meggin McIntosh, Motivation & Productivity, Writing

Five Fabulous Tools for Writing

Friday, August Post a comment

Do you like accessing online tools to support your writing? If you do, I’ve got a couple of suggestions. And, if you like to talk, then I have a tool for you, too. How about good old water or a stamp? There are so many different possible tools we can use to get moving in our writing. These are five that help me.

  1. OneLook.com. I like this one because you just type in the word for which you need the meaning and the program draws from 15–20 dictionaries (at minimum). Then if you need additional information, particularly if you need a definition from a medical dictionary or some other specialized reference book, you can click on it right from the webpage. When I’m concerned about whether I’m using the correct word, I will “onelook” it.
  1. Mindjet’s Mindmanager. Our brains organize more like a mindmap than an outline. You can certainly do your own mindmapping on large blank paper. However, an alternative that I use is a special software that is designed for mindmapping. The features are numerous, but suffice it to say, you will be more creative and more prolific in your idea generation when you use this tool.
  1. Dragon Naturally Speaking. This is another incredible software product that allows you to talk instead of write. The software will recognize your voice and translate your spoken words to written text. You can speak directly into your computer, or you can use your digital recorder. The software is amazingly accurate.
  1. Coffee, tea, water, soda, wine, or some other beverage that signals writing. Since you want to have all the tools you need when you sit down to write, you might as well have your beverage of choice available. Without that, you just might decide you need to get up and get it rather than write. Then, when you’re on the way to procure your beverage, you may find a few other things to do instead of write. For me, it’s different beverages at different times of the day and in different locations. There is not a writing beverage but keeping yourself hydrated is a healthy choice.
  1. An envelope and a stamp (or your Send button). Although most places now want your articles, chapters, poems, and other written material sent electronically, there are still those who request a paper copy. Get your writing out the door so it has a chance of getting published.

 

Meggin McIntosh, the PhD of Productivity, is an award-winning professor who now works with academics who prefer overjoyed to overwhelmed. She is a former university professor and administrator and currently a coach, author, and workshop leader. People who are overwhelmed and would prefer to be overjoyed instead, are the people I’m fortunate enough to connect with.

Categories: Meggin McIntosh, Motivation & Productivity, Writing

Timelines, Schedules, and Distractions: Questions and Answers to Increase Your Writing Productivity

Monday, August Post a comment

If you’ve ever heard, “I make sure I write at least 1,000 words (or other amount) each day” or the statement, “I write from 8 to noon (or some specified time) each day” and wondered if this is good advice, consider this: There is no absolute.

This is a matter of style (as well as being conditional on a number of other factors). With that being said, there is wisdom in specifying the time you will write or the number of words you will write. One is not better than the other, but having a specific goal is important. Note that I said, “specific goal.” It is more attainable (because it is more tangible) to work toward a particular number of words or to write for a particular amount of time than it is to have as a goal, “I will have this section of my article (dissertation, precis) written today.” That’s too fuzzy.

Now, what about getting distracted when you write? Has that every come into play for you? Maybe you have found (or believe) that you can write for 15 minutes (maybe) before you have to switch focus. It is possible that you have noticed that email is the usual way you switch focus! It’s possible that you tell yourself, “Yikes. This is not good to be doing. Maybe I need to find a new way to switch focus, even for a couple minutes, and then get back to writing. Maybe I should be getting up and walking around for a few minutes . . . or what about switching my focus to another writing project? Or wait, I know, maybe I should just move away from the keyboard, take pencil and paper, and write down ideas?”

Believe me, not only have I heard these conversations from others, I have had them in my own head. Here are four tips to assist you:

  1. Turn off your email. Email has made all of us highly distractible, and we have to be diligent about avoiding that self-distraction.
  2. If necessary, log out or disconnect from internet access. For example, think about the times when you have taken your laptop somewhere that doesn’t have internet access or it’s too much of a pain to connect and so you know how uncomfortable (and sometimes panicked) you feel. This gives you a sense of the need to break the addiction to distracting yourself with email (and believe me, I am HIGHLY familiar with this one).
  3. Begin to work from 15 minutes of uninterrupted writing time to 20 minutes over the period of a week. Then the next week, go to 25 minutes, and so on until you can work uninterrupted for 45 or 50 minutes. (After that, most people will get up, stretch, go to the bathroom, or get a drink of water.) To help facilitate your increase in focused time, use a timer that is set for 15 minutes one day then 16 the next and so on. Just make it a little game and sure enough . . . you can do it!
  4. Break your writing down into smaller pieces. For example, writing five tips for your topic and then working on explaining one of the tips at each sitting is another way to get your writing moving forward even though you are doing it in 15-, 20-, or 25-minute spurts.

 

Meggin McIntosh, the PhD of Productivity, is an award-winning professor who now works with academics who prefer overjoyed to overwhelmed. She is a former university professor and administrator and currently a coach, author, and workshop leader. People who are overwhelmed and would prefer to be overjoyed instead, are the people I’m fortunate enough to connect with.

 

Categories: Meggin McIntosh, Motivation & Productivity, Writing

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