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Using Mindmapping as a Writer: 5 Reasons Why Mindmapping Helps You More Than Outlining

Monday, August Post a comment

Once you discover mindmapping — and really give it time and an opportunity to become your new default — you will wonder why you ever used an outline (at least once you got out of high school where outlines may have been required). I am not anti-outline just like I’m not anti-Compaq computers (the old luggable kind like I used to own). It’s just that once you know there is something better, why go back to a less-effective and -efficient tool?

Here are five reasons why mindmapping will serve you well in your writing.

  1. When you are working with a partner on a project, a mindmap lends itself to collaboration more than an outline does. This is true whether you are working side by side or virtually. Generally, if you are working virtually, you will want to test out one of the web-based/cloud-based solutions for mindmapping (and there are many).
  2. Mindmapping helps you make connections that you would be less likely to make if you were just making a list or outlining. Just as your brain makes linkages between and among ideas — often when you are not even trying — viewing a mindmap provides that opportunity as well. If you are writing a book or article and just can’t seem to make some elusive connection, see if a mindmap will help. Create your mindmap and then spend some time just looking at it.
  3. Most mindmaps can fit on one sheet of paper. So rather than shuffling through reams of outlines, you can consolidate your thoughts — even for a whole book — on one page. You are certainly welcome to have many pages, but it is not necessary.
  4. Mindmaps can be adapted to be playful or serious, depending on your needs. Let your mindmaps reflect your writing personality and style. Adapt them when you are working on different projects. You’re not turning in your mindmaps to anyone (unless you have an editor who wants to see that aspect of a work in progress). Your mindmap helps you to write more fluently and cohesively.
  5. Mindmaps are an excellent way to get unstuck. When you hit a writing wall, get out a fresh paper or the mindmap for the project you’re working on and start extending it and seeing the connections that are there, and you will get unstuck. It works for me every time.

If you haven’t tried mindmapping yet, I hope you will. Even if you think outlining works great for you, live it up! Try a mindmap (or two or three or twelve). It can’t hurt. I think you’ll become a believer, like me!

 

Meggin McIntosh, the PhD of Productivity, is an award-winning professor who now works with academics who prefer overjoyed to overwhelmed. She is a former university professor and administrator and currently a coach, author, and workshop leader. People who are overwhelmed and would prefer to be overjoyed instead, are the people I’m fortunate enough to connect with.

Categories: Meggin McIntosh, Motivation & Productivity, Writing

Speakers and Writers: How to Generate Content and Put It to Good Use For Yourself and Your Projects

Wednesday, August Post a comment

If you are a speaker, writer, consultant, entrepreneur, teacher, professor, or any other profession where generating ideas is valued (and is required), you might have asked a question similar to the one asked recently on my blog:

I am in awe of your output. You are constantly generating something! How do you do it? I want to create my own version of the Top 10 but am nervous that it will quickly overwhelm me.

My response includes a thank you, first of all . . . and then my answer.

I always have a place to write down ideas and I keep an idea folder. It’s brimming, but I keep adding. I go through it once a week or at a minimum of two to three times per month. I look through it to see if there is anything that I can put into action or dump. The reason I keep things in a folder is because I can make myself crazy if all those ideas are just floating around and bonking me in the head saying, “Why haven’t you done me yet?”

I use down time (waiting in doctor’s offices, sitting at the airport, watching TV with my husband . . . I’m not really watching but I want to be with him) to generate ideas. When my brain is not engaged in something else, it’s a perfect time for me to see what it can come up with.

I know that most ideas need to be started but not brought to completion all in one fell swoop. The Top 10 Productivity Tips (see more info below) are a perfect example. I first generated a whole slew of categories on 3 × 5 index cards. Then I created an Excel spreadsheet and put down tips for each idea (but not necessarily 10). Then I took the row of ideas and put it into a Word document and would keep fleshing it out. I also had a wonderful assistant at that time who I could send things to. “Sue, help! I have seven ideas on this and need some more.” She LOVED this type of work and was very good at it. So I had to get over the “it must be perfect before I send it to Sue” syndrome.

Divide bigger projects into smaller ones. For the book idea I’m working on, I’m dividing it into little bits and pieces. And just like I’ve written over 250 articles (500–1,000 words each) for Ezine articles in the last two months, I need to break my book into 500-word bits to work on.

One last piece of advice, if you are going to do a Top 10 (which I recommend), get an inventory of content generated BEFORE you advertise it. I did that for Top 10 Productivity Tips and Keeping Chaos at Bay but didn’t for Just Whelmed and have managed to get myself WAY behind (yes, overwhelmed) with it.

Your brain wants to generate ideas for you. Just let it and it will create more possibilities for content than you can ever use. I know this for sure!

 

Meggin McIntosh, the PhD of Productivity, is an award-winning professor who now works with academics who prefer overjoyed to overwhelmed. She is a former university professor and administrator and currently a coach, author, and workshop leader. People who are overwhelmed and would prefer to be overjoyed instead, are the people I’m fortunate enough to connect with.

Categories: Meggin McIntosh, Writing

Postponing Writing Procrastination: Capturing Ideas

Tuesday, August Post a comment

Writing has many phases. Thus, capturing your ideas, both the good and the not-so-good ones, is part of the process. Here are three ideas to get and keep your flow going so that you postpone your procrastination. There’s always time for that later. . . .

  1. Open a document.

Whether it is a document on your computer or a physical document that you have in a folder (imagine that!) or however you received the document you need to be working on . . . open it. It is difficult to write without having a document open and ready for our words.

Stop procrastinating and open a document and see what happens. It might be quite productive! Really, this is the first idea and it’s kind of surprising how many writing procrastinators don’t get started with this.

 

  1. Open your brain so there is flow.

Our brain can be our very best friend when we write or it can really seem to get in the way. If your brain is somewhat dammed up, then you need to get it moving again.

Just sit and envision your brain like a dam that is either overflowing or better yet, that has been opened to allow for a controlled flow. In your case, you are allowing ideas, thoughts, words, directions, structures, and concepts to flow through. There’s no blockage, only flow.

 

  1. Always capture ideas.

Great ideas can come to us at any time: in a meeting (that of course, is not about writing), sitting and waiting for the campus shuttle, watching a ball game, in the middle of writing about something else, while grading papers, and so on.

Never let an idea slip away. Keep tools available so you can jot down these random thoughts and ideas. When the idea occurs to you, there is no way for you to know if the idea will be good or not-so-good. You can make that determination later.

The main idea here is that you capture any and all ideas related to your writing, whenever they show up. As Peg Bracken reflects:

“Every idea is my last. I feel sure of it. So, I try to do the best with each as it comes and that’s where my responsibility ends. But I just don’t wait for ideas. I look for them. Constantly. And if I don’t use the ideas that I find, they’re going to quit showing up.”

You aren’t lacking for ideas. Allow them to be there for you so you can postpone your writing procrastination.

 

Meggin McIntosh, the PhD of Productivity, is an award-winning professor who now works with academics who prefer overjoyed to overwhelmed. She is a former university professor and administrator and currently a coach, author, and workshop leader. People who are overwhelmed and would prefer to be overjoyed instead, are the people I’m fortunate enough to connect with.

Categories: Meggin McIntosh, Motivation & Productivity, Writing

5 Tips for Productively Editing and Revising Your Writing

Tuesday, August Post a comment

Writing is not a one-step process. It not only has many steps but the steps — really phases — are recursive. You start to compose and then you decide you need to do some additional research. Then you compose some more and decide you need to start “fixing” some of your writing and then . . . well. You know how this goes. In general, this is an inefficient and reasonably unproductive way to get your writing done. Let me share five ways to help you be more productive in your writing process, particularly focusing on the editing and revising portions.

Note: Although editing and revising are somewhat different aspects, we will consider them together for this article especially because they are separate from the “creating/composing” part of writing.

  1. Separate editing and composing. These two processes use different parts of the brain, and when we try to write (compose) and then edit what we’ve written and then write some more and edit that, we end up producing very little and we feel frustrated with the overall process. Keep these two phases separated.
  2. Read out loud. It is amazing how we can catch errors and other problems in our writing when we read it out loud. So during your editing/revising time, just read what you have written out loud.
  3. Read backward. When you are doing copyediting and in particular looking for typos or other misspellings, start at the end of your document and read forward. You can’t build any momentum this way because the syntax isn’t helping. You are able to just focus on copyediting (spelling, punctuation, etc.)
  4. Don’t use words you can’t define. Because I have taught elementary school, high school, undergraduates, and graduate students (and also helped professors with their writing), I know that we all have a temptation to sound smart. Let us agree that we are smart. Then, let’s be smart about using words that we know the meanings for. We run the risk of using a word incorrectly (no considering its connotation, for example) if we are not truly familiar with the word and what it means. So, keep expanding your vocabulary, but be careful about using words in your writing that you cannot easily define. During your editing and revising portions, ask yourself if you can define all the words you’ve used. If the answer is no, then remove them and find alternatives.
  5. Separate editing and composing. I know I mentioned this one before, but I have to mention it again. So many writers are not tapping into their brains efficiently. You need to have days (or times) that are just for composing. You generate ideas and just go with the flow, not stopping or “fixing.” Then, you have other times where you are only editing and revising. Start getting in this habit today.

You probably have some writing you need to edit. See if you can apply one of these ideas immediately. Once these suggestions have become habits, then you’ll really see your writing productivity soar.

 

Meggin McIntosh, the PhD of Productivity, is an award-winning professor who now works with academics who prefer overjoyed to overwhelmed. She is a former university professor and administrator and currently a coach, author, and workshop leader. People who are overwhelmed and would prefer to be overjoyed instead, are the people I’m fortunate enough to connect with.

Categories: Meggin McIntosh, Motivation & Productivity, Writing

How To Navigate Conflicting Freelance Advice

Thursday, July Post a comment

There’s a lot of advice out there about freelancing. While that can be helpful, it can also lead to endlessly researching a topic without taking action — and paralysis by analysis is no way to run a business. Here are a few of the most debated topics and how your individual circumstances might influence your approach.

Is it better to specialize or be a generalist? I can’t honestly think of a topic that generates more heat and less light than this one. My opinion, after 22 years of freelancing and hiring freelancers is: It’s a false dichotomy and doesn’t matter, because I know successful freelancers in both camps. (Or, like me, they’re a hybrid — a specialized generalist or generalized specialist, depending on the day.) The main thing is that you should never feel guilty or wrong about your chosen path. After all, you can always alter your trajectory one way or the other. Making your choice requires a balance of what motivates you, what drives the most opportunities, and what makes you money.

How should I price my services? The most frequent debate in this realm is whether you should charge by the project or by the hour, and you can find solid reasoning on both sides. My personal preference is to use an estimated range, because it increases my negotiating leverage and potential revenue. But it is only a preference; if a client or prospect wants me to work hourly, or with a not-to-exceed estimate, or by retainer, that works too. To me, the key question you need to ask about pricing involves taking the perspective from the other side of the desk: What does the client want or expect?

Should I have a business name or use my own name? I have a difficult-to-spell last name, so that probably colors my perception. I’m firmly in Camp Business Name. (Psychologically, it also helps me reinforce the feeling that I’m a business, not just a writer and editor, just like having a separate bank account and a P.O. box.) Nonetheless, one of my friends — one of the most respected people in the industry — argues the opposite very persuasively. His contention is that writers and editors are different from other businesses, and that we’re more easily found by our real names than some obscure business name. Answering this question requires an understanding of how it will affect your own motivation and your ability to have prospects and clients find and refer you.

These are far from the only debates out there in FreelanceWorld, and yes, I realize the irony of giving advice about advice! My goal is to encourage you to seek your own answers, not just blindly implement some guru’s advice from a blog, Tweet, article, podcast, or webinar. Your business is unique: Your skills and experience, target audience, willingness to take risks, and finances (among countless other elements) are different from anyone else out there. When you find something that works, stick with it. And if you discover something that doesn’t fit your business or style, it’s time to move on and keep experimenting.

 

Jake Poinier made the leap into freelance writing and editing in 1999 after a decade of positions in the publishing industry, giving him key insights from both sides of the desk. As the founder and owner of Boomvang Creative Group, he has worked with a diverse array of Fortune 500 and small businesses, consumer and trade magazines, and independent authors. Jake is committed to helping freelancers improve their businesses and shares his knowledge and experiences frequently as a speaker at industry conferences, through webinars, and on his blog.

Categories: Business, Freelancing, Jake Poinier

Write Naked

Wednesday, July Post a comment

I’m reading one of those stark books (like Kite Runner) where the author writes pretty darned nekkid. What I mean by that is spare, harsh, in-your-face prose, the kind that evokes emotion and curiosity. The book? A recommendation by Mark Bertrand called The Things They Carried by Tim O’Brien. Hear some of his prose: “For the most part they carried themselves with poise, a kind of dignity. Now and then, however, there were times of panic, when they squealed or wanted to squeal but couldn’t, when they twitched and made moaning sounds and covered their heads and said Dear Jesus and flopped around on the earth and fired their weapons blindly and cringed and sobbed and begged for the noise to stop and went wild and make stupid promises to themselves and to God and to their mothers and fathers, hoping not to die.” (p. 19).

Beautiful, ain’t it?

When I first started writing, I resembled young Anne of Green Gables (which my young daughter mispronounced and called Anne with Green Bagels). Full of pomp and circumstance, my writing flowered its way through sentences and paragraphs. Adjectives and adverbs were my trusted friends. But worse than that was a weird pompousness that came through, like I was touting my English major, thank you very much. It reminded me of that poetry you read and go “huh?” afterward. Great, effusive words strung together that had very little meaning.

I balked at editorial correction too, thinking myself high and mighty, a wielder of words.

But, as the years wore on, I realized great writing isn’t the stuff of prettification. It’s not full of bright lipstick and rouge. It’s natural, stark, and raw. I started concocting sentences that evoked emotion, that kept rich in its description of place, but spare in its contrivance of human emotion.

Ew. I just read the above paragraph, and it sounds a bit hoity toity. Maybe I’ll always have Anne and her green New York rolls lurking inside.

Even so, I want to write nekkid. To grab my reader and thrust her into the lives of my characters. I want my prose to serve the story, not detract from it. I think it’s working. To prove it, I’ll paste two snippets, one from the first novel I wrote (not published) and another from a more recent novel I wrote (not published). See if you can tell the difference.

 

Sample one:

When Augusta finished washing the last jelly jar, the sun burst through the mist, and the lake water danced as it did every time the fog dissipated. To call its lifting a miracle might be an exaggeration, but she called it that anyway. Sometimes the house stayed shrouded until suppertime, other days it evaporated all at once. Sometimes it dissipated in tendrils, wild and inconsistent, leaving the valley resembling Grandma Ellsworth’s silvered hair. Today the retreating curtain of fog revealed the fields beyond the lake, their softness in stark contrast to the lake’s prismatic dance.

 

Sample two:

“We can go up,” he said. “Let’s take the stairs.”

“Why not the elevator?”

“Don’t you remember?”

“Refresh my memory.”

“We kissed there once . . . in our pajamas.”

My memories hung on a broken charm bracelet. Some charms suffered from inefficient clasps, dropping along the streets of life, never to be returned. Some broke apart, like the tiny hind leg of a horse that’d never trot again. Some blackened thanks to time’s tarnish. Yet others remained pristine, happy silver clasped securely to the chain. This memory was like none of those. This was a forgotten charm, one so crammed in between broken and happy charms that I’d forgotten it. Rediscovered, its brilliance startled me.

 

*          *          *

 

How about you? Can you see transformation in your writing? Are you moving from flowery to nekkid? Or the other way? As you’ve matured, how has your prose altered? Are your stories simpler or more complex? I’m curious.

 

Mary E. DeMuth helps people to turn their trials into triumphs. She mentors new authors through the publishing process and has written two tutorials on book proposals (one for fiction and another for nonfiction). An expert in Pioneer Parenting, Mary enables Christian parents to navigate our changing culture when their families were not good faith examples to follow. Her parenting books include Authentic Parenting in a Postmodern Culture (Harvest House, 2007), Building the Christian Family You Never Had (WaterBrook, 2006), and Ordinary Mom, Extraordinary God (Harvest House, 2005). Mary also inspires people to face their trials through her real-to-life novels, including Watching the Tree Limbs (nominated for a Christy Award) and Wishing on Dandelions (NavPress, 2006). A pioneer parent herself, Mary and her husband, Patrick, reside in Texas with their three children. They recently returned from breaking new spiritual ground in Southern France, where they planted a church.

Categories: Mary DeMuth, Writing

What You Can Control: Meeting Your Deadlines

Saturday, July Post a comment

I enjoyed having lunch with a new writer friend. As we progressed in the lunch, I asked her what her goals for her writing were, especially since she quit her job to freelance full time. She had some goals, but I could tell the question had piqued her interest.

If you want to go anywhere in the business of writing, it is imperative you set goals and then meet them, particularly when you’re starting out. If you’re one of the readers who took the poll last week and who was worried about deadlines, here’s a handy-dandy way to prepare yourself now. Think of setting goals as doing strength and endurance training for an upcoming race. The following are some examples of types of goals you can set:

  1. A weekly (daily, monthly) word count goal. Or it could be a chapter goal. When I’m writing nonfiction, my goal is 6,000 words a week, fiction 10,000.
  1. A financial goal (usually monthly). Pretend your goal is $1,000 a month. If you set this, you’ll have to logically think through how you will earn it. If you write books, this is a difficult goal because the book writing business is sporadic. You might get a $7,000 advance one month, then make nothing for a year. So if you would like consistent income, you need to flesh out the goal more. How many magazine, newspaper, or online articles will it take to make that amount of money? This will force you to go after new options, and if they arise as a result, will give you the opportunity to meet a deadline. Yesterday, I sent in four queries because I could see I wasn’t making enough money this month.
  1. A production goal. If you want to make consistent income, you must set a production goal, particularly in the query department. Make a goal to write five queries a week (one a day). Whenever you get a rejection, recycle that query to another publication. If you don’t query, you won’t land assignments. If you don’t land assignments, how can you practice meeting deadlines?
  1. Make an integrity or hard work goal. For instance, because I am concentrating on making more consistent income this year, I am working hard on developing my relationships with periodical editors. Last spring, an editor had to scrap one of her stories. She asked if I could turn around an article in one day (1,000 words). I said yes because I knew one of my goals was to develop positive relationships with editors. I worked hard, gave her the article. Now, we have a good working relationship and she asks me for stories (instead of me asking her through a query). This entire relationship began with one query that eventually sold. I proved myself consistent over time.
  1. Make a professional goal: go to the conference you’ve been pining after. This will force you to create that book proposal you’ve been postponing. Or decide to take a risk and attend a critique group, and ask them to hold you accountable to your own deadlines.
  1. Make a project goal. Finish that novel. Write that proposal. Really learn how to make stunning query letters. Start a blog or website. Give yourself a date you MUST complete this. That’ll strengthen your deadline muscle.

So, don’t be shy. Set a writing goal for next month, and then leave it in black and white in the comment section. THEN MEET THAT DEADLINE! I mean it! Let’s hear from you, writers-who-wanna-be-published!

 

Mary E. DeMuth helps people to turn their trials into triumphs. She mentors new authors through the publishing process and has written two tutorials on book proposals (one for fiction and another for nonfiction). An expert in Pioneer Parenting, Mary enables Christian parents to navigate our changing culture when their families were not good faith examples to follow. Her parenting books include Authentic Parenting in a Postmodern Culture (Harvest House, 2007), Building the Christian Family You Never Had (WaterBrook, 2006), and Ordinary Mom, Extraordinary God (Harvest House, 2005). Mary also inspires people to face their trials through her real-to-life novels, including Watching the Tree Limbs (nominated for a Christy Award) and Wishing on Dandelions (NavPress, 2006). A pioneer parent herself, Mary and her husband, Patrick, reside in Texas with their three children. They recently returned from breaking new spiritual ground in Southern France, where they planted a church.

Categories: Mary DeMuth, Writing

What About Discouraging Critiques?

Saturday, July Post a comment

I’ve told this story before, but not in the context that I’ll tell it today. What do you do when you’ve received a harsh critique? Give up? Take it to heart? Weigh it? Figure it out? Keep plugging away? Here’s what happened to me at the genesis of my writing career.

I went to my first writing conference, a small regional affair, after I’d completed several chapters of my first novel. I rode with my friend Sandra Glahn who is a professor at Dallas Seminary, my good friend, and at that time, my mentor. I selected two people to meet with about my piece. The first one, a nonfiction author, ripped my piece to shreds. Hers was not constructive criticism; it was downright mean. And most of what she said didn’t make sense to me. (I should’ve realized that a nonfiction author might not be the best person to offer a critique.)

The second person was a man who was also a professor at the seminary, Reg Grant. I am totally embarrassed to write this, but I showed him a short one-act play I’d written. And when we were done with the critique, I slid it across the table to him. “You can have it,” I said, secretly nursing some painful hope that Reg would see my genius and recommend me to a screenplay agent. Ha!

But on the way home, all I could do was concentrate on the woman’s harsh criticism. I was naïve and easily crushed. I nearly gave up writing. But Sandra pep-talked me back to reality. She listened and told me to keep at it. I asked her for some plotting advice. During that time, I was so green, I felt you always had to have a villain to write a good story. “No,” she told me. “The story arc can be a character’s growth. It doesn’t necessitate a villain.” The AHA went off in my head. I’d created a villain in my Depression-era story, worse than Hitler. And he was taking over everything. Once I eliminated Hitler, the story took off. My story arc became my heroine’s lack of emotional connection with her children after her husband’s death and her subsequent journey to come back to the hearts of her children. In three months, I finished the book, attended Mount Hermon writers’ conference and met my agent.

Had I listened to the snarky woman and not the voice of Sandra, who knows what would’ve happened. Isn’t God good to put folks like Sandra in our paths?

 

Mary E. DeMuth helps people to turn their trials into triumphs. She mentors new authors through the publishing process and has written two tutorials on book proposals (one for fiction and another for nonfiction). An expert in Pioneer Parenting, Mary enables Christian parents to navigate our changing culture when their families were not good faith examples to follow. Her parenting books include Authentic Parenting in a Postmodern Culture (Harvest House, 2007), Building the Christian Family You Never Had (WaterBrook, 2006), and Ordinary Mom, Extraordinary God (Harvest House, 2005). Mary also inspires people to face their trials through her real-to-life novels, including Watching the Tree Limbs (nominated for a Christy Award) and Wishing on Dandelions (NavPress, 2006). A pioneer parent herself, Mary and her husband, Patrick, reside in Texas with their three children. They recently returned from breaking new spiritual ground in Southern France, where they planted a church.

Categories: Mary DeMuth, Writing

The Writer’s Baggage

Thursday, July Post a comment

The baggage I’ll write about today isn’t that negative psychological baggage we all carry with us: regrets, guilt, shame, and the like. I’m referring to the things we actually need to lug with us if we are to succeed on this publishing journey. So, pack your bags, writers, and don’t forget to strap on some humor as you do.

 

The 10 Pieces of Baggage Every Writer Needs

  1. Preferably dark. I keep mine in the lower right hand drawer of my desk. The current picking? Trader Joe’s dark chocolate goodness. Keeps my mind clear. Makes me smile even after reading my “royalty” statements (which feel more like pauper statements!).
  1. Grit-spitting tenacity. The kind a cowboy would have after wrestling cows, wrangling snakes, and eating Hormel chili over an open, smoky fire. You have to come at this business like a spider monkey (wearing chaps, to keep the cowboy metaphor alive). When rejection slaps you upside the face, you gotta prepare for more rodeo, more bucking, more angry bulls. The trick to cowboy grit? Keep getting back in the saddle. Every day. Write those words as your act of defiance! Each word written is like a notch in your belt.
  1. Another hobby just as successful as writing: Hummingbird training. With hummingbird training, you experience the same sort of whiplash, the same frenetic activity. The same flying feathers. Succeed at Hummingbird training (particularly two birds performing a synchronized dance) and you’ll succeed at writing. Besides, you may need to fall back on it in your later years.
  1. I don’t mean this metaphorically. Actual high school cheerleaders clad in orange and purple, your name blazed like an alma mater across their fronts. Have at least five show up at your desk every day to say this cheer: “A-W-E-S-O-M-E, Awesome, are Thee!” (Mixing a cheer with King James English will accomplish two things: The Shakespearean rhythm will inform your prose, and the cheering will lighten your rejected spirit.)
  1. Steal these from your kids’ teachers in a clandestine overthrow of the sticker drawer. Stickers like “100%” or “A+” or “Great Job!” or “You’re a great kid” (which you are!). Print off your latest piece, the one you think is drivel personified, and adhere one of these babies on it. Suddenly, you’re terrific! Wonderful! Unbelievably talented!
  1. A dog, not a cat. A dog will lay (oh shoot, or is it lie?) by your feet as you compose deeply significant words that will impact the planet. When you’re drained, feeling blue, old Rover will roll over, loll his eyes your way, and slobber a smile. Such unconditional love is hard to find in this business, so securing a dog is essential. A cat, however, doesn’t shower you with fuzzy love. She types gibberish on your keyboard when you’re not looking and spills tea on your computer. If you can’t afford a dog, buy a hamster in a habitrail. His constant spinning on that “wheel of life” will be the impetus you need to keep going. Make it a point to write when he wheels, and you’ll be guaranteed to be prolific.
  1. A snuggie. Everyone needs one, but writers especially do. Because our income doesn’t bring in enough to pay our heat bills! And of course, our hands can’t be bothered or inconvenienced by a mere blanket that wrestles our fingers into blind submission.
  1. And for that matter, a Huggie. Not the diapering kind, the real embracing hug from a fellow author who understands your plight. You receive and impart these “huggies” at conferences, where other writers parade around in designer snuggies.
  1. A New Christmas List. To maintain proper sanity, every author needs to update his/her Christmas list with certain items emphatically CROSSED OUT. No more JOURNALS! We have thousands of them. No more PENS! Or PLAQUES with catchy slogans about writing being like opening up a vein (ew). Replace said list with: A MAC COMPUTER (Sorry PC fans). A TRIP TO A REMOTE SPA ISLAND. THE GENES OF J.K. ROWLING. And a JET SKI.
  1. A weird disguise. Preferably a toupee, some ugly thick glasses, a mustache, and a hood. Why? To shield you from all that paparazzi when you become famously famous, bigger than Hannah Montana when she breaks up or adds a boyfriend. And while you’re at it, add some Peeps. Not an entourage that follows you around and tells you how cool you are (that’s what your family is for, right?) But actual marshmallow Peeps. They will cheer you on when your fame fades and no one thinks you’re the it girl/guy. Peeps are eternal. Just look at the shelf life.

So, there you have it. A writer’s necessary baggage. I’d love to know if I’ve possibly missed anything. If I have, please enlighten me in the comments section. I will say that Night Vision Goggles did vie for the number ten spot. So you can’t say those.

 

Mary E. DeMuth helps people to turn their trials into triumphs. She mentors new authors through the publishing process and has written two tutorials on book proposals (one for fiction and another for nonfiction). An expert in Pioneer Parenting, Mary enables Christian parents to navigate our changing culture when their families were not good faith examples to follow. Her parenting books include Authentic Parenting in a Postmodern Culture (Harvest House, 2007), Building the Christian Family You Never Had (WaterBrook, 2006), and Ordinary Mom, Extraordinary God (Harvest House, 2005). Mary also inspires people to face their trials through her real-to-life novels, including Watching the Tree Limbs (nominated for a Christy Award) and Wishing on Dandelions (NavPress, 2006). A pioneer parent herself, Mary and her husband, Patrick, reside in Texas with their three children. They recently returned from breaking new spiritual ground in Southern France, where they planted a church.

Categories: Mary DeMuth, Writing

The Mad Marketing Strategy

Wednesday, July Post a comment

I’m an expert. I have six books under my writerly belt and can throw my marketing girth out there for all to see and admire. Why can I say this? Because I received my first royalty check—that I promptly spent on socks at Walmart—which is why I am starting a new marketing endeavor aimed at those illustrious folks who proudly call themselves Midlist Authors. It’s called MAD: Midlist Author Dictators.

Here’s how MAD works. We midlisters have tried every conceivable marketing method known to computer-huggers everywhere:

  • We’ve shouted on Shoutlife.
  • We’ve given and received ridiculous gifts on Facebook (hugs, gardens, little cyber-bits of foof).
  • We’ve blogged ’til the cows came home, and then we took movies of the cows and hoped to start a viral revolution on YouTube.
  • We dusted off our amateur movie skills and made B-level book trailers.
  • We’ve spoken to book clubs, fielding questions about that pesky scene (that we don’t remember writing) on page 154.
  • We’ve paid handsomely for a website whose visitors consist of our grandmothers, four stalkers, and ourselves (which counts for most of our hits).
  • We’ve paid printing companies mucho bucks for business cards, bookmarks, t-shirts, auto decals, and mugs. (And we’ve cleared out a closet and a garage to hold these items.)
  • We’ve spoken to groups large (12) and small (1) and solicited email addresses for our gem of a monthly newsletter—only to have our subscribers rebel by unsubscribing and vowing to never read any of our books.
  • We’ve twittered away entire days, telling our seven followers the intricacies of our days, how much we’re writing, what we had for breakfast, and what exactly the dog ate to make him throw up those colors.
  • We’ve given away free books to people in Nigeria in exchange for $540,000. (Well, a book and also all our account information).
  • We paid handsomely for a professional picture only to discover the picture actually looks like us. (We opt for a picture taken in high school when sags and wrinkles didn’t exist.)

So we’ve worked hard, we midlisters. And what has all this toil brought us? Nothing. So we’re starting a revolution. We are now MAD! (Midlist Author Dictators, in case you forgot the acronym.) Here’s how the MAD program works:

  • We read books about dictators (benevolent and not so benevolent) and figure out what made them tick. We take notes. We puff ourselves up. We practice on our dog, trying to make him do new tricks. Once we’ve perfected that, we go to the next step.
  • We take what we’ve learned and create an empire where we are our own dictators, forcing the general populace to buy every one of our books. This includes backlists and the books we bought for 25 cents from our publisher because they were destined for the fiery furnaces of destruction.
  • We rule benevolently (hopefully . . . There is that thing about absolute power corrupting absolutely.) And then we retire in the Cayman Islands off all those meaty royalty checks. (But we have to hire someone to decipher them because, for the life of us dictators, we can’t figure those puppies out!)

So there you have it. A new marketing method for a new generation! Midlist authors unite! Get MAD! Dust off your dormant dictator and have at it! Your very future depends on it. If you can’t sell books the old fashioned way, you may as well dictate. And if you fail? I hear Walmart is hiring greeters—their own micro-version of crowd-control-cart-distribution monarchy.

 

Mary E. DeMuth helps people to turn their trials into triumphs. She mentors new authors through the publishing process and has written two tutorials on book proposals (one for fiction and another for nonfiction). An expert in Pioneer Parenting, Mary enables Christian parents to navigate our changing culture when their families were not good faith examples to follow. Her parenting books include Authentic Parenting in a Postmodern Culture (Harvest House, 2007), Building the Christian Family You Never Had (WaterBrook, 2006), and Ordinary Mom, Extraordinary God (Harvest House, 2005). Mary also inspires people to face their trials through her real-to-life novels, including Watching the Tree Limbs (nominated for a Christy Award) and Wishing on Dandelions (NavPress, 2006). A pioneer parent herself, Mary and her husband, Patrick, reside in Texas with their three children. They recently returned from breaking new spiritual ground in Southern France, where they planted a church.

Categories: Book Marketing, Mary DeMuth, Writing

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