Creativity is a much-studied activity that no one truly understands. And some of what we don’t understand about it includes
- how it occurs
- what triggers it
- how we can control it.
So in this post I’m intending to write entirely about my own experiences doing—and not doing—creative work.
Creativity Is a Flow
One of the first things I noticed about my own creativity is that it just flows out of me. I can have a creative thought in the shower, at dinner, walking along, chatting with friends, reading a book, watching TV or a film, listening to music, or even falling asleep.
I’m not really able to turn it off. I have given birth to creative thoughts in the strangest places, at the least appropriate times, and in the most difficult circumstances. Over the years, I learned to write down a lot of this stuff, because when the creative fever passes, I often can’t recall what I was thinking while I was in its throes.
I Can’t Force Creativity
Although creative ideas flow out of me with astounding regularity, the flow is not under my conscious control.
As I said, I’m not able to turn off my creativity, and—symmetrically enough—I’m not really able to turn on my creativity either. Although I haven’t ever tried this experiment, I’m willing to bet I can’t meet the challenge of coming up with a certain number of creative thoughts in a certain period of time.
Sure, on demand I can come up with quite a few random thoughts, and you might even be generous enough to call them “creative.” But I wouldn’t honor them with such a highfalutin rubric. Most of them will probably be silly, stupid, childish, crazy, or some combination of all four.
For me, trying to fill a quota will generally not produce creative thoughts that (as they should, in my view):
- meet a need
- point toward a purpose
- exhibit relevant meaning
- feel satisfying
- spark a lot of enthusiasm in others.
I Can Make Creativity Happen
Nevertheless, I have found ways to set the table for creativity, so I can sit down and wait to see if any ideas show up to feast.
These ways include:
- setting forth a clear purpose for the creative ideas I’m anticipating, which could be anything from “selling breakfast cereal” to “explaining the motivation of a character,” and beyond
- sitting quietly without distractions and waiting for inspiration to hit
- avoiding other activities, such as sharpening pencils or straightening my desk (If I’m there to write, I’m there to write—and do nothing else.)
- piggybacking or building on any creative ideas that do show up, as a method of generating more ideas (Maybe the character needs money. [Yeah, that’s a good idea!] Maybe she needs it to pay for her mother’s life-saving surgery. [Yeah, that’s another good one!] Maybe she needs to borrow it from her boss. [Yeah, that could happen!] You get the idea.)
- avoiding any judgment of my creative ideas (That process comes later. For now, during the idea-generation process [part of which I described in the previous bullet], there’s no room for negativity, objections, rejections, or rebuffs of any kind.)
I understand that I am very lucky to have some kind of a creativity muscle in me that has performed so well so far. I recognize that many people feel they don’t have one. I hope they are wrong. In fact, I am pretty sure they are wrong.
In my view and experience, most people of average or better intelligence can tap into a wellspring of creativity if only they have the courage to try and the techniques to support their creative efforts.
I Can Exhaust My Creativity
If you will join me in considering creativity to be much like athleticism, as in the metaphor of my having a creative muscle, you will readily see that every creative effort I make is going to require a commensurate effort at recuperation. I breathe in, I breathe out. I exert, I rest. I strain my brain, and then I make an attempt to soothe my brain.
What’s more, as with athletes, the quality of my performance as a creative person has exhibited good seasons and bad seasons, good days and bad days, even good times of day and bad times of day. There are periods when the ideas come thick and fast, then other periods when I have nothing creative to contribute. Of course, there are many periods that fall in between these extremes.
Just like an artesian well that brings fresh water from hidden sources, my flow of creativity seems to exhibit its own pace. I have never tried to plug it up, but I imagine if I did the urge to be creative would build up pressure until it would overflow.
I have occasionally tried to drain my creativity too much, and I have then found myself in a period where my creativity ran dry. Fortunately, this has lasted only for a relatively short period of time. But I have known people who have come to the end of their creativity.
It seems sensible that the creative juices can thin out and even dry up as the creative person ages—not always, of course, but often enough to warrant notice. In the same way that athletes lose a step in the latter part of their careers, creative professionals may similarly find themselves coming up with fewer or weaker ideas. I honestly don’t know if this is happening to me. So far, I don’t perceive any such changes. But if and when it begins to happen, I’m hoping I’ll accept the changes with grace.
You Can Find and Nurture Patterns of Creativity
All of these attributes of the creative flow lead to an inescapable reality: creativity exhibits patterns. I have mine. I would expect that you have yours.
If you can chart and understand these patterns, you have a fighting chance to nurture them. This will allow you to increase both the total amount of creativity you generate over your lifetime as well as your ability to direct your creativity when and where needed in hopes of accomplishing specific tasks and meeting specific goals.
I’m not telling you what your patterns of creativity might be. I’m merely encouraging you to expect that your creativity muscle is probably subject to one or more patterns, with highs and lows, strengths and weaknesses, good and bad periods, and the like. Look for them, and make use of them so you can more fully benefit from the creative flow that emanates from somewhere inside you.
Robert Moskowitz is an award-winning independent professional writer who has written and sold millions of words in just about every format over five decades. He instinctively sees the big pictures, breaks each one down into coherent slices, meaningfully prioritizes and sequences those slices, and then executes the tasks inherent in each slice in very productive ways. Put more simply, Robert knows how to succeed as an independent writer, covering all the bases from soliciting assignments to delivering polished work, from pricing jobs to budgeting and managing personal finances, from organizing a conducive office environment to establishing and following sensible guidelines regarding life, work, and productivity. Having done all this, and having paid attention to how he did it, Robert is now in a position to pass along what he knows to others.
Kristen Fischer is a copywriter and journalist living at the Jersey Shore. She worked as a reporter and copyeditor for Gannett before launching her full-time freelance business in 2005. Her work has been published in Parents, New Jersey Monthly, Prevention, Woman’s Day, SheKnows, and Healthline.
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Mary Jo (“MJ”) Courchesne is the owner and principal consultant of Gryphon Publishing Consulting. A publishing veteran with more than 20 years of experience in trade, academic, and direct-response publishing, she has spent nearly two decades specializing in licensing, subsidiary rights, and permissions. MJ is a frequent and polished presenter on licensing and copyright. When it comes to intellectual property, she firmly believes that everyone from authors to publishers to corporations should know their rights. To that end, MJ instructed in the George Washington University’s Masters in Publishing program for 13 years, first for 11 years as adjunct professor for a course titled Editorial Content, Rights, and Permissions and subsequently as lecturer in a course on copyright. She currently serves on the Board of Experts for the National Association of Independent Writers and Editors and is a member of the Independent Book Publishers Association and the Society of Children’s Books Writers and Illustrators. MJ has also held memberships with other publishing organizations such as the American Society of Picture Professionals and Washington Publishers.
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Greg Smith is a writing coach, editor, and publisher. He founded the Agile Writer Workshop in 2011 with the mission of finding a method to help beginning writers complete a first draft in 6 months. The Agile Writer Method is based on the writings of experts in mythology, screenwriting, psychology, and project management. His seminars on the Agile Writer Method have informed and delighted thousands of writers, scholars, and university students. Agile Writer authors have written over 50 first draft novels and 10 published novels. Greg is a developmental editor for novelists and memoirists. He also coaches authors through the self-publishing maze. Greg runs the popular Agile Readers Book Club where new writers can get a beta read from a dozen or more readers.