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Why I Can’t Write QuickBooks

Thursday, April Post a comment

I can add and subtract, multiply, and divide. I can balance a checkbook. I can keep track of income and expenses on a spreadsheet. I can determine sales tax and apply seller discounts. I can figure out what percentage of my gasoline costs is deductible. I can even fill out my own partnership tax forms if I have enough time.

Lots of time.

I’m talking serious clumps of uninterrupted hours.

And M&Ms.

Basic bookkeeping. Profit and loss. Cash flow. Retained earnings. All the accounting doo-dads and business jargon those QuickBooks magicians need to make business financials run smoothly. Accounting, as someone once explained, is a specialty profession; one that’s essential for all manner of banking, business, investments, and taxes. People go to college to learn its myriad aspects and intricacies. No business can expect to be successful without proper accounting. Just as no book can expect to be successful without proper writerly skills.

An accountant’s math skills are to my abilities to write, edit, and comprehend intricate prose. Those spreadsheets and percentages? Outlining, character studies, and basic plot architecture. An accountant’s Schedule K is on the same level of concentrated effort as applying APA style guides to a 425-page master’s thesis.

Just like accounting is a specialty profession, so, too, is ghostwriting.

Sure, any aspiring author can open whatever word processor strikes their fancy and clickity-clack type out enough words to rival War and Peace, but it likely won’t have the same finesse as it would if they had access to my kind of expertise. Just like a CEO absolutely can open QuickBooks and navigate the truly brain-folding double-entry system but come tax time there likely will be some missed deductions.

Luckily for those aspiring authors, ghostwriters like me love creative analysis and musical line editing. We relish literary intricacies as much as the math-heads who take delight in their accounting tasks. Not only are ghostwriting’s myriad tasks more fun than trying to figure out QuickBooks, they’re far less mind-bending, that’s for sure.

More power to those accountants. Hats off to them! I’ll just be over here with my manuscript structure and plot/character integration.

And M&Ms. Can’t forget the M&Ms.

 

Claudia Suzanne is a consummate ghostwriter/teacher, understanding what authors need in order to successfully complete their book dream, and she has a finely honed talent for communicating what she knows to her students and clients. Popularly dubbed “The Einstein of Ghostwriting,” Claudia has entertained and informed tens of thousands of writers, editors, journalists, and aspiring authors at countless writer and professional meetings, conferences, radio and BlogTalk radio broadcasts, webinars, and podcasts. Claudia was an invited expert on Penguin’s Author Solutions Expert Video series and a featured entrepreneur in Orange County Business Journal and Norwegian Business Daily. Her signature title, This Business of Books: A Complete Overview of the Industry from Concept through Sales, earned her a 2018 Author of Influence Award from Connected Women of Influence.

Categories: Business, Claudia Suzanne, Freelancing, Ghostwriting

Make Yourself a More Professional Writer

Saturday, April Post a comment

It’s a bright, sunny day. Your horse or lottery ticket just came in. Your significant other is happy and loving. You had a great breakfast and you’re feeling fine. Of course you’re in the zone where you can crank out a great story, possibly in record time, and feel just wonderful not only while you’re doing it, but also afterward.

But that’s not such an amazing triumph. Millions of people can do that.

It’s when the weather is crappy, your horse or lottery ticket came in last, your significant other is feeling difficult and dissatisfied, you burned your eggs and dropped your toast on the floor (butter side down!), and you ache all over that it takes true professionalism to crank out that same great story and feel proud of yourself for having done it, though perhaps not in record time.

Professionalism isn’t always about overcoming a mountain of obstacles, of course, but it does tend to distinguish the best writers from the rest of the pack. It also promotes a high level of self-confidence and satisfaction with your efforts and your results.

Here are some hallmarks of professional writers and how to move closer, if not all the way in, to their ranks.

 

Setting Up an Office

I’ve written on my NAIWE blog about this subject. Lots of other people have written on the same topic. Through all of these writings, the basic guidelines encourage you to do the following:

  1. Assemble the right tools
  1. Put them into an environment that’s comfortable for you
  1. Spend a lot of time there.

 

Until someone comes up with a robot that does your writing for you (and does it as well as you), there simply is no substitute for putting in many hours of concentrated time. And that’s far easier to do in an environment conducive to your work. This shows why establishing a great working space brings a tremendous boost to your professionalism.

 

Choosing Specialization vs. General Writing

Professional writers can go either way on this one: choosing to be a specialist or a generalist. Some people find their writing more valuable because they have become experts in some particular field of information that’s valuable to the audiences of a certain set of publishers. Others find their work more valuable because they have special points of view or insights (think George Carlin or Rebecca Solnit) they can apply to a wide range of subjects.

Construct and manage your professional writing trajectory to capitalize on your native talents and gifts. This way, what you tend to do naturally produces the output you can sell most easily.

But don’t feel pressured to go just one way or the other. Some people can succeed on both paths for a long while and may never need to relinquish one for the other.

 

Building Relationships with Editors

By “editors,” in this context, we mean anyone with the power (and/or money) to buy some of your work, or anyone with the responsibility to improve your work after someone else has bought it.

These are the key people you want to cultivate, befriend, and welcome into your professional world. Treat these relationships almost like you would a dating relationship with someone you think is really great. You’re looking for a close working relationship that can last a long time.

 

Getting More Writing Assignments

As you become more successful and well known, it’s easier to develop your own audience and have them transfer some of their money to you for nearly everything you write. But until you get there, professional writing involves finding publishers to pay you for completing assignments.

To simplify and speed up the process of finding publishers and winning paid assignments from them, you want to establish a system that helps you do the following:

  1. Identify publishers who are already interested in the kind of writing you want to do. You can find them through your own reading, through research into the literary marketplace, by word of mouth from friends and colleagues, even randomly by noticing who is publishing what people around you are reading.
  1. Make yourself known to such publishers, and encourage them to dialog with you. This begins with developing and regularly updating an introductory package about yourself that includes a brief rundown of your skills, professional experience, and qualifications, plus samples of your work. Have this ready in appropriate formats, and fire it off whenever you identify a publisher who might be interested in your work.
  1. Keep track of your professional contacts, including everyone you meet who might be interested in your work, everyone you’re currently working with, everyone with whom you’re dialoguing about work, and everyone you’ve pitched for new work. It should include the date of your last contact with each one, the nature and content of that contact, and a projected date when you want to contact them again (if they don’t contact you first). Regularly review this list and keep it current.

 

Re-Writing Your Text

Good writing requires re-writing. The more you go over your text to re-read it, re-think it, and re-write it as necessary, the better it will become. At a minimum, putting in extra time to revisit your work will improve your chances of finding typos, misspellings, bad punctuation, and other errors.

Beyond that, the more often you re-write, the better your chances of finding just the right thought, just the right phrase, even just the right word to elevate your writing to the highest level of which you are capable.

According to Mark Twain: “The difference between the almost right word and the right word is really a large matter—it’s the difference between the lightning bug and the lightning.”

In each piece you create, take time to include as much lightning as you can. Your writing will be more professional for it.

 

Planning for Retirement

Making money is one matter. Retaining the maximum amount of that money for when you’re done working requires entirely different skills.

While there are many nuances and bits of knowledge involved, it boils down to this:

  1. Spend less than you make.
  1. Retain the extra money.
  1. Find financial vehicles (e.g., savings accounts, certificates of deposit, stocks, bonds, options, and mutual funds) to help your savings grow.
  1. Do all this for as many years as you can.

 

Perseverance is critical. The earlier you start saving and earning compound interest, the more you’ll accumulate for retirement. For example, if you earn 1% per year on a savings of $100 per month for 10 years or $12,000, you’ll wind up with $12,615.99. Do the same thing for 20 years and you will have saved $24,000, and you’ll wind up with $26,556.12. Do it for 30 years, you will have saved a total of $36,000, and you’ll retire with $41,962.82. As you might expect, when you collect higher than 1% returns, this kind of long-term compounding generates even greater benefits.

So do this, and start right now.

In fact, do all of these, and let me know how significantly your professionalism improves.

 

Robert Moskowitz is an award-winning independent professional writer who has written and sold millions of words in just about every format over five decades. He instinctively sees the big pictures, breaks each one down into coherent slices, meaningfully prioritizes and sequences those slices, and then executes the tasks inherent in each slice in very productive ways. Put more simply, Robert knows how to succeed as an independent writer, covering all the bases from soliciting assignments to delivering polished work, from pricing jobs to budgeting and managing personal finances, from organizing a conducive office environment to establishing and following sensible guidelines regarding life, work, and productivity. Having done all this, and having paid attention to how he did it, Robert is now in a position to pass along what he knows to others.

Categories: Business, Robert Moskowitz, Writing

Information Peddlers Are Making Millions, But What of the Writer?

Thursday, February Post a comment

Although book publishing may feel it needs a bailout, there is good news about the business of information and entertainment.

According to a Wall Street Journal article of May 9, 2011, six of the 12 most compensated CEOs in the nation come from companies involved in creating or distributing intellectual content, namely television stations, cable companies, and satellite TV, and a movie house. Here’s a look at the compensation for 2010’s elite:

  • 1 – Viacom CEO Philippe Davman $84,328 million
  • 3 – CBS CEO Les Moonves $53,881 million
  • 5 – Direct TV CEO Michael White $32.635 million
  • 8 – Disney CEO Robert Iger $27.219 million
  • 10 – Time Warner CEO Jeffrey Bewkes $26,012 million
  • 12 – Comcast CEO Brian Roberts $24,950 million

Is this a sign that one can still make money with information? I didn’t see any magazine or book publishing CEOs on the list of the top 20, but maybe that’s more of a reflection of how the industry pays its top hat rather than as an indication of the industry’s health. Not sure.

But the bigger question arises: Can the creators of content make good money, however you define “good money”? How many bloggers are making money? What do journalists get paid? Are most authors making money? There are companies getting rich off of content, through private stock sales and advertising such as Facebook, but the writers of its content are you and me and we work for free.

There are companies that peddle content, such as Amazon, and they are doing well. There are search engines that organize existing content that they don’t pay for, like Google, and they are making billions of dollars. But what about the individual who writes well, does original research, and performs at a high level in the crafting of ideas and sharing of information? Is he or she making enough to earn a decent living?

The New York Daily News reported on a branding study issued by a marketing firm, Millward Brown. They identified the top 10 brand values. Not surprisingly, six in 10 top brands are technology and telecom companies. That’s where the money is at. Just look at Google, Apple, IBM, Microsoft, AT&T, and China Mobile. They produce gadgets, move information, or provide a service for users to create and transport information.

Maybe instead of blogging, writers should just invest in the stocks of the information-peddling companies. It may be the best way to earn money off of information, since the creation of information doesn’t seem as valued.

 

Brian Feinblum is the chief marketing officer of Planned Television Arts (rebranded as Media Connect), the nation’s largest and oldest book promotions firm. Brian has worked in the promoting industry since 1989 and has worked with clients of varied professions such as magician David Copperfield and best-selling author Og Mandino.

Categories: Brian Feinblum, Business

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