Your best resource to market your book is you. Reach out to the people you know and those they know. Your book will get discovered if you market your book using these 32 tools:

1. Facebook
2. LinkedIn
3. Google+
4. Twitter
5. Pinterest
6. Website
7. Email
8. Business card and name
9. Logo
10. Directories and lists to sell to
11. Your blog
12. Other bloggers
13. Skype
14. FreeConferenceCall.com
15. Texting
16. YouTube
17. Facetime
18. Webinars
19. Podcasts
20. Apps
21. FourSquare
22. AroundMeApp.com
23. TimeTrade.com
24. EmailFinder.com
25. SalesForce.com
26. Spokeo.com
27. GoToMeeting.com
28. Webex.com
29. FreeScreenSharing.com
30. SurveyMonkey.com
31. Zoomerang.com
32. KwikSurveys.com

Good luck!

Brian Feinblum is the chief marketing officer of Planned Television Arts (rebranded as Media Connect), the nation’s largest and oldest book promotions firm. Brian has worked in the promoting industry since 1989 and has worked with clients of varied professions such as magician David Copperfield and best-selling author Og Mandino.

The NBA and NFL lockouts remind me why I love sports but hate the way the pros operate. Every bailout, strike, contract negotiation, free agent signing, and stadium-naming deal reaffirms professional sports are more like corporate America. The fan or customer is an afterthought and taken for granted. If only the fans could muster the ability to override their addiction and boycott for a long enough time period to reassert who is in charge, we’d see a very different sports landscape.

In thinking about sports and how it mirrors life at times, I wonder how book publishing can mirror pro sports. What if

• Authors formed a union, like the players, and dictated terms to the publishers?
• Authors could be named to annual All-Star teams or named as Hall of Famers for their career contributions?
• Authors were applauded by a sports-arena-sized crowd?
• Authors only had a 4–5-year career the way most athletes do?
• Authors wore uniforms and sold merchandise with their name on it?
• Books had sponsors and advertisers filling every other page?
• There were daily television casts dedicated to books the way networks cover sports?
• There were statistical data to rate an author’s book, other than total sales, similar to all the stats used to rate players and teams?
• People booed authors at a signing the way fans curse at ballplayers from the stands?
• Celebrity gossip columnists kept track of which publishers and editors are sleeping around the way they track the conquests of athletes?
• An annual awards show for authors was televised like the Oscars, Emmys, and Grammys?

The truth is authors are not treated like star athletes, celebrities, or politicians. They struggle to get published, to be read, and to be appreciated. Sure, some books become best-sellers and gain some fame and small riches, but by and large, millions of gifted writers conclude the year wishing they received more media attention, more money, and a wider acceptance as a writer.

Many writers write because it’s their gift and their passion and they find reward in knowing they penned what they believe is a good book. But every writer wants the applause, the critical praise, and the validation. Some even want to change the world.

So when you watch the Super Bowl or World Series this year, imagine, just for a moment, the players on the field are writers. They are you and everyone is watching and cheering. Stand up and take a bow. It may be the only recognition you will ever get.

Brian Feinblum is the chief marketing officer of Planned Television Arts (rebranded as Media Connect), the nation’s largest and oldest book promotions firm. Brian has worked in the promoting industry since 1989 and has worked with clients of varied professions such as magician David Copperfield and best-selling author Og Mandino.

How come there aren’t any theme parks dedicated to books and publishing? I think it is a billion-dollar idea waiting to be acted upon. I am sure one day we’ll see billboards or Groupons for AmazonWorld—or maybe Barnes & Noble Land. Wouldn’t you bring your family and friends to a place that celebrates ideas and creativity, that honors the written word and free speech, and that makes reading fun?

This past week I had the pleasure of taking my wife and two young kids to several theme parks in Orlando. Never mind that the parks only cater to people who can afford to drop $100 per person per day and who are willing to pay for the right to then purchase overpriced food and licensed products that further promote their properties. I also paid the tourist tax (speeding ticket) for attempting to turn the 180-mile trek to Boynton Beach from the parks into a quicker excursion. We had a great time and plan to be back again—albeit with a lighter wallet.

The theme parks have the right idea—they hype their existing content and repackage it in a way that makes it appealing to all ages. If movie studios can do this, why not publishers or those in the book industry?

Books connect to everything because they are written about everything—real and imagined, past, present, and future. A theme park can show what a book looks like in different languages. It can show us how books are treated globally or culturally. It can show us how books entertain, educate, enlighten, or inspire. Books, like the Bible, can be powerful, or they can be merely thrill-seeking, like Fifty Shades of Grey. The park can reflect a diversity of thought, significance, creativity, and commercialism.

Maybe bookstores should be turned into theme parks. Then they’d become entertaining destinations and people would want to be where books are.

The publishing industry is like a play yard. It has tradition. It has many facets to explore—the legal side, the cultural side, literacy, how books influence people and societies, and how our history is preserved in books. There are millions of words in millions of books and not one theme park is dedicated to books.

We have museums dedicated to art, history, and science. We have zoos and circuses to highlight nature and animals. county fairs, championship sporting events, theme parks, amusement parks, and huge concert arenas . . . even businesses have conventions. When we think about it, most industries have a hall of fame. Yet there are no publishing theme parks.

Can’t we muster together a little bit of Trump extravagance and apply it to books and come up with a place that exceeds what is offered at the biggest palaces of fun in the world? We can! A book park could be divided into so many unique sections that highlight interesting aspects of the book industry, such as

• All-time best-sellers
• Historically-significant books
• The evolution of publishing technology
• The history of the printed word
• The future of books and all formats
• Books turned into audiobooks, TV shows, movies, plays, etc.
• How books are written
• How they are acquired, edited, packaged, sold, promoted
• Self-publishing
• E-book mania
• Era-specific books such as 18^th-century romantic poets or 1950s sci-fi
• Region-specific books such as those by or about the south
• Book-specific sections such as Catcher in the Rye or Chicken Soup for the Soul
• Author-specific sections such as the works of John Grisham or Janet Evanovich
• Genre-specific sections such as what’s new in erotic vampire thrillers or diet and fitness

Think of what can be sold:

• Food
• Games/Toys
• DVDs
• CDs
• Clothes
• Stuffed animals of book characters
• Replicas of things referenced in the books
• . . . and BOOKS!

There can be displays that include:

• Book showcases
• Videos
• Rides
• Games
• Lectures
• Readings
• Reenactments
• Workshops
• Concerts
• Tricia contests
• Historic manuscripts
• Printing presses
• E-book devices

Maybe there’d be a university on site, a special academy that is a school for writers and those who want to work in the book publishing industry.

There could be sections for adults and children. There could be sections of books highlighting industries such as automotive, gardening, or sales. There could be a hobby section, a fantasy section, a children’s section—really, you could put anything in the park as long as it relates to books. And everything connects to books.

Of course, some might say the best way to honor books is to buy and read them, share them, and live them. But imagine a place that bibliophiles can call home, a place that is part library, bookstore, e-reader, website, Disney, Vegas, Indy 500, Miss America Pageant, Mall of the Americas, Mardi Gras, and Time Square.

Take me to Book World—or write a book about such a place. Book World should exist and needs to. Books are still popular but they also are under many threats. It is not government censorship or Communism or war that threatens them. It is cultural laziness, a degraded education system, economics, and entertainment competition that puts books in danger. Book World could be a great boost for the publishing industry, while being fun for the whole family.

Brian Feinblum is the chief marketing officer of Planned Television Arts (rebranded as Media Connect), the nation’s largest and oldest book promotions firm. Brian has worked in the promoting industry since 1989 and has worked with clients of varied professions such as magician David Copperfield and best-selling author Og Mandino.

Not everyone can write a book. Not everyone can sell a product. As an entrepreneurial writer, you will need to do both—or outsource your book marketing. Do you have any of these fears that hold you back from executing a book marketing campaign?

• I don’t think I have enough resources—time and money.
• I am not sure my book is better than others.
• I don’t like to sound like I am begging.
• I don’t want to appear too pushy.
• I fear rejection.
• I am afraid I will be asked questions that I don’t know the answers to.
• I am not sure what to do to be convincing.
• I don’t like to talk to others.
• I am not confident about my appearance.
• I don’t know what to say.
• What if they don’t like me?
• What if they laugh or yell at me?

The key to conquering any fear is to acknowledge it, seek solutions, and get help. Or admit defeat and hire others to help you. Else, you will need to be content with the negative consequences that your fears tend to bring about. To overcome your book marketing fears simply jump in the water and start selling. You may just learn to swim.

Brian Feinblum is the chief marketing officer of Planned Television Arts (rebranded as Media Connect), the nation’s largest and oldest book promotions firm. Brian has worked in the promoting industry since 1989 and has worked with clients of varied professions such as magician David Copperfield and best-selling author Og Mandino.

My firm was just hired to promote the newest novel from Joseph Finder. We’ll conduct a radio tour to promote the late June publication—a spy thriller. We’ve promoted his books a number of times. What surprises me is how many people have never heard of him, although when I first started promoting him, I didn’t know of him either.

It’s interesting that someone as successful as he has been—five New York Times best-sellers with four million copies in print—can be under the radar. Then again, in a country of 310 million, it’s easy for the vast majority to not recognize best-selling authors, movie stars, politicians, Grammy-winning musicians, or leaders in major fields and industries. There is simply too much to keep track of. Plus, the top people in their given area of expertise, may “only” have tens of millions of fans—or just a few million, still leaving 250+ million people who don’t know anything about the Joseph Finders of the world.

What surprises me is if something can break through, like a Harry Potter book, and gets lots of publicity, ad support, and praise from fans, how come it doesn’t go all the way, and get into the hands of practically everyone? Is it getting to the point that our society’s interests are so varied that we can’t get the majority to like the same thing or know about the same things?

Social media may be contributing to this, to a degree. We’re fragmented. Few national discussions or centralized platforms exist. Instead, we have people tweeting and blogging to a core group of self-selected followers and we have, literally, millions of public discussions going on simultaneously but nothing to unite us. And yet it is probably social media that affords us the best chance to rally the masses to focus on specific issues, people, events, or even books.

I know that we’ll schedule a great radio tour for Joseph Finder. We’ll get him a few dozen interviews with top-tier markets and inform millions of listeners about him. Now we just need to reach the other 300 million people.

Random thought: 51% of Americans age 12 and older have profiles on Facebook, up from 8% in 2008, according to a recent Arbitron/Edison Research survey. What can you conclude from that? I’m surprised to see 49% don’t have profiles, but then again, why does this study include pre-teens? Does a kid really need a Facebook page?

I also thought about seniors who still may not be as active online as others, as well as illiterates, people who can’t afford a computer, and those who don’t speak English well. Really, that 51% number is probably more like 80% of the people who are active and contributing to society. What’s most interesting is how in just a few short years the majority of the country lives on one social networking site. That’s a lot of power and potential there, but how are we harnessing it to market books and to make the world a better place?

Also, Google is king of the search marketing industry. Over 2 million searches take place using Google every minute, according to the New York Times.

Brian Feinblum is the chief marketing officer of Planned Television Arts (rebranded as Media Connect), the nation’s largest and oldest book promotions firm. Brian has worked in the promoting industry since 1989 and has worked with clients of varied professions such as magician David Copperfield and best-selling author Og Mandino.

All creative artists want their work to be embraced by a loving public, even long after they are dead. They want to leave a legacy and to be appreciated by others. It doesn’t matter if it’s art, film, books, architecture, or other forms of creation—the desire and drive of all creators is the same.

Sure, some are ego-driven, money-hungry, fame-seekers, but all, at the heart of their efforts, want to see their work valued and to know it has inspired, enlightened, entertained, and informed others. They want to know they sparked a dialogue, provoked action, stimulated thought, and led to a change in society or impacted lives. Writers want to think that they created something not just for today or for a generation, but something everlasting and permanent.

The truth is it doesn’t work that way. Not at all.

The other day, I was in a public library helping my eight-year-old son do research for a school report he was writing for his second-grade class. While we looked for books about the Blue Iguana of the Cayman Islands (we found none), I happened upon a volume titled “Colonial History to 1877.” As I flipped through the pages of the book, I realized how much has happened in our nation’s history of nearly 237 years, and I said to my son: “You know, there will come a time when all of the history you will spend your school years learning will be taught in a day.”

Eventually, there will be little difference between 1813, 1913, or 2013, because so much history will have taken place over the years. Here’s what may happen:

• The more recent history of the present era will seem more significant and important than the distant past.
• So many more significant things will happen in the centuries to come that by the time it is 2513, to reflect on the quaint times of today will seem insignificant.
• As time goes by, the time dedicated to studying history will be replaced, in part, to be used to learn new skills that future technologies will bring about.

Our ability to record news, find facts, publish analysis, and share information will overwhelm the education system and forbid it to properly give students enough time to discuss any specific event or subject in great detail.

Every year that goes by, the amount of classroom time spent learning about history generally remains the same but the amount of time put to any one event or person shrinks because more history is created and has to be covered. History books have three decades of history and five more presidents to write about since I graduated high school in 1984.

How much longer will the school year need to be in order to properly cover future history? I calculated I spent about an hour per day in class on history—some 2,160 school hours (an hour per school day, 180 days per year, 12 years). That is about 10 hours dedicated per every year of this nation’s history. That means another 290 hours of instruction would be needed just to cover the last 29 years. What will that come to in 100 years? 1,000 years? 10,000 years?

So, I come back to my opening remarks about the lifespan of a creative artist’s work, especially books. We still read old books—the Bible, works of Socrates, Plato, Aristotle, and some ancient texts, but compared to all that has been written and published, how many books are read well beyond an author’s lifetime? Most books expire. They have a shelf-life even if they can exist forever online. Relevance, discoverability, language—all of these things doom most books.

But it does not stop us from writing as if our words will last forever. Heck, before we can think about our works being read and enjoyed a century from now, we struggle to find readers today. But we can strive to write today and hope the words live another day.

The odds of being read today are much greater than they will be even next week, when, at least 7,000 more books will have been published by traditional publishers. Write as if you’ll be read tomorrow, but hope to be read today.

Remember these words, for chances are they won’t live beyond your lifetime: Create because you reflect the truth. Create because you need an alternative to the truth. Create because you don’t know the truth. Create, to inspire greater truths.

History will tell us what really was true, if only history were complete, unbiased, and accurate. Who knows how long your words will exist, so make them count right now. If your words do their job to inspire greatness, change, and more creativity, then they will become useless and unneeded with time. They will have led a revolution that will render them obsolete. Perhaps being made obsolete is the honor to strive for.

Will your words stand the test of time?

Brian Feinblum is the chief marketing officer of Planned Television Arts (rebranded as Media Connect), the nation’s largest and oldest book promotions firm. Brian has worked in the promoting industry since 1989 and has worked with clients of varied professions such as magician David Copperfield and best-selling author Og Mandino.

The marketplace for books—whether print, digital, or audio—is clearly owned by Amazon. According to RR Bowker, as of October 1, 2012, Amazon accounts for 27% of total units sold, which is an improvement from 21% a year earlier. Barnes & Noble went from 17% to 16%. Other than these two retailers, no single company scored in the double digits. In fact, no single category of sales channel hit double digits. Here’s how the rest of the book marketplace breaks down:

• All independent bookstores, combined – 6%
• Other ebook and audio download sites – 6%
• Other e-commerce sites – 6%
• All book clubs – 5%
• Discount, closeout, and thrift stores – 5%
• Walmart – 4%
• Non-traditional bookstores – 3%
• Warehouse clubs – 3%
• Christian bookstores – 2%
• Target – 2%
• Books-A-Million – 2%
• Supermarkets – 1%
• All other means – 12%

The book marketing battlefield runs beyond bookstores or e-commerce sites. Books are everywhere and nowhere. But however they are sold, there is no doubt that sales will always be driven by savvy book marketing and the garnering of news media coverage. Word of mouth makes a big difference but only once there is a critical mass of interest that builds up form marketing exposure. Publishers and authors will continue to identify their target readers, sell their books everywhere in every form, and market to their core readers. Promote—or perish!

Brian Feinblum is the chief marketing officer of Planned Television Arts (rebranded as Media Connect), the nation’s largest and oldest book promotions firm. Brian has worked in the promoting industry since 1989 and has worked with clients of varied professions such as magician David Copperfield and best-selling author Og Mandino.