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How To Deepen Your Stories

Friday, July Post a comment

May this piece be a blessing to those of you who want to deepen your stories.

While I prefer to have a life like a maple tree in spring — full of promise, growth, and branches that reach for the sky in greening prayer — I realize I’m a better writer when I’m an autumn oak, bereft of leaves, dried out, and my arms brittle from the reach. On my run today, I see why. When trees begin their shedding, and when the promise of life floats away on a crisp breeze, you see more of the sky. More sun, more blue, and more clouds peek-a-boo through barren branches. What is hidden is revealed. I’d never see the curiosity of bird nests had the camouflaging leaves not fallen.

That’s the secret of great writing.

Naked lives letting the sun poke through, revealing snatches of life not otherwise seen.

That all sounds breathtakingly ethereal, but really, it’s pragmatism. Because I’m at my best, literarily speaking, when I embrace my frailty. And I think you are, too. The best novels out there are populated with characters who fail, struggle, and reach for heights but miss the mark, lose loved ones and rail at the heavens and at the unfairness of it all. How can we possibly give our characters such beautiful angst if we’re not willing to experience life ourselves?

The best novel chapter I wrote came after an excruciating conversation with a loved one. Such hollowness poured over me as I asked the question, “What if my character had these same feelings? But toward another person?” With all the raw energy of my fragile emotions, I scratched out that scene, let it sit, then sent it to my good friend who’s an excellent novelist. She deemed it my best writing. I wept. I thanked God for the scarred circumstance that brought it about, how He made beauty from the ashes of a painful conversation.

In life we long to have things tied up neatly with a velvet bow; but life, in all its wild tumbles, wrestles the bow away, flinging the box wide open. It should be that way with our stories too. I’m guilty of writing first drafts full of black and white characters and plots that tie up neatly and happily. I’m thankful for editors who point this out and make me go back, adding wayward flesh to my characters and twists of reality to my plot.

In that exercise, I only have to look at my own life to see that the most beautiful parts of my life were birthed in the cauldron of bitterness and unmet expectations — in the autumns and winters of my life. Why would I deprive my characters of that same experience by making everything springtime and summer? And why would I deprive my reader? They’ve experienced their own share of worry and heartache. They’re looking for storytellers who understand, who dare to tell their stories because that is what readers relate to.

It’s not easy to go there. It’s never easy. But how can you expect to mine the depths of human depravity and grace in your stories if you’re unwilling to mine them in yourself? Someday, if God opens the door, I’m going to teach novel writing. It will be unlike any other workshop I’ve attended. Of course I will delve into story structure and passivity and point of view, but before I begin any of that, I want to inspire writers to understand how we deepen our stories beyond mechanical constructs. I want writers to see that great stories grab you by the throat because of their terrible humanity, because readers feel the story is theirs somehow. And that can only happen when we’re willing to live in the pain and joy of our own stories. It’s my firm belief that great writing flows from the pen of self-aware writers.

Here’s your assignment. I give you permission right now to write something from a place of emptiness or angst or bitterness or bewilderment or nakedness. You know what I’m referring to. Take those emotions, feel them, pray about them, go to Jesus with them. Then, write like the wind. See your story not as a tree in cacophonic bloom, but as a shrub awaiting winter, leaves gone, glory faded. Let the sun glory through the spindly branches.

Sometimes I’m asked how I write deep, relate-able stories. It’s because I do what I assigned above. I recognize those autumn places, walk through them (not always graciously either), and translate those emotions into the landscape of my stories. This is something you can do. It’s something you must do. Embrace your frailty today, and venture forth. The world needs to hear your story.

 

Mary E. DeMuth helps people to turn their trials into triumphs. She mentors new authors through the publishing process and has written two tutorials on book proposals (one for fiction and another for nonfiction). An expert in Pioneer Parenting, Mary enables Christian parents to navigate our changing culture when their families were not good faith examples to follow. Her parenting books include Authentic Parenting in a Postmodern Culture (Harvest House, 2007), Building the Christian Family You Never Had (WaterBrook, 2006), and Ordinary Mom, Extraordinary God (Harvest House, 2005). Mary also inspires people to face their trials through her real-to-life novels, including Watching the Tree Limbs (nominated for a Christy Award) and Wishing on Dandelions (NavPress, 2006). A pioneer parent herself, Mary and her husband, Patrick, reside in Texas with their three children. They recently returned from breaking new spiritual ground in Southern France, where they planted a church.

Categories: Mary DeMuth, Writing

Marketing Madness

Thursday, July Post a comment

Marketing Schmarketing! It’s the portion of my writing life that I estimate will take a little bit of time, when in reality, it takes quite a bit.

When my friends were raising support, they heard an interesting illustration. “Raising support is like hunting for the 30 or so pieces of gravel that have been painted red on the backside. Your job? Start at the beginning of a gravel driveway, and start turning over rocks until you find them all.”

That feels like marketing to me. Or at least it did.

Last summer, God provided a surprising way for me to hire a marketing mentor to help me sift through my marketing efforts. It’s been enlightening. Instead of turning over thousands of rocks, he’s helping me locate the red rocks strategically, thus saving me time. And a little sanity.

Here are some things he’s helped me do:

  • Develop two brands: Turning Trials to Triumph, and Build the Christian Family You Never Had (ripped from the headlines of my second book). This covers fiction and nonfiction. The second one is conducive to speaking, which I am working on beefing up.
  • Encourage me to do a redesign on my website.
  • Help me develop two new products to sell on my site. One: a fifty-page tutorial on writing nonfiction book proposals, including two annotated sample proposals. Two: 150 conversation starters you can use around your table with your kids.
  • Help me strategize places I can send articles to for free, in order to generate buzz.
  • Encourage me to send out a snail mail newsletter to potential speaking venues. I’m working on my second newsletter, slated to go out to 350 people around the United States.
  • Inspire me to add to my email database. I added another email newsletter, Inside Renewal. This one’s about going deep with Jesus, and so far the feedback has been great.
  • Help me form strategic alliances with ministries who might need my books. (Missions organizations in Europe for Authentic Parenting in a Postmodern Culture, Counseling entities for my novels, and several moms ministries for my conversation starters).

For speaking:

  • He’s helped me hone the way I speak, offering a painful, but helpful critique on one of my speeches. I’m a much better speaker now and hope to have a high-quality recording of my speaking soon to give to potential speaking gigs. In the meantime, I have a snippet of my Family Life interview on my site.
  • He’s coached me on effective radio techniques, including learning the beauty of sound bites, and tying in my topic to a giveaway on my website.
  • He’s reminded me to put my book cover and contact information on any free article I send out.
  • He’s showed me the importance of selling my books on my website. Before my new site was up, I created a Paypal page on my blog to sell Authentic Parenting while the blog tour was going on. This gave us tangible numbers on the success of the tour, whereas, if we had relied on Amazon rankings, we wouldn’t really know how many books we sold as a result of the tour.

Probably the most important thing he did was help me come up with value statements; in other words, what kind of value do I bring to my listeners and readers. Here are a few to help you wrap your mind around what I mean. (And, hey, this took me a month to get my mind around it. Not easy at all.) I help people so fully heal from tragedy that others would never know the trauma had occurred. I help parents create a haven in their home so their kids are wildly enthusiastic about coming home every day. I help people approach God in such a way that they know His reality and His direct dealings every single day.

So I’m more strategic about my gravel turning these days. All this stuff has taken me months to accomplish, and I still feel like a neophyte. Two cool things happened in the midst of all this:

  1. As I discovered what God had made me to do, and the life message He had given me, revival blew through my heart. I never thought I’d find more of Jesus in the midst of marketing. Wow.
  2. Even though I’m working hard at finding those red rocks, I see God’s sovereign hand often in the way He finds rocks for me. I may be strategic now, but He is the Great Helper when it comes to marketing. Speaking gigs only He could orchestrate have fallen into my lap. Writing opportunities, too. I have found that trying to market myself on my own would be a futile, silly endeavor. Oh how I need Jesus! And even in all of my strategies and His sovereignty, I rest in the fact that He holds my career and ministry in His hands.

This is a long post, I know. But my prayer is that something inside it will be a help to you as you market yourself or your books and articles.

 

Mary E. DeMuth helps people to turn their trials into triumphs. She mentors new authors through the publishing process and has written two tutorials on book proposals (one for fiction and another for nonfiction). An expert in Pioneer Parenting, Mary enables Christian parents to navigate our changing culture when their families were not good faith examples to follow. Her parenting books include Authentic Parenting in a Postmodern Culture (Harvest House, 2007), Building the Christian Family You Never Had (WaterBrook, 2006), and Ordinary Mom, Extraordinary God (Harvest House, 2005). Mary also inspires people to face their trials through her real-to-life novels, including Watching the Tree Limbs (nominated for a Christy Award) and Wishing on Dandelions (NavPress, 2006). A pioneer parent herself, Mary and her husband, Patrick, reside in Texas with their three children. They recently returned from breaking new spiritual ground in Southern France, where they planted a church.

Categories: Book Marketing, Mary DeMuth, Writing

Giving Away Free Copies, Tribes, and Sovereignty

Thursday, July Post a comment

On Sunday, I listened to some amazing podcasts about the music industry and how it had to morph and change in light of Napster and the digital sharing age.

I tend to gravitate toward the idea of tribes, of creating a unique community. That takes time, but what happens is that you gain fans gathered around a cause, folks who are zealous to promote your books for you. To me, it typifies this verse: “Let another praise you, and not your own mouth; A stranger, and not your own lips” (Proverbs 27:2).

Giving things away free, in light of creating a tribe, then, makes sense. You are offering a bit of yourself, your heart, for a potential tribe member.

Another strategy to consider is this: the kingdom of God. I love what Randy Alcorn says. He gives away his books as God leads. He keeps several with him when he travels, giving books away to clerks, hotel employees, cab drivers, and housekeepers. He sees it as his way of expanding God’s message to a hurting world.

Being mindful of all that, I’ve navigated “free” by praying, asking God to situationally guide me as I give away books. Sometimes He says not to do it. Sometimes He prompts me to give sacrificially. I am learning to let the pieces rest in His sovereign hands.

Aside: My novel Daisy Chain was offered free on the Kindle store last month. The result is hard to measure, though I have seen a spike in actual book sales. The negative is that folks who get the book for free aren’t thinking as they read it that it will have a Christian worldview, so I got some pretty awful and mean-spirited reviews out of the deal. But on the whole, I think the experiment did give me exposure to a wider audience as I’ve had correspondence with new fans.

In this marketing world, I tend to think in terms of one little decision at a time, and that those little decisions, though they take forever, add up to something bigger over time. The key is to continue to be faithful in little things, not to get discouraged, hold everything loosely, and rest in God’s sovereignty.

 

Mary E. DeMuth helps people to turn their trials into triumphs. She mentors new authors through the publishing process and has written two tutorials on book proposals (one for fiction and another for nonfiction). An expert in Pioneer Parenting, Mary enables Christian parents to navigate our changing culture when their families were not good faith examples to follow. Her parenting books include Authentic Parenting in a Postmodern Culture (Harvest House, 2007), Building the Christian Family You Never Had (WaterBrook, 2006), and Ordinary Mom, Extraordinary God (Harvest House, 2005). Mary also inspires people to face their trials through her real-to-life novels, including Watching the Tree Limbs (nominated for a Christy Award) and Wishing on Dandelions (NavPress, 2006). A pioneer parent herself, Mary and her husband, Patrick, reside in Texas with their three children. They recently returned from breaking new spiritual ground in Southern France, where they planted a church.

Categories: Book Marketing, Mary DeMuth, Writing

How Do You Know If You’re Ready for an Agent?

Thursday, July Post a comment

Recently I received an email from a long-lost acquaintance who decided it was time to write a book. He asked me if I could give him contacts in the publishing industry, including my agent. In his letter, he proved he didn’t know anything about this crazy publishing industry, so I sent him my standard “Dear New Writer” letter and haven’t heard back.

The truth is, this writing gig is not easy. It’s not as simple as asking a friend in the industry to put in a good word for you. It’s tedious and time consuming.

My friend’s words got me thinking. How would someone know if they were ready for the bigtime? Is there a magical way of discovering when one is ready to find an agent? Curious?

Here’s a checklist for those of you who are wondering if you’re ready for an agent:

  • I have attended a conference (local is fine) and received feedback from someone in the industry. (And if that feedback is negative, I’ve learned to thicken my skin and change what needs to be changed.)
  • I have found a critique group (online or in my city). I’ve submitted several things to be critiqued and have learned to take criticism in a constructive and productive way.
  • I have learned (trained myself) to make deadlines. (If you haven’t done this, give yourself a deadline today. Say, “I will write three query letters” or something like that “by January 25th.” Then meet that deadline. Make another. Meet it.)
  • I have mastered the art of query letter writing.
  • I have published several magazine articles on the local level, and perhaps a few on the national level.
  • If I write fiction, I will have completely finished my novel and had it critiqued (or even paid for a critique).
  • If I write nonfiction, I will have finished my proposal and three chapters until they shine like a new copper penny.
  • I have learned the industry well. I am well-versed in Sally Stuart’s Market Guide.
  • I have a body of work that’s been recognized (either by being published or garnering awards).
  • If I write nonfiction, I have a good, solid platform. (If you don’t know what this means, you’re not ready for an agent.)
  • I’ve established a readership online through a blog or website. I have a significant online presence.
  • I have read over five books on the craft of writing.
  • I am not naïve about the fiscal workings of the business. (I have a cursory understanding about advances, royalties, rights, copyrights, and how authors get paid.)
  • I am not delusional, thinking my first book will hit it big and land me on Oprah.
  • I am teachable.
  • I am not a one-book wonder. I have a good listing of book ideas.
  • I understand the concept of branding.
  • I have started to develop friendships within the writing community.
  • Someone in the industry has said that my writing is ready for publication (and he’s/she’s not related to me).
  • I write every day.
  • I have not despised writing in obscurity.
  • I value BOC time (bottom on chair).
  • I set word count or page goals and meet them.
  • I sense God pushing me in this direction.
  • I have integrity.
  • I am low maintenance.
  • I value professionalism. I am willing to make strategic investments in my career (professional photo and business card, website that doesn’t look slapped together, etc.).

If you can say yes to most of the things on this list, chances are you’re ready to start thinking about an agent. The best way to meet an agent is in person at a conference. But if that won’t work, do your research and start submitting. A word of caution: DO NOT SUBMIT unless you are completely sure what you’ve written is fresh, stellar, and breathtaking. Study the market to make sure your idea is different. Agents are longing for excellent writers who have surprising, world-altering ideas. Work, work, work until your book is that.

 

Mary E. DeMuth helps people to turn their trials into triumphs. She mentors new authors through the publishing process and has written two tutorials on book proposals (one for fiction and another for nonfiction). An expert in Pioneer Parenting, Mary enables Christian parents to navigate our changing culture when their families were not good faith examples to follow. Her parenting books include Authentic Parenting in a Postmodern Culture (Harvest House, 2007), Building the Christian Family You Never Had (WaterBrook, 2006), and Ordinary Mom, Extraordinary God (Harvest House, 2005). Mary also inspires people to face their trials through her real-to-life novels, including Watching the Tree Limbs (nominated for a Christy Award) and Wishing on Dandelions (NavPress, 2006). A pioneer parent herself, Mary and her husband, Patrick, reside in Texas with their three children. They recently returned from breaking new spiritual ground in Southern France, where they planted a church.

Categories: Agents, Mary DeMuth, Writing

Can You Realistically Make a Living as a Writer?

Sunday, July Post a comment

At the recent Christian Book Expo, I spent a good deal of time talking with a friend of mine who’s in an ancillary business for Christian writers. He said in this economy he’s diversifying his business, stressing it’s the only way to stay solvent and successful. That got me thinking about my last year of writing and how I’ve tried to beef up my monthly income.

First thing I did was revamp my website and create a store. Selling books from my site hasn’t generated bucket loads of moolah, but it’s always fun to make a few bucks here and there. I use Click and Ship at USPS.com with the post office’s free flat rate envelopes to ship. It’s not as hard as I thought it would be.

I also created products on my site: 150 downloadable conversation starters to use around the dinner table and a nonfiction proposal tutorial. Both took up-front time, but since they’re e-products, they’re essentially free income to me. Author Randy Ingermanson calls this passive income — you can make money as you sleep. Plus, both products are beneficial to families and writers. I’m currently working on another major product with some writing friends.

In addition, I spent time learning how to become a better speaker. I’m thankful for the mentoring I received at Wildfire Marketing. (They also helped me with branding, my website, the products, and so much more.) Because of their feedback, I was able to greatly improve my ability to communicate, streamline my speaking process (in terms of getting gigs), and charge higher fees.

In the spirit of diversification, I also write articles. This month, I have an article in Focus on the Family magazine entitled “Under Ghana’s Sky” about my now-13-year-old son’s quest to provide water for a village in Ghana. I’ve finally broken into Writer’s Digest and The Writer, which took several years. My next goal is to write for one of the biggies like Family Circle or O. (One can dream!)

I write books, and those advances help the bottom line. But my goal is to out earn those advances, so I’m working on new marketing ideas and experimenting with social networking. I have seen great response so far with Twitter and Facebook, though it’s hard to measure actual sales. That’s the kind of work that you can’t quantify, and it’s frustrating not to be paid for doing it, but that’s the nature of the beast, I suppose.

And last, I mentor writers at The Writing Spa. This has been a great avenue of steadier income, plus I have the privilege of teaching others. I’m toying around with doing seminars/workshops where I live, where four or five writers come for a weekend intensive, but haven’t fleshed that out yet.

So there you have my own experiment at diversification. I’m getting closer at making a living, but not quite there yet. It’s taken me a good eight years to get to this place. How about you?

What are you doing to create income as you write?

What has helped?

What has bombed?

Do you feel it’s possible to make a living wage as a writer?

Is there anything I’ve missed? (I know writing for corporations is a viable, lucrative option, for instance.)

 

Mary E. DeMuth helps people to turn their trials into triumphs. She mentors new authors through the publishing process and has written two tutorials on book proposals (one for fiction and another for nonfiction). An expert in Pioneer Parenting, Mary enables Christian parents to navigate our changing culture when their families were not good faith examples to follow. Her parenting books include Authentic Parenting in a Postmodern Culture (Harvest House, 2007), Building the Christian Family You Never Had (WaterBrook, 2006), and Ordinary Mom, Extraordinary God (Harvest House, 2005). Mary also inspires people to face their trials through her real-to-life novels, including Watching the Tree Limbs (nominated for a Christy Award) and Wishing on Dandelions (NavPress, 2006). A pioneer parent herself, Mary and her husband, Patrick, reside in Texas with their three children. They recently returned from breaking new spiritual ground in Southern France, where they planted a church.

Categories: Freelancing, Mary DeMuth, Writing

A Surefire Way to Improve Your Writing Today: Read Your Work Aloud

Saturday, July Post a comment

This past weekend I went to Nashville to record the Thin Places’ audio book. This is my first time reading for a book recording, and the whole process proved to be enlightening. Afterward, I realized that if every author read their work aloud, their work would improve dramatically.

Reading the book aloud, I found three errors. Remember that a traditionally published book goes through several phases of editing. The substantive edit is the biggie where the editor tells you your macro problems (leaps of logic, if a novel: story issues, lack of clarity, poor research, etc.). Then the book goes through a line edit where grammar issues are corrected. After that, you read through it again, then you receive the galleys to also proofread. So you’re typically looking at the manuscript at a minimum of four times, not to mention all the editorial eyes on the piece. Thin Places had been through all four of these stages, and yet as I read it aloud, I caught what I considered blaring errors, which I’ve emailed to the publisher. Thankfully, the book is not yet in print, so it’s easily fixable.

  1. You find your pet words. Who knew I used the word penchant way too much? Or mess? Editors do catch these things, but sometimes they don’t. At this point in the game, I can’t replace my extra words, but I do wish I’d have read it out loud before it was submitted to the publisher.
  2. You catch awkward sentence structure. Nothing is better than articulating your sentences out loud to catch clunky wording. I stumbled a few times, having to re-read the sentence or paragraph to make it work. Had I read the entire manuscript out loud, I’d have caught these.
  3. You catch repetitive themes. I realized how much I wrote about how hard it is for me to justify my existence on this earth, how very broken and needy I was/am. How my insecurity bleeds into my life. (Of course, this is dependent on the type of book you’ve written. Since mine is a memoir, these are the kinds of things I found.)

If you truly want to grow, change, and become an excellent writer, I highly recommend reading your work out loud. Sure, you risk your family thinking you’re bonkers, but at least you’ll be a better writer (crazy, yes, but better!)

 

Mary E. DeMuth helps people to turn their trials into triumphs. She mentors new authors through the publishing process and has written two tutorials on book proposals (one for fiction and another for nonfiction). An expert in Pioneer Parenting, Mary enables Christian parents to navigate our changing culture when their families were not good faith examples to follow. Her parenting books include Authentic Parenting in a Postmodern Culture (Harvest House, 2007), Building the Christian Family You Never Had (WaterBrook, 2006), and Ordinary Mom, Extraordinary God (Harvest House, 2005). Mary also inspires people to face their trials through her real-to-life novels, including Watching the Tree Limbs (nominated for a Christy Award) and Wishing on Dandelions (NavPress, 2006). A pioneer parent herself, Mary and her husband, Patrick, reside in Texas with their three children. They recently returned from breaking new spiritual ground in Southern France, where they planted a church.

Categories: Editorial Services, Mary DeMuth, Writing

25 Ways to Promote and Stay Sane

Saturday, July Post a comment

Traveling, promotion, and marketing always take far more time than you think it will. When I had three books released in one year (which made for a hectic prior year in terms of writing), I got very, very tired doing all that promotion (and I did it from France for the most part). But in some ways it was beneficial to be in another country because when I did travel, I got a lot done at one time.

My family is a priority for me, so I try to stagger my time away from them.

But the best thing you can do now is strategize. Believe me, the marketing/publicity machine will take you by surprise. Having a plan in place beforehand will greatly benefit you.

Here are 25 tips:

  1. Decide how many out-of-state visits you’ll do in a year, then stick to it.
  2. Winnow out non-paying jobs (speaking-wise) to maximize time.
  3. Try to cluster your speaking events.
  4. If you’re going somewhere anyway, query local churches, radio stations, and bookstores to book several venues.
  5. Consider using part of your advance to hire a publicity person. A good publicist is worth his/her weight in gold (or these days, gas!). They do all the hard work for you — finding media outlets, scheduling appearances and interviews, and garnering reviews and articles. Although I know I COULD do these things, I simply don’t have the time to do them. I do have time for interviews of course, but all the behind-the-scenes stuff overwhelms me.
  6. Consider hiring a personal assistant part time (5–10 hours a week) to help you with marketing and publicity.
  7. Have an accountability prayer team who keeps you honest about the time you’re spending away from your family.
  8. Each publicity/media opportunity that comes your way, pray that the Lord would use your words to touch many. Don’t think of it as a time to perform or do shameless promotion of your book, but as a chance to further the Kingdom of God.
  9. Enlist the help of your spouse and kids to do promotion (sending out books, database entry, etc.) so they feel ownership in what you do.
  10. Ask your family for permission if you take a far-away opportunity to speak.
  11. In the initial stages of your speaking career (if you have one), you’ll usually say yes a lot to low-paying, far-away venues. But as you improve and charge higher fees, really consider the cost–benefit analysis of your time. I can write a sellable article or two in the time it would take me to speak. So I’m more careful of my time, and speak less (more strategically).
  12. Consider paying for a housecleaner (same rationale as above . . . I can write enough to pay a housekeeper several times over in the time it would take to clean my house). This frees me up to do more writing or promotion.
  13. When your book releases, try to create a window of time where you can solely concentrate on its promotion. It’s hard to do but will be rewarding. That one-month launch window closes quickly.
  14. Organize your calendar well. Be sure you place family obligations, bills to pay, medical appointments, EVERYTHING, on one master calendar. Otherwise, you may book yourself on a day your child is in a school play.
  15. Ask the Lord to give order to your days.
  16. Observe the Sabbath. If you go-go-go, you’ll quickly burn out. Take a day out of the week to rejuvenate.
  17. Remember the tyranny of the urgent. Instead, create goals for your career, including marketing and publicity, and stick to those when the urgent things come up.
  18. And yet, be interruptible.
  19. Consider giving some of your time away as a sacrifice. I write and speak for free on occasion, when I sense the Lord leading me to do so.
  20. Keep a marketing idea file on your desktop. When you find a great idea, copy and paste it there. When your next book comes out, you’ll have a whole arsenal of ideas to promote it.
  21. Remember the power of the web. Right now is the best time if you don’t have a book out to concentrate on creating a strong web presence. Write a monthly newsletter and begin to amass subscribers. Create a blog that gets read.
  22. Keep a list of all your media contacts in a database. When a book comes out, you can send an e-blast to those entities, letting them know you’ve got a new title out.
  23. Network now. Make friends with media professionals, publishers, and people in the industry.
  24. Consider introducing yourself whenever you’re in a bookstore as an author or potential author.
  25. If you are building a speaking career, let your circle of friends and family know. Sometimes the coolest speaking opportunities come through relational connections like this. Your network can also help you connect with pertinent media and marketing people.

 

Mary E. DeMuth helps people to turn their trials into triumphs. She mentors new authors through the publishing process and has written two tutorials on book proposals (one for fiction and another for nonfiction). An expert in Pioneer Parenting, Mary enables Christian parents to navigate our changing culture when their families were not good faith examples to follow. Her parenting books include Authentic Parenting in a Postmodern Culture (Harvest House, 2007), Building the Christian Family You Never Had (WaterBrook, 2006), and Ordinary Mom, Extraordinary God (Harvest House, 2005). Mary also inspires people to face their trials through her real-to-life novels, including Watching the Tree Limbs (nominated for a Christy Award) and Wishing on Dandelions (NavPress, 2006). A pioneer parent herself, Mary and her husband, Patrick, reside in Texas with their three children. They recently returned from breaking new spiritual ground in Southern France, where they planted a church.

Categories: Book Marketing, Mary DeMuth, Networking, Writing

Converting a New Client to a Long-Term Client

Friday, July Post a comment

One of the easiest ways to get additional assignments is to work often for your favorite clients.

Three important strategies for getting existing clients to hand you new assignments are

  • always having a next project to offer existing clients
  • asking your best clients for more work, again and again
  • adding new skills and abilities so you can pitch to existing clients additional types of assignments.

These are all good ways to extend the time frame in which you’re doing work for particular clients — in effect converting new and presumably short-term clients to long-term clients.

Other specific techniques you can use to encourage new clients to steadily offer you additional, sometimes even on-going or regularly-repeating, assignments are

  • offer to update or expand on previous work
  • investigate client activities to find additional areas in which you can contribute
  • develop key relationships so you become the go-to professional
  • bring new ideas and information, some with an eye on generating assignments for yourself, some just to prove yourself valuable to the client.

Let’s take a closer look at each of these.

 

Offer to Update or Expand on Previous Work

It’s quite common for professional writers to be given assignments that are more important and more long-term than a simple one-off piece of work.

For example, if you’re asked to write the president’s statement in a company’s annual report, chances are the company is going to need another one written next year. Or if you write an article for an insurance company on ways to avoid winter weather damage, chances are the company will want a similar article written when next winter rolls around. And you’ve already got the experience and contacts to do these assignments effectively.

Similarly, if you’re asked to write up a client’s capabilities and current contract for a website or a marketing brochure, it’s fair to assume that sometime down the road the client will have expanded capabilities and new contracts. Who better than you to do this new write-up, particularly since you are already up to speed?

In addition, more sophisticated professional writers, and their clients that either are or can be educated to appreciate more sophisticated work, recognize that many writing projects — blogs, content marketing efforts, strategic branding programs, newsletters, seasonal information efforts, insider reports, and so forth — are natural candidates for ongoing updates and continuations.

To help keep more of your clients on your active roster, get in the habit of thinking about each assignment you accept as not only the specific work the assignment involves today, but also as whatever additional work the assignment can reasonably lead to in the future.

 

Investigate Client Activities to Find Areas in Which You Can Contribute

Whenever you’re working for a client, you’re in a great position to find out more about what the client is doing now, as well as what the client hopes to be doing in the future. Be curious about all this. Look for clues. Sniff out this kind of information. As you find out more, think about possible ways you can add your skill set, experience, creativity, and know-how to the client’s current, definitely upcoming, and hoped-for activities.

For example, when I was writing professional education audio programs for a major association, it came to my attention that key marketing people had the idea to expand into producing films, as well. Guess who got the contract to write and produce the first one?

 

Develop Key Relationships So You Become the Go-To Professional

Many professionals obtain a great deal of their work through the people who know them and think highly of their work. This provides an excellent avenue to convert new clients to long-term ones.

The strategy here is not only to deliver good work to the client, but to cultivate honest, close relationships with key decision-makers. I’m not advocating that you suck up to jerks or endure insults from abusive people who happen to wield power. I’m simply saying that a savvy professional should be open to finding friends among his or her clients and allowing these friendships to endure even when the client relationship itself appears to be tailing off.

You’ll find that when you have friends who like you and appreciate your professional abilities, they will enjoy offering you additional assignments that cross their desks, perhaps over a period of many years.

 

Bring New Ideas and Information

One of the reasons large organizations often have both in-house departments and outside consultants working on the same problems and opportunities is that no one has a monopoly on good ideas or information. In fact, the supply of good ideas and information is often quite limited.

That’s why you can help convert new clients to long-term clients if you not only deliver your high-quality work on time, but you also serve as an outside consultant who brings your client useful ideas and information.

Becoming a source of useful ideas and information for your client will help to keep you top of mind. It will also help strengthen your client’s perception of you as a knowledgeable professional who can help with a wide range of valuable tasks.

Obviously, you’ll want to call your client’s attention to an idea or a piece of information that can lead directly to a new assignment for you. But it’s almost — some would say equally — important that you also provide your client useful ideas and information that may not immediately tie in with your capabilities. The more valuable you can be to your clients, in any and every way, the more likely they will keep you busy with assignments over the long-term.

Over the years, I’ve worked with lots of different clients — some one-offs, some over the long-term. Although I can’t claim a 100% success rate in converting new and short-term clients to long-term sources of work, I’ve had a lot of success in my efforts to do this, and in helping other professionals do the same. I’ve found that success in prompting these kinds of client conversions is often a matter of knowing and using the right strategies, coupled with maintaining the right mindset.

 

Robert Moskowitz is an award-winning independent professional writer who has written and sold millions of words in just about every format over five decades. He instinctively sees the big pictures, breaks each one down into coherent slices, meaningfully prioritizes and sequences those slices, and then executes the tasks inherent in each slice in very productive ways. Put more simply, Robert knows how to succeed as an independent writer, covering all the bases from soliciting assignments to delivering polished work, from pricing jobs to budgeting and managing personal finances, from organizing a conducive office environment to establishing and following sensible guidelines regarding life, work, and productivity. Having done all this, and having paid attention to how he did it, Robert is now in a position to pass along what he knows to others.

Categories: Freelancing, Robert Moskowitz, Writing

10 Things I Learned When I was a Newly Published Author

Thursday, July Post a comment

I’m off to the Colorado Christian Writers Conference, so time is a bit crazy for me. I found this article I wrote two years ago and thought it would be fun to share with you. I learned a lot as a newly published author, and many of those lessons are still valuable today. What about you? Can you think of ten things (or four or seven) that you’ve learned since you became a published author?

I’ve learned a lot of surprising things as I’ve realized the dream of being a published author. For those of you in the midst of the pursuit, I offer a few snippets of advice that may help you along the journey.

  1. Make friends. When you go to a writers’ conference, be more consumed with making relationships with other writers who are in your stage of publication. These dear folks will become some of your closest friends. As your manuscripts get published, you’ll be able to seek advice, ask for prayer, and request endorsements.
  2. Get used to rejection. It happens on every level of the publishing process. You’ll be rejected by publishing houses, agents, magazine editors, and people who DON’T want you to speak. And as you get published, there’s more rejection heaped on. Now that I’m a “midlist” author, I experience yet another level of rejection, getting messages like, “Well, we’ll talk to you in a few months, when we see whether your numbers are up.” Ouch. Repeat to yourself: rejection is normal; rejection is normal; rejection is normal. Rejection is the air you breathe in this crazy business.
  3. Realize that publishing is a BUSINESS. Though you may view your writing primarily as a ministry, the folks paying you advances see it in bottom-line terms. Be prepared to be a part of that. Realize that a lot of the onus for marketing will rest on your shoulders.
  4. Kindness will preserve you. Don’t burn bridges. Don’t be petty. Shun gossip. Yep, this is a weird business populated by all sorts of people. Realize it’s a small community and word gets out.
  5. Do your best NOT to be difficult. Meet deadlines. Answer emails promptly. Listen, really listen, to your editor. Unless it’s deeply important to you, acquiesce to their changes. That will allow you to go to bat for the things you think really shouldn’t be changed. But always, always communicate with kindness and respect.
  6. Make friends with folks in the industry whether they help your career or not. I’ve made some lovely, lovely friends who I will probably never work with. The fun thing, though, is that this is a fickle industry. Editors and agents and publishers move hither and yon all the time. Connect with all sorts of folks, not for the sake of your gain, but because Jesus is fascinated by people and you should be too. Pay attention to the people God puts in your life. Perhaps that editor will become a lifelong friend.
  7. Don’t become so hootie-tootie for your own britches that you are beyond editing. Make it a goal to write a better book (or article or column) each time. Be teachable. Become a lifelong learner of the craft. Go to conferences.
  8. Give back whenever you can. Teaching enables you to learn more. Consider that helping other people become better writers is a gift you give to the future. You never know the impact Jesus will make through another writer.
  9. Get rid of jealousy. Life’s way too short to brood on someone else’s talent or success. Rejoice with those who succeed. No sticking pins (or pens) into the hands or brains of successful writer voodoo dolls. (Say THAT 10 times fast!)
  10. Continue to read widely. Read different genres, classics, poetry, pithy articles, writing books, comics, and, of course, Watching the Tree Limbs. (Sorry, I’m simply obeying number 3 . . . yeah, baby, the marketing onus is on my shoulders!)

 

Mary E. DeMuth helps people to turn their trials into triumphs. She mentors new authors through the publishing process and has written two tutorials on book proposals (one for fiction and another for nonfiction). An expert in Pioneer Parenting, Mary enables Christian parents to navigate our changing culture when their families were not good faith examples to follow. Her parenting books include Authentic Parenting in a Postmodern Culture (Harvest House, 2007), Building the Christian Family You Never Had (WaterBrook, 2006), and Ordinary Mom, Extraordinary God (Harvest House, 2005). Mary also inspires people to face their trials through her real-to-life novels, including Watching the Tree Limbs (nominated for a Christy Award) and Wishing on Dandelions (NavPress, 2006). A pioneer parent herself, Mary and her husband, Patrick, reside in Texas with their three children. They recently returned from breaking new spiritual ground in Southern France, where they planted a church.

Categories: Mary DeMuth, Networking, Writing

The Importance of Diversifying Sources in Journalism

Wednesday, June Post a comment

Like most of you, I have a lot of thoughts about recent events that have centered on race and equality. I’ve read many stories about how this is changing the face of media and wondered how it would affect my work.

It’s easy, and I think normal, to feel helpless about battling inequality. Many people protested. But what else can we do? After all, many of us do treat people equally and kindly. Many of us do understand that thinking you’re superior to anyone—especially based on race—is completely wrong.

So how can journalists have a positive impact on racial disparities other than by covering what’s happening in our communities and on a national scale?

 

One Small Step: Selecting Sources

You may not have much choice in what you cover in terms of topics or events, but you may have some choice when it comes to selecting sources. That said, you may not always have much of a say in the source you use for a story. Your editor may tell you who to interview, or the communications team of a company, organization, or institution may pick your source for you. (If you’re a freelancer, you may have a lot more freedom here.)

I cover health news a lot and have to find sources to give comments. I try to find the “best possible” person to target as a source . . . that is, if they have a specific research focus that pertains to the research I’m covering, they’re probably a great source. In those cases, the source is familiar with the intricacies of the topic and can give me an insider’s view on it. Score.

But other times, I just need a general practitioner to weigh in on something, so I don’t need this super-specific source.

Another writer recently mentioned how she was feeling helpless amidst all the turmoil lately. She said that, as a result, she was going to highlight more voices of color in her reporting. What a simple, beautiful way to have an impact, I thought. I love the idea of diversifying our sources when we have a choice in who can highlight. This doesn’t have to be based solely on race, either—maybe it’s just time to mix up our sources! Choose new experts to have on call instead of turning to the same person for a quick comment.

That highlight gives a source a reason to brag on their LinkedIn profile. It looks good for their company. He or she gets a nice “featured” clip in their media folder. A simple mention could impact that source’s career in a variety of possible ways. Let’s spread the power of positive press attention to as many people as possible.

 

Diversifying Sources

I’m not saying that I’m only going to select black or brown sources. But when I have a little more flexibility or a broader need, I’m going to try to diversify who I choose to approach for a comment. I will definitely look at all the sources in an article to see if it’s a broad representation of men and women of all races. It’s kind of the same thing you would do when you make sure articles with multiple sources don’t feature people from the same institution or corporation.

I don’t want this practice to negatively affect the editorial integrity of an article . . . sometimes you have to interview a specific source or sources that may fit one demographic, and that’s okay. I don’t want to solely highlight people of color because they’re trending or so I can feel better about myself.

I want my source selections to be authentic. I’ve always aimed to diversify sources when possible; now I’m just a little extra mindful that I should, and that, as journalists, we often have the flexibility to do so.

I think the national unrest gives all of us the opportunity to stand up for equality in our own ways. This is going to be mine.

 

Kristen Fischer is a copywriter and journalist living at the Jersey Shore. She worked as a reporter and copyeditor for Gannett before launching her full-time freelance business in 2005. Her work has been published in Parents, New Jersey Monthly, Prevention, Woman’s Day, SheKnows, and Healthline.

Categories: Interviews, Kristen Fischer, Writing

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