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There Is a “Best” Pattern for Creative Work: Find Yours

Thursday, December Post a comment

Creativity is a much-studied activity that no one truly understands. And some of what we don’t understand about it includes

  • how it occurs
  • what triggers it
  • how we can control it.

So in this post I’m intending to write entirely about my own experiences doing—and not doing—creative work.

 

Creativity Is a Flow

One of the first things I noticed about my own creativity is that it just flows out of me. I can have a creative thought in the shower, at dinner, walking along, chatting with friends, reading a book, watching TV or a film, listening to music, or even falling asleep.

I’m not really able to turn it off. I have given birth to creative thoughts in the strangest places, at the least appropriate times, and in the most difficult circumstances. Over the years, I learned to write down a lot of this stuff, because when the creative fever passes, I often can’t recall what I was thinking while I was in its throes.

 

I Can’t Force Creativity

Although creative ideas flow out of me with astounding regularity, the flow is not under my conscious control.

As I said, I’m not able to turn off my creativity, and—symmetrically enough—I’m not really able to turn on my creativity either. Although I haven’t ever tried this experiment, I’m willing to bet I can’t meet the challenge of coming up with a certain number of creative thoughts in a certain period of time.

Sure, on demand I can come up with quite a few random thoughts, and you might even be generous enough to call them “creative.” But I wouldn’t honor them with such a highfalutin rubric. Most of them will probably be silly, stupid, childish, crazy, or some combination of all four.

For me, trying to fill a quota will generally not produce creative thoughts that (as they should, in my view):

  • meet a need
  • point toward a purpose
  • exhibit relevant meaning
  • feel satisfying
  • spark a lot of enthusiasm in others.

 

I Can Make Creativity Happen

Nevertheless, I have found ways to set the table for creativity, so I can sit down and wait to see if any ideas show up to feast.

These ways include:

  • setting forth a clear purpose for the creative ideas I’m anticipating, which could be anything from “selling breakfast cereal” to “explaining the motivation of a character,” and beyond
  • sitting quietly without distractions and waiting for inspiration to hit
  • avoiding other activities, such as sharpening pencils or straightening my desk (If I’m there to write, I’m there to write—and do nothing else.)
  • piggybacking or building on any creative ideas that do show up, as a method of generating more ideas (Maybe the character needs money. [Yeah, that’s a good idea!] Maybe she needs it to pay for her mother’s life-saving surgery. [Yeah, that’s another good one!] Maybe she needs to borrow it from her boss. [Yeah, that could happen!] You get the idea.)
  • avoiding any judgment of my creative ideas (That process comes later. For now, during the idea-generation process [part of which I described in the previous bullet], there’s no room for negativity, objections, rejections, or rebuffs of any kind.)

I understand that I am very lucky to have some kind of a creativity muscle in me that has performed so well so far. I recognize that many people feel they don’t have one. I hope they are wrong. In fact, I am pretty sure they are wrong.

In my view and experience, most people of average or better intelligence can tap into a wellspring of creativity if only they have the courage to try and the techniques to support their creative efforts.

 

I Can Exhaust My Creativity

If you will join me in considering creativity to be much like athleticism, as in the metaphor of my having a creative muscle, you will readily see that every creative effort I make is going to require a commensurate effort at recuperation. I breathe in, I breathe out. I exert, I rest. I strain my brain, and then I make an attempt to soothe my brain.

What’s more, as with athletes, the quality of my performance as a creative person has exhibited good seasons and bad seasons, good days and bad days, even good times of day and bad times of day. There are periods when the ideas come thick and fast, then other periods when I have nothing creative to contribute. Of course, there are many periods that fall in between these extremes.

Just like an artesian well that brings fresh water from hidden sources, my flow of creativity seems to exhibit its own pace. I have never tried to plug it up, but I imagine if I did the urge to be creative would build up pressure until it would overflow.

I have occasionally tried to drain my creativity too much, and I have then found myself in a period where my creativity ran dry. Fortunately, this has lasted only for a relatively short period of time. But I have known people who have come to the end of their creativity.

It seems sensible that the creative juices can thin out and even dry up as the creative person ages—not always, of course, but often enough to warrant notice. In the same way that athletes lose a step in the latter part of their careers, creative professionals may similarly find themselves coming up with fewer or weaker ideas. I honestly don’t know if this is happening to me. So far, I don’t perceive any such changes. But if and when it begins to happen, I’m hoping I’ll accept the changes with grace.

 

You Can Find and Nurture Patterns of Creativity

All of these attributes of the creative flow lead to an inescapable reality: creativity exhibits patterns. I have mine. I would expect that you have yours.

If you can chart and understand these patterns, you have a fighting chance to nurture them. This will allow you to increase both the total amount of creativity you generate over your lifetime as well as your ability to direct your creativity when and where needed in hopes of accomplishing specific tasks and meeting specific goals.

I’m not telling you what your patterns of creativity might be. I’m merely encouraging you to expect that your creativity muscle is probably subject to one or more patterns, with highs and lows, strengths and weaknesses, good and bad periods, and the like. Look for them, and make use of them so you can more fully benefit from the creative flow that emanates from somewhere inside you.

 

Robert Moskowitz is an award-winning independent professional writer who has written and sold millions of words in just about every format over five decades. He instinctively sees the big pictures, breaks each one down into coherent slices, meaningfully prioritizes and sequences those slices, and then executes the tasks inherent in each slice in very productive ways. Put more simply, Robert knows how to succeed as an independent writer, covering all the bases from soliciting assignments to delivering polished work, from pricing jobs to budgeting and managing personal finances, from organizing a conducive office environment to establishing and following sensible guidelines regarding life, work, and productivity. Having done all this, and having paid attention to how he did it, Robert is now in a position to pass along what he knows to others.

Categories: Robert Moskowitz, Writing

Blurred Lines? Know the Journo Norms

Friday, December Post a comment

We’ve all been there, scampering for sources. Somehow, they usually fall into place. For me, I always over-source, reaching out to many experts at the same time to ensure I receive comments from more than one.

But what do you do when you have too many sources? Obviously, they don’t all make the cut.

This happened to me recently. I spoke to a few people and wound up not using comments from the final interview. One source had pretty much repeated everything that everyone else said, so I left it at that. I already had plenty of material to work with.

That was fine, until the source’s media team contacted me. They were disappointed that I didn’t use his comments.

Do You Have to Publish Responses from All Your Sources?

I didn’t like the “feel” of being told they were disappointed in me. After all, I was a media reporter—I didn’t work for them.

Sadly, a lot of communications folks who work privately think that reporters do work for them. I don’t mind the occasional “let us know when this posts” message, and I try to send a link whenever I can. But they don’t get to dictate which sources we use and which we don’t.

I was very clear about this in my response. I had to explain Journalism 101 style that I can’t possibly use every source I connect with on a story. I do a lot of my less-pressing interviews via email and often get multiple sources. None have ever seemed to get upset when I didn’t use their comments—we just agreed I’d reach out in the future. (And I usually do because I save all my messages!)

Should You Share Your Work Before It’s Published?

There’s another thing that these media teams, or a source, may ask you to do that’s blurring the line. Many want to see what you’ve written so they can approve it. That happens when they push out their internal content, but it’s not supposed to when working with an outside outlet. Many newspapers and media outlets specifically tell their reporters not to share the work until it’s published. That’s just how it’s done.

If you don’t use all your sources, that’s okay. Of course, you value a source’s time, but you don’t owe it to each one to publish everything they said. There are different reasons why sources are omitted or cut during the editing process. It’s not personal.

And in the same vein, remember that it is okay when you are writing for an outlet—and preferred by most—that you not share your article, or even pieces of it with the featured source, until it’s published. I’ve had to explain to many sources that this is the norm in the industry. Some get it, some don’t. I try not to work with those who don’t. Remember, the interviewee may not have actual reporting experience. They may not “know” how things are done, as wonderful as they may be at getting you sources.

Have a source that wants to know if you’ve represented them accurately? I get it, as some are misquoted. In that case, I’ll read back something to the source to let them check it for accuracy. This is why I do a lot of interviews via email—that way, I get things in writing (though there is room for misinterpretation there too if we aren’t careful).

I hate to see journalists beat themselves up because a PR person expects them to follow the same norms as they do with corporate communications. Many journalists are trying to be the nice guy and “do the right thing,” but our norms are different. People need to understand and accept them. Journalism is not corporate communications—we are not working for a certain institution. We are working for the free press.

If they don’t, well, there are always other sources.

Kristen Fischer is a copywriter and journalist living at the Jersey Shore. She worked as a reporter and copyeditor for Gannett before launching her full-time freelance business in 2005. Her work has been published in Parents, New Jersey Monthly, Prevention, Woman’s Day, SheKnows, and Healthline.

Categories: Freelancing, Kristen Fischer, Writing

There Is No Shortcut, No Easy Way to Your Best Writing

Tuesday, December Post a comment

I’ve been writing professionally for more years than I usually care to remember, and I am still struggling to fully accept some basic truths that other professionals have been freely sharing every one of those years: There is no shortcut and no easy way forward.

Naturally lazy, and given to an “organized” frame of mind, I have been searching long and hard for a way to write great material in half the time using half the effort—without success. And I still have not given up!

In some ways, I’m like the kid looking relentlessly through the pile of horseshit because I just know it: in there somewhere must be a pony.

But I’m adult enough to realize at some level that my search for a shortcut and an easy way to write great material—totally driven by my intrinsic nature rather than by any rational probability of success—is pointless.

That’s right: In my mind, I understand I’m almost certainly not going to find what I want. So I offer you the same advice I have been getting—and hoping but failing to disprove—for many years. There is no shortcut, and there is no easy way forward.

What this reality boils down to for professional writers is that you must nail your butt to the chair and work. You must log the long hours. You must push through the tedium and the pain and the temptations of other things you could do instead. You must write long. You must write hard. You must write steadily.

Once you are willing to concede that writing professionally is not a walk in the park, you can begin to do the hard work that’s necessary to succeed at writing. As a bonus, you may also begin to see the value of other truths about the plight of the professional writer.

For example, you and your writing are separate. Writing a bad poem or a crappy song or a stupid story or a worthless novel does not make you a bad, or crappy, or stupid, or worthless person. You’re still a wonderful human being, and you must begin to recognize that a far more accurate description of what has happened is this: you have merely made one or more mistakes in your work. You can fix them, or you can leave them as milestones in your wake. Either way, you can and should keep working.

Here’s another important truth about writing professionally: that inner voice calling you bad, or crappy, or stupid, or worthless is just a voice in your head. Sure, it’s a strident, tenacious, negative voice. But it has no more direct connection to “The Truth” than you do, or than those other voices in your head.

Maybe that negative voice got planted during a misfortunate moment in your childhood. Or maybe it took root during a series of mistakes or misadventures you experienced over a period of time. Or maybe somebody intentionally inserted that negative voice into your head for some nefarious reason of their own.

It almost doesn’t matter.

Just don’t pay it any mind, or at least no more than the absolute minimum you can muster.

You might be able to get rid of that negative voice if you come in and lay on a couch five days a week and pour out your heart and soul to some therapist. But there’s probably no way you’ll ever entirely eradicate it.

So it’s more practical just to turn down the volume and credibility on that voice as best you can and get on with your writing.

A deeply spiritual teacher used to talk to me about how he had done so much hard work over such a long period of time to get rid of his ego and be one with the universe, and how whenever he began to suspect he was making some important progress on that journey, his ego would tap him on the shoulder and say “Great job!”

That’s the eternal struggle. That and the search for a short, easy pathway to your best writing.

You will never “win” either struggle.

Which leaves you with the only fruitful course of action if you want to be a professional: don’t get involved in the struggle. Just write. And then write some more. And then keep writing.

Eventually, you will strike your own form of gold. And that, I can assure you, will be its own reward.

 

Robert Moskowitz is an award-winning independent professional writer who has written and sold millions of words in just about every format over five decades. He instinctively sees the big pictures, breaks each one down into coherent slices, meaningfully prioritizes and sequences those slices, and then executes the tasks inherent in each slice in very productive ways. Put more simply, Robert knows how to succeed as an independent writer, covering all the bases from soliciting assignments to delivering polished work, from pricing jobs to budgeting and managing personal finances, from organizing a conducive office environment to establishing and following sensible guidelines regarding life, work, and productivity. Having done all this, and having paid attention to how he did it, Robert is now in a position to pass along what he knows to others.

Categories: Robert Moskowitz, Writing

The Case for the CASE Act

Friday, September Post a comment

Many people still don’t realize that copyright does not need to be formally registered with the U.S. Copyright Office to be protected by copyright law. That said, among the benefits to registration is the right to bring forth a suit for infringement, under which the rightsholder may be awarded legal fees and statutory damages.

“This is all well and good,” you think, “for large publishers. But what about me, the independent author? Surely attorney’s fees, time, and energy required to pursue such a claim would prove detrimental to my own bottom line. What then?”

Enter the CASE Act, introduced to the House by Rep. Jeffries and Rep. Marino. This legislation proposes the creation of a sort of copyright small claims tribunal (called the Copyright Claims Board), which would review claims of infringement and pass limited judgement on the cases presented. In essence, this review board would function in much of the same way as a suit brought forward in federal court, but from within the U.S. Copyright Office itself.

What are the benefits? The Copyright Claims Board would hold its hearings with written submissions or electronic hearings, and the claimants would not necessarily need to hire legal counsel to pursue a case (which would save money). Potential damages awarded would also be limited (currently, the bill is written to limit damages to $30,000), whereas federal court judgements have no set limit. Further, a hearing in front of the Copyright Claims Board would be voluntary, so either the plaintiff or the defendant can opt out of this alternative to a traditional copyright hearing in front of a judge.

Among the organizations who have vocally supported the CASE Act are the Copyright Alliance, the Authors Guild, the American Society of Media Photographers (ASMP), the Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA), the Science Fiction & Fantasy Writers Association (SFWA), the Independent Book Publishers Association (IBPA), and the Digital Media Licensing Association (DMLA).

Some “copyleft” organizations like the Electronic Frontier Foundation (EFF) have suggested that the creation of the Copyright Claims Board would result in frivolous copyright infringement suits. However, given the opt-in nature of the board, it seems highly unlikely for copyright trolls to come out of the woodwork. Others worry that the CASE Act doesn’t allow for ample appeals or would still benefit large companies more than an individual creator due to the opt-out ability for either party.

The CASE Act easily passed the House with bipartisan support last fall but has been on hold in the Senate due to the lone objection of Oregon Senator Wyden. Wyden’s hold on the bill means that the bill will not come up for a vote on the floor unless other senators force it to come to the floor, which will force Wyden to articulate his objections to the bill, and those supporting the bill to likewise explain their views. Senators Kennedy and Durbin have been spearheading the negotiations with Wyden on the bill, and although progress has been made on both sides (including further limits on damage claims and other clarifying definitions), the bill still remains on hold.

That said, it appears that the CASE Act will come up for a vote in the next few weeks. As an author with your own copyrightable materials to protect, I encourage you to read up on the CASE Act and contact your senators to take action when the bill ultimately comes to the floor.

 

Links for further reading:

CASE Act legislation (you can subscribe for updates at this link as well)

Opinion: Senate Holds Should Not Be Dead Ends

House Approves Contentious Copyright Bill

Copyright Alliance handy form in support of the CASE Act

 

Legal note: This article is provided as educational reference material only and does not constitute formal legal advice. You should consult your own legal counsel to determine whether any of this material is appropriate for your needs.

 

Mary Jo (“MJ”) Courchesne is the owner and principal consultant of Gryphon Publishing Consulting. A publishing veteran with more than 20 years of experience in trade, academic, and direct-response publishing, she has spent nearly two decades specializing in licensing, subsidiary rights, and permissions. MJ is a frequent and polished presenter on licensing and copyright. When it comes to intellectual property, she firmly believes that everyone from authors to publishers to corporations should know their rights. To that end, MJ instructed in the George Washington University’s Masters in Publishing program for 13 years, first for 11 years as adjunct professor for a course titled Editorial Content, Rights, and Permissions and subsequently as lecturer in a course on copyright. She currently serves on the Board of Experts for the National Association of Independent Writers and Editors and is a member of the Independent Book Publishers Association and the Society of Children’s Books Writers and Illustrators. MJ has also held memberships with other publishing organizations such as the American Society of Picture Professionals and Washington Publishers.

Categories: Copyright, MJ Courchesne, Writing

How to Meet Every Deadline

Wednesday, August Post a comment

As a professional, you make explicit commitments to every client you accept. Chief among these is your commitment to deliver your work-product on time.

You and your client may differ on matters of taste, opinion, values, payment, and more. But there is no room for disagreement as to deadlines. If you promise to deliver your work on the first of the month, delivering it any later than the first of the month is a major violation of your professionalism and your commitment.

With professional deadlines so important, here are some techniques to help you meet every delivery date to which you commit.

 

Plan Your Work

Some creative work, and some creative people, are not amenable to planning. If the work is too loosely defined, you may not be ready to plan what you’re going to create, how you’re going to create it, or even what tools you’re going to need to complete the project. If you need the Muse to rev up your creative engine, it’s improbable that you can schedule a creative work session for any particular time, such as 10 am next Tuesday.

Nevertheless, you can strive to make some progress toward completing the work, even if that progress is merely to do some preliminary thinking and feeling about where you want the project to go.

As you firm up your thoughts and feelings about the creative goal, you can usually begin to flesh out a more practical plan that specifies the tools you’ll need, the hours you’ll spend, the steps you’ll need to complete the project, the sequence in which you’ll want to complete the steps, and so forth.

Not everyone wants or needs a plan for every creative project, but it’s often a good idea to have one because it helps you focus, recognize your next step toward your goal, and appreciate the work and the steps you’ve already accomplished.

 

Work Your Plan

Many people say, “If you’re failing to plan, you’re planning to fail.” That’s mostly true, as far as it goes. But if you want to meet your deadlines, it’s equally important to work your plan once you have it. Otherwise, what’s the point of planning?

As I’ve learned from my son, a plan need not be frozen in place. It’s okay to revise your plan in light of new information or new developments. But a willingness to revise a plan when and as needed does not invalidate the importance of having a plan in the first place.

Think of a plan as a roadmap. It gives you the advantage of knowing the lay of the land, where you’ve been, and where you’re heading. It lets you know where you are in relation to your goal, and it helps you identify your next step in making progress toward it. With all of these advantages, the roadmap doesn’t prevent you from taking excursions off the main route, or staying longer at some waypoint that attracts your interest or demands your attention.

In terms of deadlines, your plan helps you recognize how much more work remains in the project you’re trying to complete and helps you calculate how many hours of effort that work is likely to require.

Without a plan, your next deadline can loom up suddenly out of the darkness and slip on past you before you can deal with it effectively.

However, if your plan shows that you have, for example, 100 hours until a deadline, and your plan helps you estimate that you need to put in 50 more hours of work before then, you’d have to be the opposite of a professional to let that deadline slip past you.

 

Work in Sync with Your Natural Patterns

As I’ve discussed in a previous post, creativity is a flow that almost always exhibits patterns you can follow to generate more and better work.

The basic idea is to recognize and sometimes even anticipate, based on your creative history, the dates and times you’re likely to be doing your best work—and your worst. This can help you select which project to pursue during upcoming periods of prime creativity and which projects you can afford to kick down the road a while longer.

 

Allow Extra Time in Case of Work Problems and Delays

Let’s go back to that hypothetical from above where you had 100 hours remaining in which to complete 50 hours of creative work. Hypothetically, any professional worthy of the name can meet that deadline.

But in the real world, there are unpredictable variables that can turn those 50 hours of remaining work into 75 hours, and can eat into those 100 hours of available time until there are only 50 hours of actual working time left. In other words, completing a project in time to meet a deadline can be far more difficult than you anticipate.

That’s why a professional interested in meeting deadlines does not schedule work too tightly, with too little room for delays and errors. A novice or amateur may be proud of finishing a project an hour before it’s due. But the prudent, experienced professional plans to finish a day, maybe even a week, in advance of the deadline. This way, when delays crop up—as they very often do—the seasoned professional still has a reasonable possibility of meeting the deadline.

 

Learn to More Accurately Estimate Your Time Requirements

Much of this discussion on meeting deadlines has involved estimating time requirements. Obviously, if your estimates are overly optimistic, you’ll run the risk of missing some deadlines that you might have met had you estimated more accurately.

For this reason, accurately estimating time requirements for a project’s remaining work is a valuable tool in meeting deadlines.

One of the best ways to learn to more accurately estimate how much time a project will require is to log the time you spend, and later review those logs to learn from your own experiences.

Your time estimates will naturally become more accurate as you gain professional experience. But keeping and reviewing a time log will significantly shorten your learning curve.

The main point here is simple: The ability to set and meet deadlines without stressing yourself to the breaking point is a critically important tool in the professional writer’s toolkit. I’ve seen lots of professionals sharpen their deadline-meeting skills to better match the increasing scope of their projects, and the prestige and importance of their professional challenges. You can do this, too.

 

Robert Moskowitz is an award-winning independent professional writer who has written and sold millions of words in just about every format over five decades. He instinctively sees the big pictures, breaks each one down into coherent slices, meaningfully prioritizes and sequences those slices, and then executes the tasks inherent in each slice in very productive ways. Put more simply, Robert knows how to succeed as an independent writer, covering all the bases from soliciting assignments to delivering polished work, from pricing jobs to budgeting and managing personal finances, from organizing a conducive office environment to establishing and following sensible guidelines regarding life, work, and productivity. Having done all this, and having paid attention to how he did it, Robert is now in a position to pass along what he knows to others.

Categories: Freelancing, Robert Moskowitz, Writing

Should We Capitalize ‘Black’? Publications Should Be Talking About It

Sunday, June Post a comment

Many publications have decided recently to capitalize the racial identifier Black. This is a perfect time to review this internal style question.

In the wake of nationwide protests over police brutality and racial disparity, prominent publications have adopted capital Black to refer to people of color who trace their roots to Africa. Among them are The Los Angeles Times, NBC News, The San Diego Union-Tribune, and the Gannett newspaper chain, including USA Today. They join the Boston Globe and Seattle Times, which made the change several months ago.

The descriptive term has traditionally not been capitalized, just as white has been lowercase to refer to lighter-skinned people who trace their roots to Europe. The Chicago Manual of Style points out that “terms such as black and white, when referring to ethnicity, are usually lowercased unless a particular author or publisher prefers otherwise.” In contrast, the Publication Manual of the American Psychological Association has long called for capitalizing racial designations.

The Associated Press Stylebook goes with lowercase for descriptive terms regarding race. But AP Stylebook editors are gauging the mood. In answers to Ask the Editor queries at apstylebook.com, the editors write: “We continue to discuss the question, as we have been for some time. Some black people believe strongly that the term should be capitalized. Some black people believe strongly that it shouldn’t be capitalized. There also are other considerations, such as how to handle white. In-depth study and discussions continue.”

The argument for uppercase has been that the word identifies a distinctive group of people and should follow the pattern of other racial or ethnic identifiers, such as Asian and Latino. But other racial or ethnic identifiers are based on geographic location or language, which are generally capitalized. The terms black and white are vaguely descriptive and are not based on location or language. Linguistically, the general trend is toward lowercasing words as they become more widely used. To capitalize Black goes against this pattern.

One issue with capitalizing Black is what do we do with White? Some argue that the latter is not as distinctive as a self-identified group, except perhaps among a few racists who are militant in their identity. But leaving white lowercase risks presenting one race as the norm. Writing on March 23 on the website of the Center for the Study of Social Policy, Ann Thuy Nguyen and Maya Pendleton argue that “to not name ‘White’ as a race is, in fact, an anti-Black act which frames Whiteness as both neutral and the standard.”

Looking to precedent

There is a strong precedent for capitalization that can provide us guidance now, a century later. The Spanish and Portuguese word for the color black was adopted in American English as a racial term and was commonly written lowercase. In the late 19th and early 20th centuries, writers and activists—including W.E.B. Du Bois—campaigned for Negro to be capitalized. In 1929, Du Bois told the editors of Encyclopedia Britannica that he considered “the use of a small letter for the name of twelve million Americans and two hundred million human beings a personal insult.” There are now 44 million Americans and more than a billion people worldwide who have ancestral ties to Africa.

In grappling with this decision, publications also might look to the New York Times in 1930, which acknowledged it was late to capitalization when it decided to uppercase Negro, joining “many of the leading Southern newspapers as well as most of the Northern in according this recognition.” In a small announcement of the change in the March 7, 1930, New York Times editorial page, the editors wrote: “In our ‘style book,’ ‘Negro’ is now added to the list of words to be capitalized. It is not merely a typographical change; it is an act in recognition of racial self-respect for those who have been for generations in ‘the lower case.’”

In the 1960s, the word Negro began to fall out of favor, to the point of now being considered an offensive throwback. It was spoken by Martin Luther King Jr. in his 1963 “I Have a Dream” speech, but James Brown helped hasten the reclamation of black when he sang “Say It Loud, I’m Black and I’m Proud” in 1968. Only recently has African American (with or without a hyphen) become a commonly used term, but it has had a mixed reception.

Looking for guidance

News organizations and other publications look to the AP Stylebook and other big style guides for leadership on social, political, and cultural language trends. The AP Stylebook likes to reflect the norm rather than push cultural change, but it has demonstrated an awareness of what writer Karen Yin calls conscious style—favoring words that acknowledge underrepresented communities and avoiding words that disparage or belittle. Yin, creator of the Conscious Style Guide, suggested in 2017 that publications not wait for the big style guides to change because the big style guides will change when they see publications adopting the capital B.

Yin also suggests that Black-focused magazines can show the way.

“If your editorial directive is to call people what they want to be called—including names, pronouns, and labels—then look to Black media outlets like Ebony and Essence for accepted usage and avoid overriding their terminology,” she wrote.

Arguments about linguistic trends and descriptive vs. nominal uses seem petty in the face of the real, often violent inequality in American society. And capitalizing Black now might seem reactionary or an emotional response. But as is usually the case, the right time to engage in the discussion is now.

Mark Allen is an editor, writer, and teacher focused on helping people communicate with clarity and honesty. He has trained hundreds of editors and writers on a variety of topics, including the latest and most important elements in the Associated Press Stylebook and the Chicago Manual of Style. Mark has led conversations about copyediting and writing at conferences and workshops in Detroit, St. Louis, Las Vegas, New Orleans, Philadelphia, Portland, Columbus, Chicago, Pittsburgh, New York City, and York, England. He was the first freelancer elected to the executive board of ACES: The Society for Editing, and Mark currently teaches advanced copyediting for UC San Diego Extension’s copyediting certificate program.

Categories: Mark Allen, Style Guides, Style Manuals, Writing

Public Library Shuns Writer

Saturday, May Post a comment

From Publishers’ Weekly:

“YA author Julia Watts has been removed from the slate of authors participating in LitUp, a teen literary festival sponsored by the Knox County (Tenn.) Public Library that was inspired by a teen book festival of the same name launched last year in the Kansas City area. Knoxville’s inaugural LitUp festival is scheduled to take place on October 13 with a full day of programming, including appearances by 10 YA authors, a mix of regional and national names.

“According to Watts, a local indie bookseller who is involved in the LitUp festival’s planning asked her in July to be one of its featured authors. ‘My name and photo went up on the website,’ she said. Last Friday, however, that same bookseller called Watts to tell her that she was no longer slated to appear, as, after Googling her name, a member of the organizing committee had expressed concerns that she has also written erotica.”

I’ve seen this before. When a public organization or non-profit decides they don’t like what an author has written, they withdraw support. In this case, Julia Watts is in every way a “legitimate” writer. While she’s written erotica (which is essentially pornography in print), she was not presenting that content. She was presenting her traditionally published YA/LGBTQ fiction.

This is a case of confusing the author and the art. There is no law against writing pornography. Generally speaking, there is a difference between erotic romance and erotica.

While I don’t allow erotica in my workshops (I tell the writers no worse than R-rated content, please), I have never turned an author away for their content. I wonder if this library would have turned Shel Silversteen away for writing for Playboy? I certainly think not.

Shunning authors for any reason is unacceptable. Content does not maketh the man*. If an author has a catalog that includes works that are essentially illegal, that is one thing. But shunning an author for artistic expression is the worst form of censorship.

Read More at Pubisher’s Weekly.

* I hope you will forgive my appropriation of the cliché and its associated gender bias.

Some Definitions

Erotic romance, according to a definition from the Romance Writers of America, refers to “novels in which strong, often explicit, sexual interaction is an inherent part of the love story, character growth, and relationship development and could not be removed without damaging the storyline.”

And erotica? “Erotica is just people doing it,” says Cordelia Logan, who has written 19 stories under five pen names and is beginning to focus on BDSM. (To maintain privacy, she declined to reveal her pseudonyms.) “[Characters] are having sex in interesting ways and with interesting people,” she says. “There’s not a lot of character development. The plot revolves around how these people are going to do it, and what’s getting in the way.”

 

Greg Smith is a writing coach, editor, and publisher. He founded the Agile Writer Workshop in 2011 with the mission of finding a method to help beginning writers complete a first draft in 6 months. The Agile Writer Method is based on the writings of experts in mythology, screenwriting, psychology, and project management. His seminars on the Agile Writer Method have informed and delighted thousands of writers, scholars, and university students. Agile Writer authors have written over 50 first draft novels and 10 published novels. Greg is a developmental editor for novelists and memoirists. He also coaches authors through the self-publishing maze. Greg runs the popular Agile Readers Book Club where new writers can get a beta read from a dozen or more readers.

Categories: Greg Smith, Writing

The More Unique and Popular You Are, the More Your Compensation

Sunday, April Post a comment

How much does a writer for your local advertising weekly earn? How much does J.K. Rowling earn?

What’s the reason for the difference?

In my view, there are primarily two reasons.

First, popularity. A lot more people read Rowling than the advertising weekly. It’s only natural she earns more.

The second reason is a little more esoteric: uniqueness. Almost anyone who can string 50 words together can write for the advertiser. Only Rowling was able to deliver more Harry Potter.

If you think about it, this same paradigm is pretty much true of other career paths:

  • Unique and popular musicians earn more than cover bands.
  • Unique and popular actors earn more than extras.
  • Unique and popular visual artists earn more than those who only copy the Great Masters.
  • Unique and popular historians earn more than high school history teachers.

And so forth.

Let’s be clear here: I’m not telling you what to write. I’ve worked with lots of people and I’ve never told any of them what to work on next. I’m just saying that if I like a certain kind of material, and I can get similar material from a hundred or a thousand different writers, I’m going to pay relatively little for the next installment of that material.

I’m going to pay a lot more for the next installment of material I can get only from one writer.

Is this just another argument for you to find and cultivate your own voice? Absolutely. That’s one of the main reasons I encourage you to strive toward becoming the best version of your creative self that you possibly can be.

Is this another hurdle on the road to success that you have to leap? It doesn’t have to be. Many people I’ve worked with start out fearful that finding and developing their unique voice is a terrible obstacle that’s difficult to overcome. As I’ve coached, mentored, and counseled them, I’ve helped them recognize that it’s really an opportunity. In fact, it’s a privilege and an opportunity.

 

Robert Moskowitz is an award-winning independent professional writer who has written and sold millions of words in just about every format over five decades. He instinctively sees the big pictures, breaks each one down into coherent slices, meaningfully prioritizes and sequences those slices, and then executes the tasks inherent in each slice in very productive ways. Put more simply, Robert knows how to succeed as an independent writer, covering all the bases from soliciting assignments to delivering polished work, from pricing jobs to budgeting and managing personal finances, from organizing a conducive office environment to establishing and following sensible guidelines regarding life, work, and productivity. Having done all this, and having paid attention to how he did it, Robert is now in a position to pass along what he knows to others.

Categories: Business, Robert Moskowitz, Writing

Keep Your Creativity and Your Business Separate

Sunday, April Post a comment

One of the biggest mistakes that a creative professional can make is to blur the line between creative efforts and business efforts. You don’t expect a doctor to diagnose every person she meets. You don’t expect an auto mechanic to tune up every engine she encounters. You don’t expect a musician to sing every line she utters and never talk.

In the same way, you shouldn’t expect yourself to bring your creativity to every business task you tackle.

 

It’s Just Business, Not Personal

The brightest line between business and creative activities demarcates the simple fact that lots of people can do business, but only you can do your creative work. That’s why it’s important you learn to recognize when you are doing business, and when you are creating, and that you intentionally bring different traits and skillsets to each of these two categories of activity.

 

When to Wear Your Creative Hat

Obviously, you’ll want to wear your creative hat when you are fulfilling a creative impulse, or a creative contract. This includes the times when you are actually working, but also such times as when you are

  • planning the work
  • contemplating the work
  • researching or investigating the work
  • gearing up for the work
  • polishing the work.

These are among the times when you’ll be drawing on your professional training and experience, tapping into your innate creative resources, and generally letting rip your creative powers. You’ll be in or near—or trying to achieve—a state of flow. You’ll be making your own professional choices and decisions. You’ll be enjoying yourself in what will often become a peak experience.

During these times, you need not—and should not—be thinking about business considerations.

 

When to Wear Your Business Hat

But at other times, you’ll want to doff your creative hat and put on that more practical, more hard-headed, more logical and material hat that denotes your emphasis on a business frame of mind.

When you wear your business hat, you’ll almost pretend that your creative side belongs to another person. You’ll stop trying to solve problems in new ways, stop trying to send a message or deliver meaning to an audience, stop trying to draw on those creative talents and innovative ideas that others just don’t have.

Instead, you’ll put into practice some basic, simple functions that reflect a well-defined collection of black-and-white guidelines and practical policies that have been shown to maximize your level of success in the world of business.

These include times when you are

  • pricing
  • billing
  • collecting
  • marketing
  • negotiating

Let’s take a closer look at each of these, in turn.

 

Pricing

As a professional writer, you produce output. This output is worth money. How much money it’s worth depends to a large extent on the value you set for it, and your determination in sticking to that valuation.

Pricing is a purely business function that depends primarily on how much supply you can deliver, how much demand there is for your output, and what range of values the market allows for your work.

For example, if you can crank out a professional-quality piece of work in a day, you’ll probably be satisfied to take less for it than if the same work takes you a week, a month, or a year. What’s more, if you can find only one buyer for your work, you’ll probably be forced to take less for whatever you write than if 25 buyers are clamoring for everything you can produce.

In the same way, the market sets a range of prices for your work based on the number of suppliers, the number of demanders, and other key market factors.

To illustrate: if your competition charges $5,000 to $10,000 for a certain kind of written item, you’ll probably be hard pressed to get $20,000 for something similar that you generate. But you’d almost certainly have an easy time getting $2,000 for it. Pretty much the same situation obtains for work that falls into all different price ranges.

Given all this, the Holy Grail of pricing professional work is to find the price that brings you the most money. This could entail selling lots of material at relatively low prices, selling very few pieces at very high prices, or—for most of us—selling many pieces at prices well within the range established by many other professional writers.

Setting a price entails very little creativity. It is much more like practical experimentation. If buyers are reluctant to accept your price, that’s a signal it may be too high. If buyers snap up your work, that’s a signal you may be pricing it too low. For most of us, the goal is usually to find the “Goldilocks” price that’s just right.

 

Billing

As a professional writer, you ask for money for your work. This entails not only setting a price, but drawing up an invoice of some kind that states the item you are selling, the buyer of it, and the price you’ve established for the work, along with any relevant conditions such as rights or royalties.

You might also establish other conditions, such as how long you’re giving the buyer to pay, how the money is to be paid, and so forth. Billing also entails communicating this information to your buyer. There’s little or no creativity involved in this work, yet it’s important to do it well, on a timely basis, and to keep track of who you have billed for what.

 

Collecting

As a professional writer, pricing and billing are only two of the business tasks you’ll need to accomplish in order to receive payment for your work. Collecting is perhaps most important, because without the act of collecting the money you’ve asked for through pricing and billing—particularly when buyers are slow to respond to your routine billing efforts—you may never get paid.

Collecting begins with checking the bills you have sent out and determining your next action on each of them. For relatively fresh bills you’ve just sent out, you’ll probably decide to wait and do nothing extra.

But as a particular bill ages, there will come a time when you’ll want to consider contacting the buyer to see how far along she is in paying your bill, then later perhaps sending the same bill again as a reminder that you’re still waiting to get paid, and eventually taking more drastic steps. These might include cutting off any further deliveries of your work, charging interest on the unpaid balance, asking a professional collector to go and get your money, or taking the buyer to court.

I don’t see any need for creativity here. Do you?

 

Marketing

As a professional writer, you’re interested in selling your work. Naturally, you can’t sell unless you can find buyers, which automatically brings you into the realm of marketing.

While there may be some creativity involved in marketing efforts, you don’t need to expend any of your own creativity in this area. Very intelligent and creative people have spent many years developing lots of interesting and effective ways to find buyers and to persuade them to buy. All you have to do is study the world of marketing and emulate what the most effective marketers do.

Marketing itself is beyond the scope of this article. But it’s well within my scope to suggest that you include marketing as a prominent part of what you do when you’re wearing your business hat.

 

Negotiating

As a professional writer, you’ll regularly be making deals with buyers who want to obtain some of your work. As soon as someone expresses interest, you’re a denizen of the world of negotiation. You’ll want to reach an agreement with each buyer on the terms of each purchase, including your obligations to the buyer and the buyer’s obligations to you.

Although there are some industry standards for the sale of professional writing, there remains a great deal of latitude within the areas of rights, promises, remedies for broken promises, deadlines, parameters of the work you’re selling, and more.

As with marketing, you don’t need to invent any negotiation techniques. Simply study and learn what the best negotiators do, and add those skills and behaviors to the repertoire you draw on when you’re wearing your business hat.

 

Networking

As a professional writer, relationships are frequently central to your success. Relationships bring you opportunities to sell your work, to learn new skills, to expand your creative powers, and more. These relationships have to be started and cultivated, which is precisely where networking becomes important.

As with marketing and negotiating, there’s little advantage to you expending your creative energy on developing new and better ways to network. Simply recognize the need for it and use the well-established best practices of networking, which you should do on a regular basis. This is an important task for the times you’re wearing your business hat, and you should consider it so.

Over the years, I’ve found great pleasure in watching talented writers grow from timid souls who feel that the business side of our profession is not their cup of tea to marveling at the raw power and financial benefits these same writers can produce by putting a little elbow grease into the mechanics of business, without ever compromising their inborn creative capacities.

 

Robert Moskowitz is an award-winning independent professional writer who has written and sold millions of words in just about every format over five decades. He instinctively sees the big pictures, breaks each one down into coherent slices, meaningfully prioritizes and sequences those slices, and then executes the tasks inherent in each slice in very productive ways. Put more simply, Robert knows how to succeed as an independent writer, covering all the bases from soliciting assignments to delivering polished work, from pricing jobs to budgeting and managing personal finances, from organizing a conducive office environment to establishing and following sensible guidelines regarding life, work, and productivity. Having done all this, and having paid attention to how he did it, Robert is now in a position to pass along what he knows to others.

Categories: Business, Robert Moskowitz, Writing

Negotiating Techniques for Writers

Wednesday, April Post a comment

You can’t negotiate your birthday. But pretty much everything else is susceptible to discussion and change, provided you’re open to such a conversation and you know how to proceed.

 

What Is Negotiation?

Negotiation is very simply a method people of good will often use to discuss their differences of opinion or choice and—under certain circumstances—to determine a way forward that all parties are willing to accept.

Since (as a writer) you generally have little or no power over your subjects, your sources, your collaborators, your publishers, your clients, or anyone else involved in your professional projects, negotiation is one of the primary tools you have available to try to produce the outcomes you want.

While negotiation sometimes produces a deal that’s far less advantageous than you may have hoped, it can also produce an acceptable deal in a situation that at some point seemed hopeless.

 

Important Notes

Fundamentally, negotiation is the process of reaching an agreeable way forward (often through compromise or consensus, two very different things) without the use of force. In other words, when we negotiate, we all choose to participate and we all choose to abide by the result. If one party needs or uses force to get another party to comply, it’s no longer negotiation.

Negotiation works only among people of good will. If you’re dealing with someone who isn’t willing to be fair or isn’t willing to abide by a negotiated agreement, there’s no point in trying to negotiate.

Just for the record: I doubt I can motivate you in this short article to want to negotiate for more than you think you deserve, but I know for certain I can help you—as I have helped many others—improve your chances of getting all you want through negotiation.

 

How Do You Start Negotiating?

The best way to begin negotiating is for both sides to make a plain statement of what they want. In the best-case scenario, there may be no need for negotiation because each side wants something the other side can easily and willingly provide.

If there are important differences in desired outcomes, and also a willingness to negotiate, it’s helpful for each side to supplement their plain statement of what they want by specifying more detailed “must haves” and “would like to haves” in rank order.

In other words, if I make a plain statement that I want you to write a million words for $100, maybe I will supplement that with a “must have” of half a million words rather than a million. If you make a plain statement that you want a million dollars for a million words, maybe you will supplement that with a “must have” of half a million dollars.

Now we’re getting somewhere, because if we both feel okay with these fall back positions, there’s a neat and natural point of agreement: I’ll be willing to pay half a million dollars and you’ll be willing to write half a million words.

The negotiation is complete. Congratulations.

But if there is no immediately neat and natural point of agreement, we can nevertheless continue to negotiate our way through our differences, which can fruitfully be viewed as some combination of obstacles and resistance.

 

How Do You Negotiate Through Obstacles and Resistance?

Obstacles are best thought of as relatively non-negotiable differences in the agendas and goals of the negotiating parties. I need to get half a million words. You need to get half a million dollars. As the negotiation continues, we may find ways to get past those obstacles or ways to accept those obstacles and move on.

Resistance is best thought of as a relatively negotiable difference in the agendas and goals of the negotiating parties. For example, I may be resistant to working with a writer I don’t know very well, particularly if I’m asked to pay an advance. You may be resistant to working on a project without getting half the payment up front, particularly if you’re working for a client whose track record on payments you can’t ascertain. We are far apart, but we may be able to negotiate through these points of resistance.

One of the first steps in completing a successful negotiation is to establish and build a relationship of trust with the other party. You can start doing this, even during preliminary phases of the negotiation, by such actions as

  • talking on the phone or in person and getting to know more about each other
  • making and keeping commitments, such as to exchange documents or share information
  • asking for and giving personal or professional references from reliable people
  • negotiating the small stuff, such as the meeting place for the serious negotiations, the shape of the negotiating table, and the number and qualifications of other people who will be in the room for the negotiations
  • fully and honestly stating what you want, what you must have, and what you would like to have from the negotiation.

 

An important aspect of negotiation is to be clear about your own bottom line. For example, if you are absolutely dead set on not writing a word until you have received some money in advance, then you will find it easier to cut through the chatter and understand whether the negotiation is advancing or at a standstill.

This kind of clarity helps the negotiations in three ways:

  • Your clarity helps you understand in detail what you must have from this negotiation, and it saves you the time and trouble of negotiating further once it’s clear you’re not going to get it.
  • Your clarity helps communicate your must haves to the other party and—more often than you might suspect—provides extra motivation for them to relent on some obstacle or resistance that has been standing in the way of negotiation progress.
  • Your clarity fuels a unique technique: It cues you when to  walk away from the negotiation. Physically departing from the negotiation creates an immediate sense of loss in the other party and possibly confusion, too. You’re sending a very strong message that you’re not going to agree to their demands, and this may cause them to back down and demand less.

 

The good thing about walking away is that you don’t have to mean it: there’s nothing to stop you from turning around and walking right back into the negotiations if you wish. But you’ll often find walking away is a powerful negotiating technique that can break a negotiation log jam.

Another proven negotiating technique is simple compromise. You want a million dollars, but you’ll accept half a million. I want a million words, but I can make do with half a million. Let’s compromise on three quarters of a million—both words and dollars. “Let’s meet in the middle” is a rallying cry that has forged acceptable ways forward through what many have perceived as negotiation dead ends. Offered judiciously, a compromise can exert great power.

Perhaps the most important technique that helps in negotiating a satisfactory way forward is to listen carefully to the other party. You can do this by letting them talk at length, by repeating what they say back to them in different words, and by a willingness to modify your demands to accommodate some of their positions. For example, I may be insisting on a full million words, but I may also be open to you delivering those million words over a 12-month period or allowing a large number of those words to be repeated many times, effectively cutting back on the work I’m actually requiring.

I’m not going to give more examples here because that’s outside the scope of this article. But the point is simply that by actively listening to the other party and thinking hard about what they really seem to want instead of what they are literally saying, you can often find a way forward that cuts through seemingly insurmountable obstacles and resistances.

 

How Do You Complete Negotiations?

There are many techniques that top negotiators use to push through all the obstacles and resistances and to hammer out a satisfactory way forward for all parties. They can include any combination of

  • charm and charisma
  • logical argument
  • emotional persuasion
  • bartering (I’ll accept your specific terms on one item if you’ll accept my specific terms on some other item)
  • establishing a deadline for completing the negotiations
  • shortening the term of the proposed agreement (automatically making it less onerous than a longer lasting agreement)
  • calling for a “cooling off” period (temporarily halting negotiations and resuming later).

 

In addition to these, one technique I often use is to start with the least important difference and try to get it resolved, then move on to negotiating a slightly more important difference, and so on. This approach has four distinct advantages:

  • The least important item to negotiate is often the easiest to resolve. You want to write those million words on a Mac instead of the PC I asked for? Sure, no problem. Let’s move on.
  • Eliminating one item of disagreement simplifies the rest of the negotiations.
  • Resolving one item helps build additional trust and rapport between the negotiating parties.
  • Completing a discrete piece of the negotiating agenda establishes a point of common ground, effectively strengthening the parties’ emotional and practical commitments to completing the rest of the negotiation.

 

(In addition, as a writer, I just plain feel good memorializing each completed item I’m negotiating.)

Of course, there’s a lot more to successful negotiation than I can cover in this short piece. Nevertheless, I’ve found these tools and ideas generally provide writers with lasting motivation to develop their negotiating skills and use them to improve the results they’re getting as professional writers.

 

 

Robert Moskowitz is an award-winning independent professional writer who has written and sold millions of words in just about every format over five decades. He instinctively sees the big pictures, breaks each one down into coherent slices, meaningfully prioritizes and sequences those slices, and then executes the tasks inherent in each slice in very productive ways. Put more simply, Robert knows how to succeed as an independent writer, covering all the bases from soliciting assignments to delivering polished work, from pricing jobs to budgeting and managing personal finances, from organizing a conducive office environment to establishing and following sensible guidelines regarding life, work, and productivity. Having done all this, and having paid attention to how he did it, Robert is now in a position to pass along what he knows to others.

Categories: Freelancing, Robert Moskowitz, Writing

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