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More Info Needed? How to Get All You Need the Second Time Around

Monday, December Post a comment

Reporters typically connect with a source once, get what they need, and go on their way to write a story. Sometimes you have to revise a story based on your editor’s suggestions. What happens when you don’t just need to edit, but have to ask a source for additional information? Maybe you realize you didn’t have everything you needed once you start writing the story, or your editor comes back with more questions during the revision process. Either way, returning to a source for more information can be tricky.

Mostly because you want to make sure you get exactly what you need out of your second interaction.

I’ve been there — not too frequently, but it has happened to me. Sometimes the editor raises additional questions when reading your story, or they weren’t clear about what they wanted from the get-go when they assigned it. Writers can equally be to blame, because sometimes we realize what we need — and don’t have — only when we start putting an article together. And sometimes, you simply forgot to ask something or didn’t prod the source for enough details.

Whatever the case, here are some insights to help if you have to conduct a second interview with a source.

  1. Define what you need. Whether your editor is requesting more information, or you are the one inquiring, it’s essential to know exactly the information you’re looking for. This may involve doing more research or more work — or combing through any other interviews — to ensure you know specifically what you need. Writing out bullet points helps pinpoint the concepts that need to be addressed.
  2. Devise exact questions. As you know, the information you get can largely depend on the types of questions you ask. If you need a yes-or-no response, ask a yes-or-no question. But if you need more, be specific in your question. Ask for things like a real-life example of a situation. Explain that you understand the subject but need more information about what that means or does. It can help to “bullet-point out” some concepts and have your questions prepared. While you can always try to go back to a source for information, you want to interrupt them as little as possible. Even if they say they’re there to help, it’s your job to get in and out with what you need.
  3. Consider the interview. Will you be emailing additional questions, or do you need to set up a call or meet in person? Sometimes the conversation of a live interview could lead you off track, so you’ll want to be mindful of time to ensure that your priority questions get answers.
  4. Examine the answers. The source’s responses to those questions may prompt you to ask additional questions. Be prepared to do some digesting on the spot so you can then, in turn, ask any follow-up questions to best understand their answer.
  5. Ask for information. Not understanding something? That’s okay. It’s your job as the reporter to ensure that you do, and most people want everything to be accurate (especially what they say) and will take a moment to explain things. If you are unclear about something, the best thing to do is just ask. Keep in mind that if the source spouts off something like an acronym, you can probably figure it out within the context of the subject you’re talking about by doing a quick internet search. But if you’re really lost, ask.
  6. Double check. When you’ve received the answers to all of your questions, go back and check again to check off everything on the list. Remember, you don’t want to have to go back and forth with a source and your editor will appreciate as few rounds of revisions as necessary.

Writing can be a long process, especially when the editing process includes conducting additional interviews. With a little planning and finesse, you can turn around a draft that has everything it should.

 

Kristen Fischer is a copywriter and journalist living at the Jersey Shore. She worked as a reporter and copyeditor for Gannett before launching her full-time freelance business in 2005. Her work has been published in Parents, New Jersey Monthly, Prevention, Woman’s Day, SheKnows, and Healthline.

Categories: Interviews, Interviews, Kristen Fischer

Interview Others For Rich Material — Who, How, and Why?

Saturday, August Post a comment

If you are a writer, speaker, trainer, or really, have any other kind of job or avocation, you have content that you can access for your writing, speaking, and so forth. One of the many ways to generate new content that is related to your areas of interest and expertise is to interview others. Once you have done that, you have a wealth of material to share for free or for a fee.

If you are wondering, should I interview others, my answer is a resounding, “Yes!”

To answer the WHO? question, consider individuals from these categories as resources (depending on your purpose):

  • Children and young adults
  • Former students
  • Former teachers
  • Teachers
  • Administrators
  • Former clients
  • Organized people
  • Disorganized people
  • People you would like to have as clients
  • People you know and would love to learn from
  • People you have never met but would love to learn from
  • Folks in crisis
  • Folks who seem to have it all together
  • Authors
  • Speakers

And the list continues on and on. . . .

The idea here is that, depending on what you want to learn, you can interview anyone. All you have to do is ask. Most people are willing to be interviewed, because most of us love to be asked for our opinions, knowledge, ideas, how-we-did-its, etc.

To answer the HOW? question, here are some suggestions:

Figure out what you want to know (and you don’t even have to know for sure what you’re going to do with the information).

Determine who would be able to help you know what you want to know.

Ask the person if you may schedule a time for an interview. It might be face-to-face or on the phone. It could also be an email interview, although generally, I prefer some voice contact because you can read (actually hear) so much when you have the voice, too, not just the words. But be flexible if the other person prefers email. They are doing you a favor so make it as easy as possible.

If you’re interviewing on the phone and want to record the call, there is equipment you can purchase for that, however there are services that provide that as well. The nice thing about recording the interview is that you do have it to use later for reference, or potentially as a “product” (as long as the other person is fine with that—and can use it as a product, too).

To answer the WHY? question would take many articles; here are four reasons:

  1. You gain information you wouldn’t have otherwise.
  2. You make connections with others through your interview that you might not have made connections with (or at least this type of connection) if you hadn’t asked to interview him/her.
  3. You have information to freshen up or extend your knowledge that you can share.
  4. You can turn the interviews into “products” of different types, e.g., MP3 downloads, CDs, Special Reports, and the like.

It’s easy to find people to interview and to capture that interview. Who are you going to call or email today to ask? Why wait?

 

Meggin McIntosh, the PhD of Productivity, is an award-winning professor who now works with academics who prefer overjoyed to overwhelmed. She is a former university professor and administrator and currently a coach, author, and workshop leader. People who are overwhelmed and would prefer to be overjoyed instead, are the people I’m fortunate enough to connect with.

Categories: Interviews, Meggin McIntosh, Writing

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