Not everyone can write a book. Not everyone can sell a product. As an entrepreneurial writer, you will need to do both—or outsource your book marketing. Do you have any of these fears that hold you back from executing a book marketing campaign?
- I don’t think I have enough resources—time and money.
- I am not sure my book is better than others.
- I don’t like to sound like I am begging.
- I don’t want to appear too pushy.
- I fear rejection.
- I am afraid I will be asked questions that I don’t know the answers to.
- I am not sure what to do to be convincing.
- I don’t like to talk to others.
- I am not confident about my appearance.
- I don’t know what to say.
- What if they don’t like me?
- What if they laugh or yell at me?
The key to conquering any fear is to acknowledge it, seek solutions, and get help. Or admit defeat and hire others to help you. Else, you will need to be content with the negative consequences that your fears tend to bring about. To overcome your book marketing fears simply jump in the water and start selling. You may just learn to swim.
Brian Feinblum is the chief marketing officer of Planned Television Arts (rebranded as Media Connect), the nation’s largest and oldest book promotions firm. Brian has worked in the promoting industry since 1989 and has worked with clients of varied professions such as magician David Copperfield and best-selling author Og Mandino.
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