At a recent meeting of one of my local professional organizations, the value of such affiliations was clear.

We talked about what that organization provides to members — why it was worth joining and being active; services and resources that could be used at any level of involvement; what made it different from other organizations, etc. The keyword was “connection,” and it applies to NAIWE.

Association membership is a great way to enhance a writing or editing career. Associations offer learning experiences through training sessions, webinars, courses, conferences, and publications; opportunities for visibility through discussion lists and forums, publishing, and presenting; even ways to earn a few bucks by presenting and contributing to or creating various projects and events. Interacting with colleagues builds our skills, answers our questions, provides access to resources, offers encouragement, and creates long-lasting friendships.

You might not have thought of it in these terms, but participating in any and all such activities is networking, especially if you remember that effective networking is a two-way process: It works when you give as well as get.

Networking through NAIWE means you have colleagues and friends to turn to for advice and for fitting into a new niche of some sort. Fellow members can refer or introduce you for projects and give you a strong leading edge over other candidates. Perhaps most importantly, association membership creates a connection that you can carry wherever you go, whether it’s to new clients and projects, a new industry, a new city, even a new country. That’s especially true of an association like NAIWE, because it’s national.

Despite all of the advantages that networking can bring, though, some colleagues aren’t comfortable with the concept. It might feel more natural and doable to think in terms of connections instead. When we connect with colleagues through associations like NAIWE, we strengthen our professionalism and often contribute to that of others. That makes networking even more than a two-way street; it’s a win for everyone.

However you define it, consider giving networking and connecting a try. If you’ve made efforts in that direction, think about new ways to make an impact. You might be pleasantly surprised at how enjoyable, and beneficial, it can be.

Let us know how networking has worked for you!

Ruth Thaler-Carter has been a full-time freelance writer, editor, proofreader, desktop publisher, and speaker for more than 30 years. She has been published locally, regionally, nationally, and internationally in, and does writing, editing, and proofreading for, publications, associations, nonprofits, websites, service firms, independent authors, and businesses. She sold her first freelance articles when she was still in high school. Often called the Queen of Networking, Ruth is active in about a dozen professional associations, serving as a newsletter editor, webmaster, publication author, speaker/presenter, blogger, program host or planner, and chapter leader. In 2006, Ruth launched the Communication Central Be a Better Freelancer annual conference, now cohosted with NAIWE — to help aspiring and established freelancers find greater success. Ruth is also owner and editor-in-chief of the An American Editor blog and owner of the A Flair for Writing publishing business. Her honors include member of her high school alumni hall of fame, in part for her publishing work and networking services; Writers and Books Big Pencil Award for teaching adults and contributions to the literary community; EFfie awards for writing, editing, and newsletters; an APEX award for feature writing; the Philip M. Stern Award of Washington (DC) Independent Writers for service to freelancers; and IABC/DC Communicator of the Year and Silver Quills for magazine writing and newsletters.

Ah, networking — an eternal topic for independent writers and editors.

I’ve been procrastinating about writing this column because it felt as if I had said everything about networking there was to say. Then two things happened: I received a new ongoing writing project through networking, and I started an entirely new venture that will require networking in new ways and new communities. Networking suddenly felt fresh!

The writing gig came from a Facebook group colleague and happened because I’ve been active and helpful in that group — the essence of networking. That networking connection was a handy shortcut for my colleague: It meant they knew enough about me to trust that I could do the work without having to request writing samples or go through other time-consuming common aspects of fitting freelancer to project. It’s proof that networking . . . works.

The new venture involves creating art (glass and clay) and planning to use networking to create visibility similar to my established presence in writing, editing, and proofreading groups. That will mean identifying groups or organizations to join, finding the appropriate way to promote my work without being too blatantly “salesy,” and — most importantly — looking for ways to both learn about this new activity and share helpful tips and resources, because networking is a two-way street: It only works if you give as much as you take.

I’m reveling in the new opportunity to exercise my writing chops and the new kinds of projects I’ll be doing. One is the result of networking, while the other will require networking for it to succeed — the full spectrum. While I reflect on both, here are a few insights about networking in general that I hope colleagues will find useful.

 

A Constant Perspective

Networking essentially means connecting with people you can learn with and from, and perhaps gaining new jobs/projects as a result. No matter what kind of publishing work you do, networking is key to its success. Of course, training and skill come first — but none of that matters if no one knows who you are and what you can do. Networking makes that happen.

The traditional process is to build your network by joining professional organizations like NAIWE or ones specific to an industry you write about or edit in. Nowadays, it includes joining relevant groups on LinkedIn, Facebook, etc., as well as keeping in touch with former employers and co-workers.

It takes more than just joining up, though, for networking to do its job. Being not just a member, but an active, visible member, of an organization or group is vital to networking success, especially in these increasingly digital and post- (we hope) COVID days. You can join every professional association and collegial online group there is, but if you don’t contribute, you’ve wasted most of that investment, whether it’s money spent to join or hours spent online every day. Networking is not passive.

 

Overcoming that Reluctance

Most of us agree, or ruefully admit, that networking is important to our business efforts, but not everyone is a poster child for extroverts like I am, so not all of us enjoy doing it. Keep in mind that you can do a lot of effective networking these days without meeting people in person, whether your hesitation is based on being an introvert or continuing to be concerned about health. Platforms like LinkedIn and Facebook, as well as the discussion lists or forums of associations, make it possible to share insights, successes, advice, and requests for help without ever leaving home.

As professional events come back to in-person life and online efforts continue to be important, it might help to think about some new angles for your networking activities. And it could help overcome any reluctance to think about how networking is likely to improve your reputation and expand your writing or editing business. You could even reward yourself for new efforts; chocolate always works for me.

 

Ask Some Questions

You might think that asking questions — whether about your craft or having an independent writing or editing business — makes you look foolish. On the contrary: Asking questions makes you look smart enough to seek professional, collegial advice rather than bumbling around and making business-damaging mistakes. It also creates the opportunity to share answers with colleagues, and maybe even incorporate their responses (with credit, of course) in any blog posts or articles you might write.

You could ask the one vital question that several colleagues have wanted to post, but been afraid to. Bringing it up and making it possible to share the answers makes you a valuable networking connection.

 

Provide Some Answers

Of course, you want to look for answers in obvious places (Google, LinkedIn, and Facebook groups, etc.) before asking colleagues for help, but even that could be the basis of networking.

Once you have those answers, or figure something out on your own, apply them to your networking activities by sharing them as widely as possible. Consider writing a blog post or article about that process. Show colleagues how you solved a problem or answered a knotty question, so they can expand their knowledge and skillset. You’ll be a star!

 

Do Some Good

Networking can be a factor in providing community service and supporting causes you believe in: By volunteering or otherwise supporting a cause, you gain visibility with an organization’s board members, staff, and even clients or audiences.

If you write an article or edit a project for a nonprofit organization on a pro bono basis, ask that your contact info and a (brief) bio be included. If you donate goods to a nonprofit, write about why and what you hope will be the result of the donation. If you endow a scholarship, send a press release to appropriate outlets.

Whatever it involves, pro bono work makes us feel good while doing good and can bring good karma (as well as practical results) to our lives and businesses. There’s nothing wrong with hoping for and receiving business success by doing good. It’s all part of both promoting your business and building your network of contacts that might hire you as a result — of either seeing what you do or sharing your commitment to that cause or organization.

 

Do It Now!

Other than recognizing networking as a two-way process, accepting its value in enhancing your writing or editing business is key to success. If you’re an introvert, grit your teeth and get to it, even if only in one forum, organization, or platform (the more you try, the more comfortable you should become with the process). If you’re an extrovert, keep your flag flying.

Either way, I wish you success in getting your name and business out to new audiences and clients.

 

 

Ruth Thaler-Carter has been a full-time freelance writer, editor, proofreader, desktop publisher, and speaker for more than 30 years. She has been published locally, regionally, nationally, and internationally in, and does writing, editing, and proofreading for, publications, associations, nonprofits, websites, service firms, independent authors, and businesses. She sold her first freelance articles when she was still in high school. Often called the Queen of Networking, Ruth is active in about a dozen professional associations, serving as a newsletter editor, webmaster, publication author, speaker/presenter, blogger, program host or planner, and chapter leader. In 2006, Ruth launched the Communication Central Be a Better Freelancer annual conference, now cohosted with NAIWE — to help aspiring and established freelancers find greater success. Ruth is also owner and editor-in-chief of the An American Editor blog and owner of the A Flair for Writing publishing business. Her honors include member of her high school alumni hall of fame, in part for her publishing work and networking services; Writers and Books Big Pencil Award for teaching adults and contributions to the literary community; EFfie awards for writing, editing, and newsletters; an APEX award for feature writing; the Philip M. Stern Award of Washington (DC) Independent Writers for service to freelancers; and IABC/DC Communicator of the Year and Silver Quills for magazine writing and newsletters.

The past few weeks have been so exciting for this super-extrovert because it looks like in-person networking is back, and I’m loving every opportunity to connect, or re-connect, with colleagues in real life. I’ve been on a plane, at a sizable conference, at a couple of local events . . . life is starting to feel almost normal again.

Networking never really went away during the past two years or so of coping with the COVID-19 pandemic, but it’s been conducted remotely, and I’ve really missed getting together in person, both formally and informally. I’m very appreciative of the ways we’ve been able to stay connected through social media and online events, and I don’t see those virtual or remote interactions ending any time soon. It’s just so much more energizing — at least to me — to meet in person again.

Networking over Zoom, email, or social media has its own conventions. We need to know about making our Zoom presence its most effective and professional, which means remembering to wear something appropriate for the event, placing lighting in front of our computers and faces, reducing noise and interruptions as much as possible, using the mute function out of courtesy to other participants (as well as to reduce that noise), and trying to read participants’ faces and voices to understand both intent and spoken words.  It also means showing up as promised — many online events have been free that a lot of people got into the habit of RSVPing and bagging the commitment at the last minute — and doing our best to contribute something positive and constructive to conversations rather than wasting time on irrelevancies.

Now that we’re going back to networking in person, I’ve noticed a few aspects that we might want to keep in mind for that next event, whether it’s an organization chapter session or large-scale conference.

 

• Remember the process.

Networking is a two-way process. Colleagues are usually more than willing to provide advice, resources, and shoulders to lean on, but expect to see some response as well. For every time you use your network to get something, try to give something back.

 

• Look your best!

We can get away with minimal “dress for success” efforts for Zoom and other virtual platforms, but for in-person events, it’s time to make the effort to look professional. That doesn’t have to mean a three-piece suit or stockings and high heels, but it also doesn’t mean T-shirts and jeans, at least for most of the events we’re likely to attend. I tend to prefer dressing up a bit to dressing down, so you won’t see me in anything super-informal or sloppy, but I’ve had to stop myself before heading out the door to put on earrings and a dash of lipstick.

It also doesn’t hurt to keep a few breath mints at your door, in your car, and in your pockets and briefcase or other bags. Now that we’re breathing on people again, we want those breaths to be fresh and enjoyable!

 

• Take along a mask.

Most of the in-person events I’ve attended recently have not required that the attendees wear masks, but I take them along anyhow. Some venues still require them, and we don’t always know the people we’ll meet well enough to assume that they’ve taken basic precautions.

 

• Carry those cards.

Business cards remain important. Even when a lot of attendees seem to use their phones to record the contact information of newly met colleagues, I still prefer to get and give business cards, and many people seem to agree — every meeting I’ve attended so far this year has included being asked for, and asking others for, business cards. I’d rather go home with all of my cards still in hand than be the person who says, “Oh, it’s been so long since I’ve been to an in-person meeting that I forgot all about business cards.” I keep a stash of cards in every jacket pocket, briefcase, and handbag, and in my car, so I don’t become that person.

I also use business cards with nametags, especially ones hanging from lanyards. You know how those hanging tags can flip over when you aren’t paying attention to them? I tuck a business card on the other side of the nametag so if it does flip over, people still see my name and affiliation rather than a blank surface. If I’m wearing something without pockets, I put a few cards in the nametag holder so I don’t have to fumble around when someone asks for one.

Your card is part of your marketing strategy. Don’t leave home without it!

 

• Show up.

In-person events cost money, either for the venue or the refreshments, if not both. If you sign up for an event, show up unless there’s a really, really good reason not to. The host, whether an individual or an organization, is counting on you and probably wasting money on you if you’re a last-minute cancellation.

 

• Speak up.

Getting together in person might mean refreshing your “elevator speech” skills. Take some time at home to practice introducing yourself.

 

• Keep hands off.

Figure out a smooth escape from shaking hands or unsolicited hugs if you or the people around you are not yet comfortable with physical contact, and don’t be the one who tries to hug everyone else. Yes, it’s great to be back together in person, but even mild physical contact still can feel risky.

 

• Use business planning as networking activity.

For me, an important part of networking is to take a few moments early in a new year to think about what did and didn’t work for my writing and editing business in the past one, and what I might do more or better in the new one. Doing so plays into my networking strategy (yes, I have a strategy!) because sharing those thoughts could help colleagues enhance their professional efforts for the year.

These are some of my resolutions for my editorial business in 2022; I hope they are useful to my NAIWE colleagues:

• Remain or become more visible in at least one professional membership organization to enhance credibility and expand networking.
• Update membership profiles, and look for new organizations to join and network in.
• Review style guides and check for any updates, revisions, additions, and other changes that might affect work for various clients — and share them with colleagues as part of networking activity.
• Learn a new skill or service to offer to existing clients; something new about the topic area of a client; or an entirely new topic to write about, edit, or proofread (or index, photograph, illustrate, or otherwise work on) to expand my business.
• Create or refresh my website to reflect recent projects, client testimonials, new skills or training, and whatever else will make me look good to past, current, and prospective clients.
• Draft a few potential posts to use for my own blog or as a guest on colleagues’ blogs; being a guest blogger is a great way to network.
• Seek new clients on a regular basis, through cold queries, responding to membership association opportunities, social media resources, etc.
• Make networking an active, constant part of every business day, or at least every week, by giving something back to colleagues or communities.
• Save toward retirement! And think about colleagues to hand off work to when I’m ready for that life moment.
• Update or change all passwords.
• Establish or refresh a connection with a family member, friend, or colleague to back up passwords and access to phone, email, social media, banking, and other important accounts — just in case.

 

Here’s wishing my NAIWE colleagues a successful approach to networking together as — we hope — the world starts to tilt back toward being able to interact in person.

 

Ruth Thaler-Carter has been a full-time freelance writer, editor, proofreader, and desktop publisher for more than 30 years. She has been published locally, regionally, nationally, and internationally in, and does writing, editing and proofreading for, publications, associations, nonprofits, websites, service firms, and businesses. She sold her first freelance articles when she was still in high school. Often called the Queen of Networking, Ruth is active in about a dozen professional associations, serving as a newsletter editor, webmaster, publication author, speaker/presenter, blogger, program host or planner, and chapter leader. In 2006, Ruth launched the Communication Central “Be a Better Freelancer”® annual conference to help aspiring and established freelancers find greater success and connections with colleagues. Ruth is also owner and editor-in-chief of the An American Editor blog and owner of the A Flair for Writing publishing business. She received the Philip M. Stern Award of Washington (DC) Independent Writers for service to freelancers; the Writers and Books Big Pencil Award for teaching adults and contributions to the literary community; EFfie awards for writing, editing, and newsletters; and the APEX award for feature writing. She was also an IABC/DC Communicator of the Year.